Dave Fletcher Discusses the Social Media Strategies Behind “Flight of the Conchords”

September 24, 2010 by Cecilia Hughes
fletcherPRSA 2010 International Conference presenter Dave Fletcher, founder and executive creative director, theMechanism, speaks with Eric Schwartzman, host of “On the Record…Online,” about the stellar social media strategies behind HBO’s “Flight of the Conchords.” Listeners will gain access to the various tools and applications behind the success of the talented duo’s popular website and will learn tips on building a seamless and highly interactive website. Fletcher will present a session titled, “Compelling Social Media Strategies: Soaring With Flight of the Conchords,” at the PRSA International Conference in Washington, D.C., on Oct. 18.
In 2001, Fletcher founded theMechanism in New York City as a creative collective that envisioned Internet design as a thread in the larger tapestry of brand building, communications and interface development. As a leader in the Web design profession, he has earned recognition from numerous creative associations and publications, including AIGA, HOW Magazine, and I.D., the International Design Magazine, and his work is featured in the book, “The Secret Life of Logos,” by Leslie Cabarga.
Eric-Schwartzman-75x96“On the Record…Online” is the official podcast of the PRSA 2010 International Conference, and is hosted by Eric Schwartzman, provider of online communication training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. Schwartzman is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the “Social Media Boot Camp” and the “Social Media Master Class,” offered monthly in the United States.

His book "Social Marketing to the Business Customer" with Paul Gillin about B2B applications of social media communications is available at Amazon, Barnes & Noble or Borders.
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