Dave Fletcher Discusses the Social Media Strategies Behind “Flight of the Conchords”

PRSA 2010 International Conference presenter Dave Fletcher, founder and executive creative director, theMechanism, speaks with Eric Schwartzman, host of “On the Record…Online,” about the stellar social media strategies behind HBO’s “Flight of the Conchords.” Listeners will gain access to the various tools and applications behind the success of the talented duo’s popular website and will learn tips on building a seamless and highly interactive website. Fletcher will present a session titled, “Compelling Social Media Strategies: Soaring With Flight of the Conchords,” at the PRSA International Conference in Washington, D.C., on Oct. 18.

 

In 2001, Fletcher founded theMechanism in New York City as a creative collective that envisioned Internet design as a thread in the larger tapestry of brand building, communications and interface development. As a leader in the Web design profession, he has earned recognition from numerous creative associations and publications, including AIGA, HOW Magazine, and I.D., the International Design Magazine, and his work is featured in the book, “The Secret Life of Logos,” by Leslie Cabarga.