﻿<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><link>http://podcast.prsa.org</link><language>en-us</language><pubDate>Tue, 27 Dec 2011 15:24:25 GMT</pubDate><title>PRSA Voices of Public Relations</title><category>Management and Marketing</category><image><url>http://podcast.prsa.org/pr/prsa/images/ctgr-10374.jpg</url><title>PRSA Voices of Public Relations</title><link>http://podcast.prsa.org</link></image><description>Join the public relation conversation and get connected with expert insight from our guest bloggers! </description><copyright>PRSA</copyright><generator>iPressroom.com</generator><item><title>How To Find Influencers Online</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=40875&amp;id=4635&amp;link_file_rss=162699</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=40875&amp;id=4635</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=686392" height="1" width="1" />]]></description><pubDate>Tue, 27 Dec 2011 15:24:25 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/How_To_Find_Influencers_Online.mp3?enclos_rss=162699" length="41087641" type="audio/mpeg" /></item><item><title>X-Games-2011</title><link>http://podcast.prsa.org/pr/prsa/espn-x-games-danny-chi.aspx?c=37558&amp;&amp;link_file_rss=147507</link><guid>http://podcast.prsa.org/pr/prsa/espn-x-games-danny-chi.aspx?c=37558&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=678858" height="1" width="1" />]]></description><pubDate>Fri, 05 Aug 2011 21:27:03 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/X-Games-2011.mp3?enclos_rss=147507" length="17525053" type="audio/mpeg" /></item><item><title>Ford Motor Company: Putting Ford Innovation in the Consumer Spotlight</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=4162&amp;link_file_rss=143993</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=4162</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=676676" height="1" width="1" />]]></description><pubDate>Tue, 21 Jun 2011 20:11:15 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Putting_Ford_Innovation_in_the_Consumer_Spotlight_FINAL2.mp3?enclos_rss=143993" length="10447626" type="audio/mpeg" /></item><item><title>Text4Baby3</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=4208&amp;link_file_rss=143777</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=4208</guid><description><![CDATA[Updated intro and closing for Best of Silver Anvil winner <img src="http://podcast.prsa.org/rss.ashx?id=676623" height="1" width="1" />]]></description><pubDate>Mon, 20 Jun 2011 17:16:50 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Text4Baby3.mp3?enclos_rss=143777" length="8867244" type="audio/mpeg" /></item><item><title>Holly Hamann at PRSADI</title><link>http://podcast.prsa.org/pr/prsa/holly-hamann-PRSADI.aspx?c=10620&amp;&amp;link_file_rss=143762</link><guid>http://podcast.prsa.org/pr/prsa/holly-hamann-PRSADI.aspx?c=10620&amp;</guid><description><![CDATA[Internet marketing to women, when done right, makes it easy for them to build communities around passions, and to partner with brands they already use to get paid, says Holly Hamann (@HollyHamann), co-founder of Blogfrog. Online community building is the company’s specialty, with the evidence seen in the 50,000 mom bloggers that now use its platform to reach 6 million women. Marketing to women remains a good idea, as they control 85 percent of household spending, from where the family lives to the cars they drive to the food they eat. 

Founded in 2009 by Holly and Rustin Banks (@rustinb), Blogfrog got its start when Rustin’s wife launched a family blog to keep her group updated, but struggled to keep up with her friend’s blogs. Following so many family updates was laborious, and conversations among bloggers in her circle impossible. Blogfrog met those needs, and has become the nation’s largest mom blog network. 

Specifically, the company enables bloggers to setup an online community for free, and then to place a widget on their blog that connects it to their newly founded community. With the community built around the blog, readers can ask each other questions, share their own blogs, videos, etc. Otherwise, a blog might have thousands of like-minded readers, but they must go elsewhere to interact. Adding a community has helped blogs build reader loyalty, increase pageviews, and in one case, change lives in African villages. 

Holly sat down recently with “On the Record…Online,” the official podcast of the PRSA Digital Impact Conference in New York to discuss her presentation there, which covered how to “Reach Women Buyers via Female Bloggers.” 

