Dave Chapman, partner/director at Ketchum West, and Diane McIntyre, senior public relations manager of The Häagen-Dazs Brand, provide an overview to Maria Reitan of WebmasterRadio.FM, on how they solved the Häagen-Dazs revenue slump with the campaign "Häagen-Dazs loves Honey Bees." They also talk about how honey bees products contribute to the ingredient to half of the flavors from Häagen-Dazs.

Rita Tateel, president, The Celebrity Source, speaks with Maria Reitan of WebmasterRadio.FM at the PRSA 2009 International Conference about celebrities as brands and how their endorsements reflect the brands with which they work. She also addresses celebrity/brand parings to increase return on investment.

Jonathan Slater, Ph.D., speaks with Maria Reitan of WebmasterRadio.FM about his PRSA 2009 International Conference presentations, in which he addressed public relations campaigns courses and ethics for students and instructors.

PRSA 2009 Chair-Elect Gary McCormick, APR, Fellow PRSA, reveals to Maria Reitan of WebmasterRadio.FM his thoughts on public relations, the differences between public relations and advertising, and his new position at PRSA.

Following his PRSA 2009 International Conference presentation, keynoter Bob Garfield shares his thoughts with Maria Reitan of WebmasterRadio.FM on how the mass media–mass marketing symbiosis is dead, and how public relations as an industry is better positioned than most.  

This brown bag seminar, produced by the PRSA Financial Communications Section, was aimed at communicators in the financial industry currently hunting for a job, as well as those who haven’t looked for a while.

Alan Scott, senior vice president and chief marketing officer of Dow Jones, speaks with Maria Reitan of WebmasterRadio.FM about his participation in the "Social Media: Welcoming Employees to the Global Conversation" panel. He also discusses new product offers in the marketplace.

Karen Dalton, APR, executive director of the Canadian Public Relations Society, speaks with Maria Reitan of WebmasterRadio.FM about the similarities of public relations between her organization and its American counterpart, and how they are dealing with changes with journalism, social media and more.

PRSSA students representing the University of Hartford share with Maria Reitan of WebmasterRadio.FM, their networking experiences at the PRSA 2009 International Conference.

Todd Buchholz, former White House director of Economic Policy, speaks with Maria Reitan of WebmasterRadio.FM about how worldwide events influence today's economic environment. He also shares his views on the unpredictable roller coaster global economy and what it means for business, following his PRSA 2009 International Conference keynote presentation.