In the global marketplace for products and ideas, businesses and client organizations don’t need to compromise local resonance or sacrifice heritage to deliver effective messages and build compelling brands. The key to success for public relations is finding balance between responding to the imperatives that govern global business and communications while effectively representing the identity and culture of a country, region and its people.

Todd Buchholz, former White House economic policy advisor, speaks with Eric Schwartzman of "On the Record...Online" about whether numbers are inherently more objective than language at communicating facts, communicating through raw data and number-crunching truth in the digital age.   "On the Record…Online" returns as the Official PR Podcast of the 2009 PRSA International Conference, which will be held in San Diego, Oct. 7-10, 2009.  Eric Schwartzman will be talking to other conference keynoters in the weeks leading up to the event, and interviewing many of the presenters and panelists on site in San Diego.  For more information about this year's Conference, visit the PRSA 2009 International Conference Web site. To register for the Conference, visit the registration page of the Conference Web site. 

2009 PRSA International Conference Keynote Speaker Bob Garfield, author of “The Chaos Scenario” and co-host of NPR’s “On the Media” talks about the imminent fate of the mass media business, why the insatiable quest for quarterly profits spells death for the old media guard and what the collision of our TV sound bite culture and the Net means for so many Americans who are chronically disengaged from credible sources of news and information.   On the Record…Online returns as the Official PR Podcast of the 2009 PRSA International Conference, which will be in San Diego, Oct. 7-10, 2009.  We’ll be talking to other conference keynoters in the weeks leading up to the event, and interviewing many of the presenters and panelists on site in San Diego as well.  You can register to attend here.

Have you ever considered relocation for your career? Are you intrigued about the possibilities that come with making a big move, but do you also feel that such a huge step is daunting?   Two members of our PRSA New Professionals Section Executive Committee who have relocated within the past year shared their experiences during this free brown bag conference call.  

Listen to the Entertainment & Sports Section and LA Chapter's panel at the GRAMMY Museum, which took place on Wednesday, July 29, 2009. The distinguished panel represented the film, television, music and sports industry. They discussed how entertainment is being used to elevate brand awareness above traditional forms of media. Case study examples were presented and the latest trends discussed, including the use of brand integration, social networking, citizen journalists and celebrity spokespersons.

Despite economic pressures that demand professionals do more with less,  consumers and other publics have increasingly high expectations of companies’ and organizations’ interactions with the public. In this show, Ken Harvey, president and CEO, JAKA Consulting Group, and Sherry D. Snipes, director of diversity & inclusion, The American Institutes of Architects, join Joseph Carleo, APR, to discuss how to plan and execute effectiveCSR programs that positively impact diversity and public relations goals, despite the challenging economic environment.  

Ketchum’s John Paluszek, APR, Fellow PRSA, who was recently elected as Chair of the Global Alliance for Public Relations and Communications Management, spoke on this call. The call is part of the International Section’s new Thought Leaders in International PR teleconference series. Paluszek, a former PRSA National President and member of the International Section’s executive committee, discusses the Alliance’s new five-year strategic plan as well as how Alliance member organizations—including PRSA—can contribute to greater mutual understanding around the world. The international issues in this presentation are relevant to all participants regardless of location, type of public relations practice, or academic endeavor.