"Taking Your Marketing from 1.0 to 3.0" with David Pavelko
May 19, 2009 by
General session from the 2009 Travel and Tourism Conference in Kansas City, Mo.
A recent report from Online Research Corporation found that online articles including brand information are the top driver of Internet user actions at 51 percent, as compared to 47 percent for e-mail offers, 39 percent for sponsored search links, 25 percent for banner ads and 13 percent for pop-up ads. Join Google's David Pavelko as we explore the best ways to grow your online presence, engage in meaningful dialogue with consumers and use the conversation about your brand to your advantage. David Pavelko will focus on recent examples from leaders in the travel space like Southwest Airlines, The Las Vegas Convention and Visitors Bureau, and TripAdvisor.