Silver Anvil Awards: Ford Motor Company: Putting Ford Innovation Into the Consumer Electronics Spotlight

The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.

 

Join Gary McCormick, APR, PRSA Fellow, as he speaks with Charles Zinkowski, senior vice president at Hill & Knowlton, and Alan Hall, communications manager at Ford Motor Company, about the “Ford Motor Company: Putting Ford Innovation Into the Consumer Electronics Spotlight” campaign.

 

Where is the next technology platform? Ford recognized that it’s the car, as consumers seek to stay more connected and increasingly consider technology when making car buying decisions. To establish Ford as a leader in in-car technology, WPP was asked to work with Ford Communications to stage a major technology introduction at International CES 2010, the largest consumer electronics show in the world.

 

As a result of its innovative new products, Ford was an invited speaker at the inaugural invite-only Techonomy Conference. In addition, Ford was invited back to CES, and will keynote the 2011 show, an event where normally more than 200 companies every year apply to keynote and approximately six are selected.