Listen in as WebmasterRadio.FM's "Cover Story" host Brandy Shapiro-Babin speaks with PRSA 2009 International Conference co-Chair Marisa Vallbona, APR, Fellow PRSA, who provides a breakdown of sessions, workshops and networking events at the 2009 Conference in San Diego.

WebmasterRadio.FM's "Cover Story" host Brandy Shapiro-Babin speaks with PRSA 2009 International Conference keynoter Bob Garfield, who previews his Conference keynote address by asking the question: Is traditional media falling apart before our eyes, and more importantly, are we prepared to pick up the pieces? Garfield explores this topic in his latest book, "The Chaos Scenario."   Garfield is a columnist, critic, and co-host of the Peabody Award-winning National Public Radio (NPR) series, “On the Media,” and has been on the forefront of media change for years. He is perhaps best known for his “Ad Review” column in Advertising Age magazine.

Listen in to WebmasterRadio.FM's "Cover Story" as host Brandy Shapiro-Babin speaks with Shonali Burke, ABC, who previews her PRSA 2009 International Conference presentation on public relations measurement and practical ways in which public relations practitioners can apply measurement best practices to their programs and campaigns.   Also, Gayle Falkenthal, APR and Joan Gladstone, APR, Fellow PRSA, preview their presentation "Let's Talk Business: Independent Practitioners Share Advice for New and Established PR Practices." This session provides to attendees a roadmap for growth and prosperity of their businesses. Topics include business structure, expectations, contracts and common mistakes to avoid.