As an early pioneer of social media, Binhammer was at Dell six years ago when Dell first came alive to social media. Today he is a director of Dell social media campaigns. Binhammer was the second keynote at The PRSA Digital Impact Conference. Thornley caught up with Binhammer just before he went on stage to discuss social business and the role of public relations firms in corporate social media accounts.
Inside PR is a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis. Each week, the three industry veterans take a look at the state of the PR industry, explore topical and provocative issues, discuss listener comments, and even interview an interesting guest or two.