Show Notes:

2:50 Online communities are becoming more local and more specific, says Holly.  Destination sites with millions of members inevitably lose the niche voice. Blogging is restoring that voice to a great many demographic groups nationally and internationally. Blogfrog embodies the trend by offering an “instant community platform” for bloggers designed to make it easy for them to give their niche audience a place to have conversations.  

3:14 Facebook will not be “the next Facebook,” but will be replaced by thousands of conversations happening in niche communities united by common platforms, Holly says. Blogfrog started out by looking at which market segments are organically predisposed to community building and moms topped the list. They are the most social, the most community oriented and the most likely to gather around shared interests.    

3:42 Social media marketing to moms has been limited to stereotypical approaches that do not recognize varied and passionate interests, says Holly. Even though they are among the most heavily targeted demographic groups by advertisers, moms continue to feel misunderstood and underserved by generic advertising based on broad assumptions. What is really relevant as a foundation for online marketing is what each individual blogger cares about, and finding that out requires an investment. 

4:27 Online marketing to a military wife must not look the same as outreach to a cancer survivor or a soccer mom. Whether your interest is food, an eco-friendly lifestyle, a certain career or the care of a child with special needs, Blogfrog makes it easy for a blogger to find readers among likeminded women. Features built into the Blogfrog home page enable visitors to search millions of blogs and related communities by keyword (gluten free, adoption, etc.), activity or popularity.  There are now millions of blogs in the database, with thousands more coming in each day.  

6:00 Blogging tips for brands took up a good portion of Holly’s presentation at Digital Impact. While Blogfrog is a community building platform for bloggers, it also specializes in helping brands reach audiences that have strong interests closely related to their products. Brands need to know how women bloggers like to get information and be compensated, what brand categories they prefer and how a proposed partnership fits into family life.  

7:56 Marketers seeking to target women bloggers should create ecosystems of equal use to bloggers, their readers and brands out to partner with influencers, says Holly. Blogfrog has helped brands like Living Social (@LivingSocial), Kenmore (@KenmoreConnect ) and Hallmark (@hallmarkchannel) find influential bloggers to work with. 

9:18 With 6 million women being reached by 50,000 blogs, Blogfrog makes it easy, not only to find and participate in conversations about your interests, but to marshal communities to drive change in real change in the world. Blogfrog seeks to give voice to women influencers online that are trying to find each other as they create influence, awareness or motivation.  When you put technology in the hands of women with stories to tell, amazing things happen.

10:06 Community building can, for instance, transform into social media advocacy.  One blogger (My Charming Kids by @mckmama) works with Global Hope Network International, a group that searches out US sponsors to adopt the poorest villages in Ethiopia. She blogged live from the villages and had all of them adopted within hours, not the usual months-long period, through her community. The idea is to empower moms blogging from their kitchen counters to drive real change, and not just in the United States. 

11:14 Social media listening is the most popular way for people to find Blogfrog. They have an interest, search online for a community and come to the point where they want to interact.  If they have been listening to a blog, they want to join the community attached to that blog. If they are blogging, they want to hear from more people with the same interests, so they add an instant community that lives on their blog homepage.  

14:12 Social marketing advice from Holly: engage with influencers – those with robust online presences Twitter feeds and frequent blog posts – versus mass approaches. While some brands have it down, many are still trying to figure out to reach out to women bloggers, shifting budget from traditional media to influencer marketing via social networking. When a brand is reaching out to bloggers, marketers need to make it personal. Read their blogs, follow them on Twitter and understand what they hold dear so you don’t end up pitching a candy bar to a diabetic blogger.  

15:49 Blogger pitches need to be concise and extremely clear on how much bloggers will be paid, what is required of them (how much time) and what the desired result is, be it Facebook Likes, Tweets, blog posts or upticks in affiliate programs.  Bloggers also love campaigns that align closely with their work-life balance.  

16:58 Among Blogfrog's more recent offerings to marketers are brand communities and sponsored conversations. In the former, Blogfrog works with a brand to create a community led by bloggers with the most influence in the space surrounding a brand. It serves as a place for building relationships with active members and for gaining exposure via posts, Likes and Tweets, with the venture as a whole promoted by the Blogfrog network. Sponsored conversations unfold as part of a "blog tour" that engages influencers through interactive discussions across the web. As for the future, Blogfrog will continue to serve the 23 million women who either blog or read blogs, but will also in the near future reach out to niche groups beyond moms.  

