Shonali Burke, Gayle Falkenthal and Joan Gladstone Preview Their PRSA 2009 International Conference Presentations on "Cover Story"

Listen in to WebmasterRadio.FM's "Cover Story" as host Brandy Shapiro-Babin speaks with Shonali Burke, ABC, who previews her PRSA 2009 International Conference presentation on public relations measurement and practical ways in which public relations practitioners can apply measurement best practices to their programs and campaigns.

 

Also, Gayle Falkenthal, APR and Joan Gladstone, APR, Fellow PRSA, preview their presentation "Let's Talk Business: Independent Practitioners Share Advice for New and Established PR Practices." This session provides to attendees a roadmap for growth and prosperity of their businesses. Topics include business structure, expectations, contracts and common mistakes to avoid.