* This entry was originally published on Inside PR. Inside PR and PRSA present the 2012 International Conference podcast series. Martin Waxman interviewed Conference Co-Chair Robert Flaherty, APR, senior partner, president & CEO of Ketchum. Flaherty offers a sneak peak at what attendees can expect at our 2012 Conference.

This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.   Procter and Gamble and MSLGroup received a Silver Anvil Award for their campaign, "Bounty Paper Towels Showing Love to Schools". Inside PR's Dietrich interviewed Patricia Hallock from MSLGroup - New York.

This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.   JetBlue Airways and MWW Group received a Silver Anvil Award for their campaign, "JetBlue’s Flight Plan for the Future: Connecting with the Cockpit to Preserve the Direct Relationship with Pilots". Inside PR's Dietrich interviewed Jenny Dervin, VP of corporate communications at JetBlue; Victoria Neville, manager, corporate communications at JetBlue; and Phil Walotsky, representing MWW Group - New York.

This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.   MyGoodDeed founders Jay Winuk and David Paine received a Silver Anvil Award for their campaign, "10-Year Anniversary of 9/11: The "I Will" Campaign". Inside PR's Dietrich interviewed Winuk about the success and personal challenges of this campaign.

This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.   Nestlé Purina PetCare and Exponent PR received a Silver Anvil Award for their campaign, "Helping Pets Win a Losing Battle". Inside PR's Dietrich interviewed Tom Lindell, managing director at Exponent PR.