18:24 End Podcast 
 <img src="http://podcast.prsa.org/rss.ashx?id=676609" height="1" width="1" />]]></description><pubDate>Mon, 20 Jun 2011 04:07:20 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Holly_Hamann_at_PRSADI.mp3?enclos_rss=143762" length="18949068" type="audio/mpeg" /></item><item><title>B2B Social Media PRSADI</title><link>http://podcast.prsa.org/pr/prsa/B2B-social-media-prsadi.aspx?c=10620&amp;&amp;link_file_rss=143472</link><guid>http://podcast.prsa.org/pr/prsa/B2B-social-media-prsadi.aspx?c=10620&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=676308" height="1" width="1" />]]></description><pubDate>Tue, 14 Jun 2011 17:17:12 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/B2B_Social_Media_PRSADI.mp3?enclos_rss=143472" length="60010186" type="audio/mpeg" /></item><item><title>Smell Like a Man, Man (Old Spice)</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=4180&amp;link_file_rss=142995</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=4180</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=675944" height="1" width="1" />]]></description><pubDate>Tue, 07 Jun 2011 16:19:20 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Old_Spice_FINAL.mp3?enclos_rss=142995" length="8456377" type="audio/mpeg" /></item><item><title>Digital Impact Conference: Shashi Bellakomda and Greg Williams</title><link>http://podcast.prsa.org/pr/prsa/greg-williams-shashi-bellamkonda.aspx?c=10620&amp;&amp;link_file_rss=142851</link><guid>http://podcast.prsa.org/pr/prsa/greg-williams-shashi-bellamkonda.aspx?c=10620&amp;</guid><description><![CDATA[Crisis communications, online reputation management and social media live by the same code, says Shashi Bellamkonda (@shashib), director of Social Media at Network Solutions. While many bestsellers describes the golden rule, it bears repeating: build your reputation by having a higher motive than self promotion, and commit to creating something useful that has nothing to do with your products. 

Networks Solutions does it by creating popular industry research that provides insight to its small business customers. Content marketing, the steady creation of actionable business intelligence, transformed the company into an industry authority and then protected it in the wake of a web hosting company’s worst nightmare: a 2009 security breach.  

Shashi led the company’ communications team through that time, and since then has been building on relationships forged in crisis as a foundation of B2B marketing. Recently named as one of the top 100 Tech Titans for 2011 by Washingtonian Magazine, Shashi sat down recently with “On the Record…Online,” the official podcast of the PRSA Digital Impact Conference in New York. He discussed among other things his presentation at the conference titled "Best Practices for Online Reputation Management." 

Show Notes:

2:17 Social media experience in itself has become a vital strategy for Network Solutions because it has been able to share its accumulated expertise with small business customers for free. 

2:45 Social media strategy at Network Solutions comes down to the team continually asking itself how it can be useful and humanize its interactions (Shashi shares personal interests like restaurant reviews). Shashi pointed to Network Solutions’ sponsorship of the Small Business Success Index (SBSI), a survey/report that gives small business a view of their peers, competitors and useful trends. Surveys are among the most traditional PR tools, but blogging useful survey results and responding to comments about them has been positioned Network Solutions as a small business ally in the social media era. 
 
