Utilizing Entertainment Media to Promote Brand Awareness

August 11, 2009 by Denise Mojica
Listen to the Entertainment & Sports Section and LA Chapter's panel at the GRAMMY Museum, which took place on Wednesday, July 29, 2009. The distinguished panel represented the film, television, music and sports industry. They discussed how entertainment is being used to elevate brand awareness above traditional forms of media. Case study examples were presented and the latest trends discussed, including the use of brand integration, social networking, citizen journalists and celebrity spokespersons.
Denise Quan, Entertainment Senior Producer, CNN
Dennis Dennehy, Head of Marketing & Publicity, Interscope Geffen A&M Records
Dr. Charles Steinberg, Executive VP, Creative and Communications, LA Dodgers
Vivian Mayer-Siskind, Sr. VP, Worldwide Publicity, Summit Entertainment
Steve Rasnick, Sr. VP, UPP Entertainment Marketing
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