International Section Global Issues Forum presents an exclusive luncheon discussion with international pollster John Zogby and Egypt's foremost PR agency head Loula Zaklama. Jim Holtje is the moderator.
It's a part of the world where opinion of the United States has been at record lows. President Obama, however, has sent strong signals he wants that to change. In his inaugural address, he told the Muslim world that the United States seeks “A new way forward, based on mutual interest and mutual respect.” Days later, he gave his first foreign media interview with Al Arabiya, saying: “My job to the Muslim world is to communicate that the Americans are not your enemy.”
Is Obama's message getting through? Are people in the Middle East receptive to Washington's change in tone?
Join internationally renowned pollster John Zogby and Loula Zaklama, Egypt's foremost public relations practitioner and 2006 IPRA world president, for an interactive discussion on whether the tide of public opinion is starting to turn. Presentations include exclusive, never-before-released polling and focus group data.
Public relations professionals and their organizations have a stake in how the United States is perceived overseas, and can play a role in helping build communications bridges.