4:15 Social media adoption still has a long way to go among organizations. Many still have no voice in the social networking conversations about them, no way to correct inevitable inaccuracies in public conversations and no way to tag out-of-date information for what it is.  Shashi advises still hesitant companies to look at the Internal Revenue Service.  Far from an ideal social media institution, it recently informed its online community that it does not have the staff right now to answer comments. Shashi says the agency also expressed their concerns about protecting private information like social security numbers as they seek to adopt social media, a concern that will shape their policies.  His point though is that the IRS continues to explore social media, and to wrestle with policy and staffing, rather than sit it out. 
7:00 Online security is among the most troubling issues facing the online industry today, with more than a million viruses causing damage on the internet right now. Hosting providers like Network Solutions fight constantly to combat threats with technology, but the nature of the problem threatens to damage reputations nonetheless.  On top of its technical battle against these threats, Network responds in real time when customers become victims of a hacker or virus, solving the solution publicly.  It has formalized and humanized the process of social media listening by organizing an advisory board of outside bloggers. In addition, much of the defense of client’s sites lies with clients, so company features outside security experts on its blogs to hammer home the importance of changing passwords and keeping antiviral software current.
11:28 Thought leadership at Network Solutions involves partnerships with third parties that lend content independent credibility. The Small Business Index is conducted twice a year, for instance, in partnership with the Robert H. Smith School of Business (@SmithSchool) at the University of Maryland and the research firm Rockbridge. Insights from this year’s survey include that most small businesses are more optimistic about the state of the economy for the first time in three years, and that one in three businesses responding to this year’s survey are now using social media, up from one in five polled last year. Leading this community intelligence project has generated blog traffic and “search karma” for the company, as well as coverage by mainstream reporters hungry for statistics and niche bloggers, some of whom call years later. 
13:17 Sentiment analysis at Network Solutions proceeds in real time, and in some cases, using tools still in beta testing. The company is one tester of a tool called hy.ly (@hy_ly), created by a D.C. start-up of the same name. It creates simple social aps that help businesses build and engage with fan bases (e.g. welcome tab, sweepstakes tab and coupon tab). Network Solutions is using a hy.ly tool that enables its teams, when they see a Tweet that mentions the company, to immediately attach sentiment and keyword tags for later analysis. Its PR agency, CRT/Tanaka (@crttanaka), also recently conducted a six-month sentiment audit, providing Shashi with arguments for why engaging in conversations moves sentiment numbers (Network Solutions maintains 72 percent positive/neutral sentiment).  
16:41 Social media listening is part and parcel with crisis management, and the smart company carefully considers its system and tools, says Shashi, speaking from experience. In 2009, a hacker managed to insert some unauthorized code on servers supporting some Network Solutions ecommerce merchants’ websites, but was removed before affecting customers. The company won kudos for having a social media listening system in place that, combined with institutional willpower, enabled Shashi’s team to listen and respond to every post and tweet. Shashi’s favorite listening tools include Radian6 (@radian6), Twitter Search , Google Alerts  and Backtype.  Shashi also mentioned Toyota as a company that has done a great job recently using social media to build online reputation following a crisis. Specifically, the automaker has used tweetmeme (@tweetmeme) to create a branded page capturing any and every Tweet mentioning Toyota.  This company-hosted, open conversation about how it is working to fix problems comes across to thought leaders as fearless. 

17:55 Content creation maintains thought leadership, and Shashi has his eye on creating more useful social media content moving forward. Near future webcasts will help small businesses understand trends within curation, for example, and how companies will need to fit into emerging systems that sift through the information tidal wave based on consumer preferences to choose/limit what they see as they make buying decisions. 

19:28 End 


About the Guest Host

Greg Williams (@gregscience) is a consultant specializing in public relations for medical, science and technical companies. After beginning his career as an editor for the Associated Press, Greg has since served as a public relations strategist for two international public relations firms and two university medical centers, and as a writer for institutions including Eastman Kodak and the National Academy of Sciences.

About the Podcaster

Eric Schwartzman @EricSchwartzman provides online social media training, social media strategy and social media policy governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.

His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.

Eric is the instructor behind the top-rated social media training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.

