Internet marketing to women, when done right, makes it easy for them to build communities around passions, and to partner with brands they already use to get paid, says Holly Hamann (@HollyHamann), co-founder of Blogfrog. Online community building is the company’s specialty, with the evidence seen in the 50,000 mom bloggers that now use its platform to reach 6 million women. Marketing to women remains a good idea, as they control 85 percent of household spending, from where the family lives to the cars they drive to the food they eat.

  In this keynote, presented by the Society for New Communications Research at the PRSA Digital Impact Conference in New York City, Paul Gillin and Eric Schwartzman talk about how and why B2B social media represents a significant opportunity for public relations practitioners.  

The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Stacie Paxton, vice president at Hill & Knowlton, about how Johnson & Johnson teamed with the Healthy Mothers Healthy Babies Coalition, Voxiva, CTIA-The Wireless Foundation and Hill & Knowlton to create “text4baby: Going Mobile With Pregnancy Education.”

The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Mike Norton, director of external relations at Procter & Gamble Male Grooming Group, about the “Smell Like a Man, Man” campaign.

  Crisis communications, online reputation management and social media live by the same code, says Shashi Bellamkonda (@shashib), director of Social Media at Network Solutions. While many bestsellers describes the golden rule, it bears repeating: build your reputation by having a higher motive than self promotion, and commit to creating something useful that has nothing to do with your products.    Shashi led the company’ communications team through that time, and since then has been building on relationships forged in crisis as a foundation of B2B marketing. Recently named as one of the top 100 Tech Titans for 2011 by Washingtonian Magazine, Shashi sat down recently with “On the Record…Online,” the official podcast of the PRSA Digital Impact Conference in New York. He discussed among other things his presentation at the conference titled "Best Practices for Online Reputation Management."

The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Anne Glauber, executive vice president at Ruder Finn, and Jane Randel, senior vice president at Liz Claiborne, Inc. (LCI), about the “Love is Not Abuse (LINA)” campaign.  

The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Charles Zinkowski, senior vice president at Hill & Knowlton, and Alan Hall, communications manager at Ford Motor Company, about the “Ford Motor Company: Putting Ford Innovation Into the Consumer Electronics Spotlight” campaign.

The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Charles Bakaly, senior counselor at Edelman, about the “Free Silva: Politics, Prison and the Power of PR” campaign.

The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Diana Littman Paige, executive vice president at Marina Maher Communications, and Jennifer Horowitz, senior vice president at Marina Maher Communications (MMC), about how Marina Maher Communications worked with U by Kotex* to create the “Declaration of Real Talk” campaign.  

The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.   Join Gary McCormick, APR, PRSA Fellow, as he speaks with Jennifer Kamienski, vice president at Coyne PR, about “The Snausages Man Sled Race” campaign.