International Conference Keynoter Jim VandeHei of POLITICO Discusses Grassroots Marketing and the Power of Social Media
September 17, 2010 by Cecilia Hughes
Jim VandeHei, executive editor and co-founder of POLITICO, talks with Eric Schwartzman, host of “On the Record…Online,” about the future of grassroots diplomacy and the growth of emerging communications channels like social and mobile for news consumption. He also discusses how POLITICO integrates the old media values of fairness and accuracy with the speed and immediacy of new technologies. VandeHei is a keynote speaker for PRSA’s 2010 International Conference in Washington, D.C.In early 2007, VandeHei, along with John F. Harris and Allbritton Communications, launched the nonpartisan political journalism organization, POLITICO, and quickly established it as one of the leading new media companies in the nation. Drawing on 15 years of experience in Washington, D.C., journalism, he helps direct POLITICO’s editorial content and oversees its business strategy.
Recently named as one of the 100 most powerful Information Age thinkers by Vanity Fair, VandeHei is also a regular political analyst on MSNBC’s “Morning Joe,” and is a frequent guest on numerous cable and network television programs.
“On the Record…Online” is the official podcast of the PRSA 2010 International Conference, and is hosted by Eric Schwartzman, provider of online communication training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. Schwartzman is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the “Social Media Boot Camp” and the “Social Media Master Class,” offered monthly in the United States.His book "Social Marketing to the Business Customer" with Paul Gillin about B2B applications of social media communications is available at Amazon, Barnes & Noble or Borders.
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