His book "Social Marketing to the Business Customer" with Paul Gillin about B2B social media marketing is available at Amazon, Barnes & Noble or Borders. <img src="http://podcast.prsa.org/rss.ashx?id=675874" height="1" width="1" />]]></description><pubDate>Mon, 06 Jun 2011 12:00:00 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Shashi_Bellakomda_and_Greg_Williams.mp3?enclos_rss=142851" length="19974740" type="audio/mpeg" /></item><item><title>Silver Anvil Awards: Fill it in – Write it in – Lisa Murkowski</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=4146&amp;link_file_rss=140447</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=4146</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=675294" height="1" width="1" />]]></description><pubDate>Mon, 23 May 2011 18:35:09 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Senator_Murkowski-The_Barber_Group_FINAL.mp3?enclos_rss=140447" length="9152766" type="audio/mpeg" /></item><item><title>Greg Williams interviews Heidi Sullivan</title><link>http://podcast.prsa.org/pr/prsa/greg-williams-heidi-sullivan.aspx?c=10620&amp;&amp;link_file_rss=140207</link><guid>http://podcast.prsa.org/pr/prsa/greg-williams-heidi-sullivan.aspx?c=10620&amp;</guid><description><![CDATA[Greg Williams (@gregscience) interviews Heidi Sullivan (@hksully), vice president of Media Research at Cision, about measuring influencer relations. As inheritor of the Bacon’s tradition, Cision has decades of experience in deciding which media deserve to be monitored and listed in databases, but whether they remain on top depends how they handle new realities.  She recently sat down with “On the Record…Online,” the official podcast of the PRSA Digital Impact Conference in New York, where she presented on how to “find and reach key influencers.”   <img src="http://podcast.prsa.org/rss.ashx?id=675195" height="1" width="1" />]]></description><pubDate>Thu, 19 May 2011 21:47:31 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Greg_Williams_interviews_Heidi_Sullivan.mp3?enclos_rss=140207" length="14147141" type="audio/mpeg" /></item><item><title>Meeting the Eye Health Needs of Culturally Diverse Groups</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=4135&amp;link_file_rss=140114</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=4135</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=675113" height="1" width="1" />]]></description><pubDate>Wed, 18 May 2011 18:04:53 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Meeting_the_Eye_Health_Needs_FINAL.mp3?enclos_rss=140114" length="8712722" type="audio/mpeg" /></item><item><title>7-Eleven Unites America with Purple Slurpees FINAL</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=4126&amp;link_file_rss=140067</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=4126</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=675041" height="1" width="1" />]]></description><pubDate>Tue, 17 May 2011 13:52:08 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/7-11_Unites_America_with_Purple_Slurpees_FINAL.mp3?enclos_rss=140067" length="3090688" type="audio/mpeg" /></item><item><title>College of Fellows 101</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=10594&amp;id=4005&amp;link_file_rss=136162</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=10594&amp;id=4005</guid><description><![CDATA[Introduction to applying to the College of Fellows <img src="http://podcast.prsa.org/rss.ashx?id=672745" height="1" width="1" />]]></description><pubDate>Tue, 29 Mar 2011 20:24:23 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/COF_101_FINAL.mp3?enclos_rss=136162" length="48551743" type="audio/mpeg" /></item><item><title>OTRO-PRSA ic-Paul Anderson</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=10620&amp;id=3596&amp;link_file_rss=120567</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=10620&amp;id=3596</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=666943" height="1" width="1" />]]></description><pubDate>Wed, 01 Dec 2010 20:59:19 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/OTRO-PRSA_ic-Paul_Anderson.mp3?enclos_rss=120567" length="17608878" type="audio/mpeg" /></item><item><title>OTRO-PRSA ic-ChristaNolta</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=23904&amp;id=3552&amp;link_file_rss=118330</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=23904&amp;id=3552</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=666066" height="1" width="1" />]]></description><pubDate>Thu, 11 Nov 2010 19:54:10 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/OTRO-PRSA_ic-ChristaNolta.mp3?enclos_rss=118330" length="24153282" type="audio/mpeg" /></item><item><title>Igniting Movements with Geno Church</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=23904&amp;id=3519&amp;link_file_rss=117448</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=23904&amp;id=3519</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=665613" height="1" width="1" />]]></description><pubDate>Mon, 01 Nov 2010 15:41:51 