Martin Waxman and Joe Thornley of Inside PR talk with keynote speaker Matthias Lufkens, former social media director for the World Economic Forum in Davos, who tells us about the organization’s use of social media. We caught up with him at The PRSA Digital Impact Conference, where he was one of the keynote presenters. Over the next few week’s we’ll be sharing more interviews from the conference.
Lufkens has several takeaways from his presentation:
The number of visitors to your own website is less and less important; organizations now have to be everywhere, on all the social sites.
Start by sharing riveting content.
Being active in social media means ceding control and letting people comment and share your content.
Create communities and then engage and lead them.
Inside PR is a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis. Each week, the three industry veterans take a look at the state of the PR industry, explore topical and provocative issues, discuss listener comments, and even interview an interesting guest or two.