PRSA and WebmasterRadio.FM Present The Digital Impact Conference Podcast Interviews

May 14, 2009 by Diane Gomez
Conference Presenters and Attendees Discuss Social Media in Public Relations
Co-presented by PRSA, Cision, LexisNexis and PR Newswire, The Digital Impact Conference was created to ensure that public relations has a seat at the new media communications and digital communications table. The conference focused on assessing the risk of new media communications and how to navigate the vast number of digital communications channels for public relations purposes. The Digital Impact social media conference also focused on new media communications, digital communications and how to build a business case in the boardroom for public relations-led initiatives that ensure return on investment.

In partnership with PRSA, WebmasterRadio.FM’s roving reporter John Cass, director of marketing for ideaLaunch, and author of “Strategies & Tools for Corporate Blogging,” interviewed presenters and attendees to get their takes on the conference and using social media in public relations. Thirteen interviews will be rolled out over the next month to give you a glimpse of what you may have missed at this year’s The Digital Impact.
Podcasts will be posted on PRSA’s podcast center, Voices of Public Relations, or on the PRSA Conference channel on WebmasterRadio.FM.
Missed The Digital Impact Conference? Catch up on what you missed from our presenters. To view presentation slides, click here
May 15
  • Judy Voss, PRSA director of Professional Development, takes us behind the scene of organizing The Digital Impact conference, from lining up co-chairs to the implementation of social media into the second annual conference.
  • PRSA Digital Impact Conference Co-Chair Elizabeth Albrycht talks about the genesis of the conference. Also, she discusses the need to cut through the noise that social media brings to get to the richness of community, and she reflects on the progress social media has made being injected into the public relations space.
  • PRSA Digital Impact Conference Co-Chair Eric Schwartzman talks about his fascination with the number of questions generated with each session, and gives his take on the role public relations strategy plays in social media. 
 May 19
  • Part two of our interview with Eric Schwartzman, who discusses social media resources used to communicate with attendees following the conference feedback and commentary online. A few resources included a real-time blog, “PRSA Conversations,” as well as PRSA’s LinkedIn group and a Twitter feed.
  • Attendee Beth Schmidt, with the Oklahoma Department of Commerce, shares what she learned from the conference, such as creating social media press releases. Also, she discusses her work in combining economic development with social media.
  • Peter Himler, founder/principal of Flatiron Communications LLC, discusses his participation in moderating a session with A-list bloggers. He covers their discussion on strategies and techniques for building better blogger relations.
May 26
  • Conference attendee Bob Wilson discusses the importance of measurement and community, something his clients ask for on a regular basis. He also discusses the influence of blogscoring, and how he is working with a client on incorporating social media into their public relations work.
  • Independent consultant and blogger Rachel Happe discusses her new venture in community management. She also follows up on her presentation on “The Naked CEO: How Social Media Communities and User-Generated Content is Changing Organizations.”
  • Conference attendee Lara Kretler, associate vice president of Fahlgren Mortine, tells us about her work as a member of the PRSA Central Ohio Chapter Board of Directors, including the benefits of volunteering with her local PRSA Chapter.
June 2
  • “Marketing Over Coffee” podcast co-hosts John Wall and Christopher Penn discuss their presentation, “Social Media Public Relations: How to Use Social Media to Reach Reporters and Analysts.”
  • Conference attendee Julie Keyser-Squires, APR, vice president, CFO of Softscribe, discusses her company’s public relations work in green government, green tourism and hospitality, and how they provide to clients a blend social media, traditional public relations and technology-based solutions.
  • Corinne Weisgerber, Ph.D., assistant professor of communication at St. Edward’s University in Austin, discusses her presentation, “Tweet Your Way to Success: How to Use Twitter to Connect With Your Audiences,” and how Twitter can serve as a powerful addition to any public relations practitioner’s communication toolbox.
  • Don Spetner, executive vice president of Corporate Affairs for Korn/Ferry, discusses his presentation, “The Digital Age Communicator: Managing the Digital Age Communicator.”
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