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Igniting_Movements_with_Geno_Church.mp3?enclos_rss=117448" length="36493563" type="audio/mpeg" /></item><item><title>seo-is-pr-lieb</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=23904&amp;id=3512&amp;link_file_rss=117183</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=23904&amp;id=3512</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=665469" height="1" width="1" />]]></description><pubDate>Thu, 28 Oct 2010 18:27:02 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/seo-is-pr-lieb.mp3?enclos_rss=117183" length="18900796" type="audio/mpeg" /></item><item><title>Cheryl-Proctor-Rogers</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=23904&amp;id=3412&amp;link_file_rss=114563</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=23904&amp;id=3412</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=663154" height="1" width="1" />]]></description><pubDate>Tue, 28 Sep 2010 21:35:03 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Cheryl-Proctor-Rogers.mp3?enclos_rss=114563" length="14717622" type="audio/mpeg" /></item><item><title>Dave-Fletcher</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=23904&amp;id=3403&amp;link_file_rss=114135</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=23904&amp;id=3403</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=663266" height="1" width="1" />]]></description><pubDate>Fri, 24 Sep 2010 19:47:33 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Dave-Fletcher.mp3?enclos_rss=114135" length="28978985" type="audio/mpeg" /></item><item><title>PRSA-msmart</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=23904&amp;id=3398&amp;link_file_rss=113726</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=23904&amp;id=3398</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=663267" height="1" width="1" />]]></description><pubDate>Thu, 23 Sep 2010 18:29:41 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA-msmart.mp3?enclos_rss=113726" length="26319333" type="audio/mpeg" /></item><item><title>PRSA-Brenner</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=23904&amp;id=3395&amp;link_file_rss=113583</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=23904&amp;id=3395</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=662825" height="1" width="1" />]]></description><pubDate>Tue, 21 Sep 2010 20:17:05 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA-Brenner.mp3?enclos_rss=113583" length="23282044" type="audio/mpeg" /></item><item><title>PRSA-JVanderHei</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=23904&amp;id=3392&amp;link_file_rss=113470</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=23904&amp;id=3392</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=662719" height="1" width="1" />]]></description><pubDate>Fri, 17 Sep 2010 21:03:03 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA-JVanderHei.mp3?enclos_rss=113470" length="27800280" type="audio/mpeg" /></item><item><title>PRSA-Li</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=23904&amp;id=3382&amp;link_file_rss=113301</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=23904&amp;id=3382</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=662615" height="1" width="1" />]]></description><pubDate>Wed, 15 Sep 2010 20:22:23 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA-Li.mp3?enclos_rss=113301" length="36172673" type="audio/mpeg" /></item><item><title>PRSA-Hayzlett</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=23904&amp;id=3379&amp;link_file_rss=112995</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=23904&amp;id=3379</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=662313" height="1" width="1" />]]></description><pubDate>Mon, 13 Sep 2010 21:19:50 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA-Hayzlett.mp3?enclos_rss=112995" length="22013138" type="audio/mpeg" /></item><item><title>blue toad PODCAST</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=23904&amp;id=3280&amp;link_file_rss=108599</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=23904&amp;id=3280</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=658762" height="1" width="1" />]]></description><pubDate>Tue, 03 Aug 2010 20:23:03 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/blue_toad_PODCAST.mp3?enclos_rss=108599" length="3782658" type="audio/mpeg" /></item><item><title>Barcelona Declaration of Measurement Principles</title><link>http://podcast.prsa.org/pr/prsa/barcelona-declaration-of-measurement-principles.aspx?c=10620&amp;&amp;link_file_rss=105641</link><guid>http://podcast.prsa.org/pr/prsa/barcelona-declaration-of-measurement-principles.aspx?c=10620&amp;</guid><description><![CDATA["The value of PR is not equal to the cost of advertising" says David Rockland, partner at Ketchum, who also serves as chair of the Association for the Measurement and Evaluation of Communication (AMEC) is the featured guest in this special episode of the PR Podcast On the Record...Online, produced in association with PRSA.

