General session with Robert Stephens, founder and chief inspector, Geek Squad. Recorded on June 1, 2009, at the Counselors Academy Spring Conference.   In April 1994, with a $200 start-up fund and a talent for fixing computers, Robert Stephens founded The Geek Squad while still a student at The University of Minnesota. What follows is a compelling and entertaining case study on how entrepreneurs with the right message and a strong brand can create “buzz” and publicity on a shoestring budget.

Times are tough and layoffs are mounting. Unfortunately, no one is immune to today's economic reality. The good news is that there are things public relations practitioners can do to increase their odds of keeping a job. Career coach Bob Gordon, shared his tips on making yourself indispensable at our brown bag on, Thursday, June 4 at 3 p.m. EDT.

Melanie Magara, the Assistant Vice President for Public Affairs at Northern Illinois University, discusses their Best of Silver Anvil crisis communications winning campaign regarding last year’s tragic Northern Illinois University campus shooting.

In this episode, “PRSA Diversity Today” explores how this dynamic affects workplace interactions and how employers can make sure to appreciate how age diversity can contribute to a more effective workplace.

The PRSA Public Affairs and Government Section hosted its first free "brown bag call" on Wednesday, May 6. The call features a public affairs case-study presentation, followed by a question-and-answer session from the live attendees. The live call was moderated and presented by Stephanie McFarland, APR, Chair of the Public Affairs and Government Section. Click here for accompanying presentation (PDF).