Podcast: PRSA's Voices of Public Relations Podcast

College of Fellows 101: Preparing to Apply

Tue, 21 Feb 2012 14:59:00 GMT

The PRSA College of Fellows recognizes public relations professionals with more than 20 years of experience who have left a legacy of excellence in the profession. With 450 members, the College of Fellows represents professionals who are committed ...

PRSA Intl Conference: Find Influencers Online

Tue, 27 Dec 2011 14:48:41 GMT

One of the most interesting alternatives to measuring online influence to surface yet is Traackr, a premium service that reveals reach, resonance and rank in online social spheres. Traackr Founder and CEO Pierre-Loic Assayag talks with ...

Ethics Month Webinar: Social Media Ethics — Letting the PRSA Code of Ethics Guide Your Behavior

Mon, 03 Oct 2011 19:21:03 GMT

In this special Ethics Month webinar, PRSA's Board of Ethics and Professional Standards (BEPS) provided insight and training for public relations professionals on social media ethics and how the PRSA Code of Ethics can help determine the proper ...

ESPN Associate PR Director Danny Chi Talks Shop at the X Games

Fri, 05 Aug 2011 21:20:52 GMT

Eric Schwartzman, host of the "On the Record...Online," sits down with ESPN Associate PR Director Danny Chi to discuss the nitty gritty of media relations at the X Games 17, which were held July 28-31 in Los Angeles. The competition often ...

Digital Impact Conference: Holly Hamann Discusses Blogger Relations

Wed, 22 Jun 2011 04:00:00 GMT

Internet marketing to women, when done right, makes it easy for them to build communities around passions, and to partner with brands they already use to get paid, says Holly Hamann (@HollyHamann), co-founder of Blogfrog. Online community building ...

Digital Impact Conference: B2B Social Media Keynote by Paul Gillin and Eric Schwartzman

Tue, 21 Jun 2011 17:08:00 GMT

Tweet In this keynote, presented by the Society for New Communications Research at the PRSA Digital Impact Conference in New York City, Paul Gillin and Eric Schwartzman talk about how and why B2B social media represents a ...

Silver Anvil Awards: Text4Baby Wins Best of Silver Anvil Award

Mon, 20 Jun 2011 14:21:06 GMT

The PRSA 2011 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These ...

Silver Anvil Awards: Smell Like a Man, Man: Old Spice Rides Horse Into History

Tue, 07 Jun 2011 16:22:16 GMT

Digital Impact Conference: Shashi Bellamkonda Discusses Online Reputation Management

Mon, 06 Jun 2011 12:00:00 GMT

Tweet Crisis communications, online reputation management and social media live by the same code, says Shashi Bellamkonda (@shashib), director of Social Media at Network Solutions. While many bestsellers describes the golden rule, it ...

Silver Anvil Awards: Love is Not Abuse

Thu, 02 Jun 2011 13:06:19 GMT

Silver Anvil Awards: Ford Motor Company: Putting Ford Innovation Into the Consumer Electronics Spotlight

Wed, 01 Jun 2011 14:01:07 GMT

Silver Anvil Awards: Free Silva: Politics, Prison and the Power of PR

Tue, 31 May 2011 13:45:35 GMT

Silver Anvil Awards: U by Kotex*: Declaration of Real Talk

Thu, 26 May 2011 12:39:51 GMT

Silver Anvil Awards: Snausages Turns Dog Sledding On Its Tail

Wed, 25 May 2011 15:54:43 GMT

Silver Anvil Awards: Fill it in – Write it in – Lisa Murkowski

Mon, 23 May 2011 18:39:55 GMT

Digital Impact Conference: Cision's Heidi Sullivan Discusses Reaching Key Influencers

Thu, 19 May 2011 21:41:54 GMT

How can you identify and target the key influencers in your social media space — the handful who can make a real difference for your brand? At this year's Digital Impact Conference, Heidi Sullivan (@hksully), vice president of Media Research ...

Silver Anvil Awards: Meeting the Eye Health Needs of Culturally Diverse Groups

Wed, 18 May 2011 18:07:08 GMT

Silver Anvil Awards: 7-Eleven Unites America With Purple Slurpees

Tue, 17 May 2011 13:54:17 GMT

Measuring in the Moment: Shonali Burke Talks About Public Relations Research

Tue, 14 Dec 2010 15:05:00 GMT

Shonali Burke, ABC, principal of Shonali Burke Consulting, took a few minutes to speak with Eric Schwartzman, host of “On the Record…Online,” about public relations measurement. At the PRSA 2010 International Conference, Burke ...

