USA TODAY Reporter and Author Jayne O'Donnell Discusses the Corporate Social Responsibility Panel at the PRSA 2009 International Conference

Jayne O'Donnell, retail reporter for USA TODAY and author of "Gen BuY: How Tweens, Teens and Twentysomethings are Revolutionizing Retail," discusses with Maria Reitan of WebmasterRadio.FM her participation in the Corporate Social Responsibility panel at the PRSA 2009 International Conference.