Interview With PRSA 2009 International Conference Keynoter Todd Buchholz

October 02, 2009 by Eric Schwartzman
Todd Buchholz, former White House economic policy advisor, speaks with Eric Schwartzman of "On the Record...Online" about whether numbers are inherently more objective than language at communicating facts, communicating through raw data and number-crunching truth in the digital age. 
1:20 – Former White House economic policy advisor Todd Buchholz, who is confirmed to keynote the upcoming Public Relations Society of America (PRSA) International Conference in San Diego, November 7-10, 2009, provides a glimpse of what he will talk about in his presentation.
4:08 – How James Carville exploited what Buchholz said was a fairly mild recession in 1991 during US President H.W. Bush’s administration on behalf of the Clinton Campaign.
4:52 – How and why U.S. Federal Bank Chairman Alan Greenspan’s monetary policy resulted in a global economic meltdown.
6:32 – How U.S. banks can regain the American people’s trust.
8:28 – The sustainability of outsourcing as a business strategy, and how it will impact the American economy.
9:50 – Todd Buchholz shares what worries him most about the health and welfare of the American economy.
11:36 – Why critical thinking skills and an understanding of statistics will be essential to the professional success of future generations.
12:42 – A recent New York Times cover story on the hot job for college graduates today.
13:05 – How statistics are often used by government to mislead voters.
14:47 – Todd Buchholz responds to the following passage from Anand Giridharadas’s recent New York Times opinion piece “Athens on the Net.”
"On the Record…Online" returns as the Official PR Podcast of the 2009 PRSA International Conference, which will be held in San Diego, Oct. 7-10, 2009.  Eric Schwartzman will be talking to other conference keynoters in the weeks leading up to the event, and interviewing many of the presenters and panelists on site in San Diego.  For more information about this year's Conference, visit the PRSA 2009 International Conference Web site. To register for the Conference, visit the registration page of the Conference Web site. 
Eric Schwartzman (@ericschwartzman) is a new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support.  Schwartzman is also the founder of online newsroom software as a service provider iPressroom.
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