What's the new formula into gaining coverage on these types of outlets? Get your questions answered on how to pitch and secure original feature content on the Web from this panel of the top voices in online media. Richard Beattie, editor, TravelandLeisure.com Garrett Graff, editor-at-large, Washingtonian Ben Mutzabaugh, travel reporter, USA Today

David Pavelko, head of industry travel, Eastern Region, Google, Inc., explores the best ways to grow your online presence, engage in meaningful dialogue with consumers and use the conversation about your brand to your advantage.

Peter Greenberg addresses the real PR challenges and how to survive the economic meltdown and recover from the recovery itself....The silver lining to the current financial crisis in the travel industry. After more than two decades as travel correspondent for ABC’s “Good Morning America” and travel editor for NBC’s “Today,” Greenberg continues to be America’s most recognized, honored and respected travel expert. An Emmy Award-winning investigative reporter and producer, he is the consummate insider when it comes to reporting the travel business as news. Travel Weekly named Greenberg one of the most influential people in the travel industry, along with Al Gore and Richard Branson.

For the opening keynote session of PRSA's Travel & Tourism Section's 2009 Conference, Peter Shankman addresses the changing world of social media. Shankman is CEO, entrepreneur, adventurist and founder of "Help a Reporter Out" (HARO).

With more than half of the sitting members of Congress representing districts with significant Latino populations, Hispanic public affairs expertise is increasingly in demand. Dr. Rochelle Larkin Ford, APR, hosts public affairs experts who share their thoughts on reaching out to this segment.

In partnership with PRSA, WebmasterRadio.FM’s roving reporter John Cass, director of marketing for ideaLaunch, and author of “Strategies & Tools for Corporate Blogging,” interviewed presenters and attendees to get their takes on the conference and using social media in public relations.   Thirteen interviews will be rolled out over the next month to give you a glimpse of what you may have missed at this year’s The Digital Impact.