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PRSA 2013 Health Academy Conference Preview with Founders of Healthy TXT

April 18, 2013
The Public Relations Society of America (PRSA) is heading to Indianapolis, one of the nation’s top cities for the life-sciences profession, for its 2013 Health Academy Conference. The conference will take place May 1-3, at the Omni Severin Hotel. One of the sessions at the upcoming conference will focus on mobile technology and health care. In this conversation, Ellen Beth Levitt, senior communications specialist at Johns Hopkins Medicine speaks with the co-founders of Healthy TXT, Chief Medical Advisor Dr. Vishal Mehta and Managing Partner Sharon Schreiber, about their successful mobile health campaign "Be Unstoppable! Play Safe. Stay Strong", an innovative and engaging text messaging program for young athletes, coaches and parents, designed to raise awareness about concussions and other football injuries. Mehta and Schreiber will be presenting this case study at the conference on Thursday, May 2.

PRSA 2013 Health Academy Conference Preview

April 12, 2013
The Public Relations Society of America (PRSA) is heading to Indianapolis, one of the nation’s top cities for the life-sciences profession, for its 2013 Health Academy Conference. The conference will take place May 1-3, at the Omni Severin Hotel. Held annually, the Health Academy Conference provides public relations and communications professionals with insights on the latest trends, technologies and regulations impacting health care communications. The program focuses on providing practical, actionable advice that can be used to overcome modern health care communications challenges, such as legal and regulatory compliance, measurement and evaluation, and the use of social media.

PRSA 2012 Silver Anvil Winner - Helping Pets Win a Losing Battle

September 04, 2012
This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists. Nestlé Purina PetCare and Exponent PR received a Silver Anvil Award for their campaign, "Helping Pets Win a Losing Battle". Inside PR's Dietrich interviewed Tom Lindell, managing director at Exponent PR.

Silver Anvil Awards: Free Silva: Politics, Prison and the Power of PR

May 31, 2011
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession. Join Gary McCormick, APR, PRSA Fellow, as he speaks with Charles Bakaly, senior counselor at Edelman, about the “Free Silva: Politics, Prison and the Power of PR” campaign.

Silver Anvil Awards: Meeting the Eye Health Needs of Culturally Diverse Groups

May 18, 2011
The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession. Join Gary McCormick, APR, PRSA Fellow, as he speaks with Susan English, senior vice president at Euro RSCG Worldwide PR, about reaching a diverse audience with Transitions Optical products.

Paul Anderson Talks About Communication Strategy

December 01, 2010
Paul Anderson, vice president for communication strategies and public outreach at AARP, took a moment to speak with “On the Record…Online,” the official podcast of the PRSA 2010 International Conference, about managing communication channels at AARP. At the PRSA 2010 International Conference, Anderson participated in a public affairs panel focused on public policy issues stemming from the health care overhaul.

Sip and Savor: Susan Neely Discusses Communication Strategy in the Beverage Industry

September 30, 2010
Susan Neely, president and CEO, American Beverage Association, speaks with Eric Schwartzman, host of “On the Record…Online,” about the communication strategies and advocacy efforts in the beverage industry. Neely will participate in the public affairs panel titled, “Shaping the Debate: Public Affairs Strategies and the Health Care Reform Bill,” at the PRSA International Conference in Washington, D.C., on Oct. 18.

Silver Anvil Awards: Expanding the Soy “Health Halo” to Health Professionals

June 11, 2010
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession. Join us as Deb Radman, APR, PRSA Fellow, speaks with Steve Poole from the United Soybean Board, about the “Expanding the Soy ‘Health Halo’ to Health Professionals” campaign.

Silver Anvil Awards: Home of the Free, Because of the Brave

May 24, 2010
The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession. Join us as Deb Radman, APR, PRSA Fellow, speaks with Paula Pedene, public affairs officer at Phoenix VA Health Care System, about the “Home of the Free, Because of the Brave: Salute to Veterans of the Global War on Terror” campaign.

Public Relations and Government Relations: Developing a Cohesive Action Plan on Health Care Legislation

January 29, 2010
Whether at the state or national level, health care reform legislation affects every aspect of the delivery system – corporate and non-profit, agency and client, provider and payer. Too often, PR and GR find themselves at the table with different ideas about goals, objectives and strategies. How can you build and execute a cohesive action plan when differences of opinion get in the way? The Texas Hospital Association’s PR and GR functions have been working cooperatively for more than a decade, and will share their lessons learned.
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