Robb Lee Discusses Social Media Outreach for Membership-Based Organizations

Tue, 14 Dec 2010 00:11:00 GMT

Rob Lee, chief marketing and communications officer at ASAE: The Center for Association Leadership, took a moment to speak with “On the Record…Online,” the official podcast of the PRSA 2010 International Conference, about managing ...

Paul Anderson Talks About Communication Strategy

Wed, 01 Dec 2010 19:57:41 GMT

Paul Anderson, vice president for communication strategies and public outreach at AARP, took a moment to speak with “On the Record…Online,” the official podcast of the PRSA 2010 International Conference, about managing ...

Jack Holt Gives an Inside Look at Social Media Practices at the U.S. Department of Defense

Fri, 19 Nov 2010 18:34:05 GMT

This past February, the U.S. Department of Defense adopted a new policy regarding staff access to social networking. Jack Holt, APR, senior strategist for emerging media at the U.S. Department of Defense, speaks with Eric Schwartzman, host of ...

Brooke Worden Talks About Handling Social Media Crises

Thu, 18 Nov 2010 17:16:01 GMT

Brooke Worden, APR, vice president in the financial services practice at Weber Shandwick’s Minneapolis office, speaks with Sandra Burrowes, guest host of “On the Record…Online,” about social media crises and introduces ...

Managing Evolving Media Relations With Johna Burke

Wed, 17 Nov 2010 13:36:54 GMT

PRSA 2010 International Conference presenter Johna Burke, senior vice president, marketing, BurrellesLuce, speaks with Eric Schwartzman, host of “On the Record…Online,” about the changing media landscape. During the PRSA ...

Christy Nolta Shares an Inside Look at Military Transparency

Thu, 11 Nov 2010 18:44:37 GMT

Last June, PRSA presented the Air Force with the “Best of Silver Anvil Award” for its program to facilitate media coverage of flag-draped coffins bearing the remains of U.S. service personnel arriving at Dover Air Force ...

Demetrios Skalkotos Describes NASDAQ’s News Dissemination Vehicles

Thu, 11 Nov 2010 13:33:50 GMT

PRSA 2010 International Conference presenter, Demetrios Skalkotos, senior vice president, NASDAQ OMX Global Corporate Solutions, speaks with Mark Story, guest host of “On the Record…Online,” and director of new media, U.S. ...

Sparking Brand Movements With Geno Church

Mon, 01 Nov 2010 15:36:49 GMT

PRSA 2010 International Conference presenter, Geno Church, word of mouth inspiration officer, Brains On Fire, speaks with Eric Schwartzman, host of “On the Record…Online,” about igniting movements of brand ambassadors. Church ...

Rebecca Lieb Discusses Search Engine Optimization

Thu, 28 Oct 2010 18:20:31 GMT

Rebecca Lieb, vice president, Econsultancy, speaks with Sally Falkow, guest host of “On the Record…Online,” about search engine optimization (SEO) in public relations. During the PRSA International Conference in Washington, D.C., ...

Sip and Savor: Susan Neely Discusses Communication Strategy in the Beverage Industry

Thu, 30 Sep 2010 15:01:12 GMT

Susan Neely, president and CEO, American Beverage Association, speaks with Eric Schwartzman, host of “On the Record…Online,” about the communication strategies and advocacy efforts in the beverage industry. Neely will participate ...

Life and Work: Cheryl Procter-Rogers Talks Balance

Tue, 28 Sep 2010 21:32:16 GMT

PRSA 2010 International Conference presenter, Cheryl Procter-Rogers, APR, Fellow PRSA, vice president for public relations and communications, DePaul University, and past PRSA president, speaks with Eric Schwartzman, host of “On the ...

Dave Fletcher Discusses the Social Media Strategies Behind “Flight of the Conchords”

Fri, 24 Sep 2010 19:43:50 GMT

PRSA 2010 International Conference presenter Dave Fletcher, founder and executive creative director, theMechanism, speaks with Eric Schwartzman, host of “On the Record…Online,” about the stellar social media strategies behind ...

