Michael Smith, CEO and founder of Michael Smith Business Development Inc., speaks with Maria Reitan of WebmasterRadio.FM about his PRSA 2009 International Conference presentation "Barack Obama: A Case Study in Public Relations and the Citizens Campaign."

Jennifer Nance, communications specialist for Time Warner Cable, and Peter Jakel, communications manager at Archstone, share their experiences as first-time PRSA International Conference attendees, with Maria Reitan of WebmasterRadio.FM.    

Jayne O'Donnell, retail reporter for USA TODAY and author of "Gen BuY: How Tweens, Teens and Twentysomethings are Revolutionizing Retail," discusses with Maria Reitan of WebmasterRadio.FM her participation in the Corporate Social Responsibility panel at the PRSA 2009 International Conference.

Erica Holloway, communications advisor for the County of San Diego, discusses with Maria Reitan of WebmasterRadio.FM how she is attending the PRSA 2009 International Conference in order to expand her range of social media. She also talks about what is on the cutting edge of the market.

Following a Q&A session with Arianna Huffington at the PRSA 2009 International Conference, health care industry whistleblower Wendell Potter, spoke with Maria Reitan of WebmasterRadio.FM about his decision to leave the health care industry.

Established in 1995 by the International Section of the Public Relations Society of America (PRSA), the Atlas Award for Lifetime Achievement in International Public Relations recognizes individuals who have made extraordinary contributions to the practice and profession of public relations on a global scale. Through a substantial body of their work, recipients have demonstrated leadership in international public relations for employees, clients, institutions, governments, agencies or other organizations. The Atlas Award is presented during the annual PRSA International Conference. As part of the Award recognition, each recipient is invited to prepare a White Paper on a specific aspect of international public relations practice.

Arianna Huffington, co-founder and editor-in-chief, The Huffington Post, and health care industry whistleblower Wendell Potter hold a post-keynote press conference at the PRSA 2009 International Conference on how consumers must be cautious in discerning the truth from the plethora of opinionated media outlets, as well as as the ethics for which they stand.

From the PRSA 2009 International Conference in San Diego, WebmasterRadio.FM's roving reporter, Maria Reitan, speaks with David Glanzer, director, marketing and public relations, Comic-Con, the largest comic book and popular arts convention, about his Conference presentation "Inside Comic-Con: Engage on the Edge."

From the PRSA 2009 International Conference in San Diego, WebmasterRadio.FM's roving reporter, Maria Reitan, speaks with John Paluszek, APR, Fellow PRSA, chair, Global Alliance for Public Relations and Communications Management, about the Global Alliance's objective to advocate and raise the standards of public relations practices.

From the PRSA 2009 International Conference in San Diego, WebmasterRadio.FM's roving reporter, Maria Reitan, speaks with Jason Kintzler, CEO and founder of PitchEngine, a Web tool that enables public relations professionals to package and share press content via the social Web. Kintzler discusses how his company is migrating out of beta testing and is exhibiting at the Conference for the first time.