Michael Smart, of Brigham Young University, Shares the New Rules of Media Relations

Thu, 23 Sep 2010 18:21:07 GMT

PRSA 2010 International Conference presenter Michael Smart, national news director, Brigham Young University, speaks with Eric Schwartzman, host of “On the Record…Online,” about the new rules of media relations, and shares tips on ...

Eliot Brenner, Director of Public Affairs, Nuclear Regulatory Commission, Discusses the Public Affairs Challenges Facing the Nuclear Power Industry

Tue, 21 Sep 2010 20:13:00 GMT

PRSA 2010 International Conference presenter, Eliot Brenner, director of public affairs, Nuclear Regulatory Commission, speaks with Eric Schwartzman, host of “On the Record…Online” about Web 2.0 for power plants, social media for ...

International Conference Keynoter Jim VandeHei of POLITICO Discusses Grassroots Marketing and the Power of Social Media

Fri, 17 Sep 2010 21:00:25 GMT

Jim VandeHei, executive editor and co-founder of POLITICO, talks with Eric Schwartzman, host of “On the Record…Online,” about the future of grassroots diplomacy and the growth of emerging communications channels like social ...

International Conference Keynoter Charlene Li Discusses Social Media Strategy

Wed, 15 Sep 2010 20:17:37 GMT

Charlene Li, author and founder of Altimeter Group, speaks with Eric Schwartzman, host of “On the Record…Online.” A keynote speaker for PRSA’s 2010 International Conference, Li discusses the challenges of selling social ...

International Conference Keynoter Jeffrey Hayzlett Discusses Kodak’s Marketing Strategies During the Recession

Mon, 13 Sep 2010 21:03:17 GMT

Jeffrey Hayzlett, digital thought leader and author, speaks with Eric Schwartzman, host of “On the Record…Online.” Hayzlett is a keynote speaker for PRSA’s 2010 International Conference in Washington, D.C. In this interview, ...

The Benefits Behind Flipbook Technology

Tue, 03 Aug 2010 19:23:57 GMT

In previous years, PRSA mailed brochures inviting members to our annual International Conference. This year, we chose to take a more interactive and sustainable approach by launching our brochure in the form of an online flipbook. For the first time ...

Barcelona Declaration of Measurement Principles

Sat, 10 Jul 2010 03:24:23 GMT

"The value of PR is not equal to the cost of advertising" says David Rockland, partner at Ketchum, chair of the Association for the Measurement and Evaluation of Communication (AMEC) and the featured guest in this special episode of the PR Podcast ...

Silver Anvil Awards: Expanding the Soy “Health Halo” to Health Professionals

Fri, 11 Jun 2010 14:18:07 GMT

The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These ...

Silver Anvil Awards: Only in a Woman’s World: Frito-Lay Welcomes Women Back to the Snack Aisle

Thu, 10 Jun 2010 21:56:27 GMT

Silver Anvil Awards: Bible Across America

Wed, 09 Jun 2010 15:26:42 GMT

Silver Anvil Awards: Flu-Free Guarantee: AMResorts Makes a Promise

Tue, 08 Jun 2010 20:21:45 GMT

Silver Anvil Awards: Building Brand Affinity among Freshly-Minted Business Travelers

Mon, 07 Jun 2010 18:17:20 GMT

Silver Anvil Awards: Volkswagen GTI Becomes the World’s First Car Launched Exclusively on a Mobile Device

Mon, 07 Jun 2010 15:44:16 GMT

2010 "Best of Silver Anvil Award" Winner: U.S. Air Force

Fri, 04 Jun 2010 13:14:25 GMT

Silver Anvil Awards: WWFs Earth Hour 2009—The First Global Vote for the Planet

Wed, 02 Jun 2010 21:46:41 GMT

Silver Anvil Awards: Murphy-Goode Winery Creates Brand Awareness with Most Recognized Campaign in Wine Industry History

Tue, 01 Jun 2010 20:19:55 GMT

Silver Anvil Awards: National Peanut Board Responds to Recall of More Than 3,000 Products

Fri, 28 May 2010 15:48:43 GMT

Silver Anvil Awards: Creating a World with More Birthdays

Wed, 26 May 2010 21:16:54 GMT

Silver Anvil Awards: Make College a Part of Your Future

Tue, 25 May 2010 22:27:35 GMT

Silver Anvil Awards: Home of the Free, Because of the Brave

Mon, 24 May 2010 23:03:28 GMT