According to the Barcelona Declaration of Measurement Principles, if clients insist on incorporating advertising value into their measurement of public relations, that value should not be called the value of the public relations campaign and should be based on wholesale advertising rates and adjusted for quality.

Finally, the principles recognize the use of multipliers as fundamentally flawed in determining the value of PR.  Collectively, the public relations industry voted to discard the practice of multiplying a standard retail advertising rate by a multiplier of 2.5 (pass-along rate) as a way of measuring the value of public relations.  Instead, the principles says public relations practitioners should analyze the connection between PR placements and business results by measuring audience outcomes like changes in purchase behavior, awareness and attitude.

While the principles put the importance of social media firmly on the measurement landscape by suggesting some of the factors that should be evaluated, they are yet to recommend specifically how to measure for this developing category.

The principles were voted on and declared at a conference organized by the (AMEC) and the Institute for Public Relations with the support of PRSA, The Global Alliance, IPR Measurement Commission and ICCO.

SHOW NOTES:

01:05 --How The Barcelona Declaration of Measurement Principles were created, the first globally accepted and endorsed attempt to standardize the measures of effective public relations campaigns.

02:35 -- For the first time, the global public relation industry rejected using media coverage as a method of determining the value of a PR campaign.

04:17 -- A discussion of the seven measurement principles adopted in Barcelona.

1. Goal setting and measurement are fundamental aspects of any PR programmes.
2. Media measurement requires quantity and quality – cuttings in themselves are not enough. 
3. Advertising Value Equivalents (AVEs) do not measure the value of PR and do not inform future activity.
4. Social media can and should be measured.
5. Measuring outcomes is preferred to measuring media results.
6. Business results can and should be measured where possible.
7. Transparency and Replicability are paramount to sound measurement.

07:34 -- We the delegates rejected AVEs, and how disposing of them as a measure of PR effectiveness is in the best interest of the public relations industry.

09:17 -- Recommended alternatives to advertising value equivalency for valuing public relations campaigns.

12:01 -- How the Barcelona Declaration of Measurement Principles address social media.

13:37 -- The principle that it should be transparent how measurement results are calculated.  Currently,  Rockland says, some PR service providers hide behind "black box calculation" and that needs to stop.  Calculations should be logical and replicable.

15:26 -- Industry feedback to date has been supportive of the principles, and in some cases, criticizes them for not going far enough, but if you're objective is to declare globally acceptable principles, you've got to start somewhere.

16:01 -- Rather than risk the possibility of the principles not being adopted my majority of the delegates, Rockland chose not to abolish advertising value equivalencies altogether, but rather, establish caveats by which they can be more accurately recognized.

17:23 -- Next steps for adopting and applying these measurement principles.

19:35 -- Why PR practitioners can't afford not to adopt and apply these measurement principles to the public relations efforts.

ABOUT THE PODCASTER
 @EricSchwartzman provides online communication training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.  His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.  Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.

His upcoming book "Social Marketing to the Business Customer" about B2B applications of social media communications will be published by Wiley & Sons in January 2011. <img src="http://podcast.prsa.org/rss.ashx?id=657492" height="1" width="1" />]]></description><pubDate>Sat, 10 Jul 2010 03:29:46 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Barcelona_Declaration_of_Measurement_Principles.mp3?enclos_rss=105641" length="22357710" type="audio/mpeg" /></item><item><title>soybean 15</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=3082&amp;link_file_rss=103475</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=3082</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=656536" height="1" width="1" />]]></description><pubDate>Fri, 11 Jun 2010 14:39:13 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/soybean_15.mp3?enclos_rss=103475" length="12763236" type="audio/mpeg" /></item><item><title>Frito Lays 007</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=3081&amp;link_file_rss=103454</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=3081</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=656511" height="1" width="1" />]]></description><pubDate>Thu, 10 Jun 2010 21:50:09 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Frito_Lays_007.mp3?enclos_rss=103454" length="10143537" type="audio/mpeg" /></item><item><title>AM Resorts 13</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=3074&amp;link_file_rss=103248</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=3074</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=656401" height="1" width="1" />]]></description><pubDate>Tue, 08 Jun 2010 20:29:49 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/AM_Resorts_13.mp3?enclos_rss=103248" length="7952417" type="audio/mpeg" /></item><item><title>Embassy Suites 012</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=3069&amp;link_file_rss=102937</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=3069</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=656342" height="1" width="1" />]]></description><pubDate>Mon, 07 Jun 2010 18:24:30 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Embassy_Suites_012.mp3?enclos_rss=102937" length="19054937" type="audio/mpeg" /></item><item><title>VW 011</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=3067&amp;link_file_rss=102925</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=3067</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=656337" height="1" width="1" />]]></description><pubDate>Mon, 07 Jun 2010 15:49:47 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/VW_011.mp3?enclos_rss=102925" length="8173034" type="audio/mpeg" /></item><item><title>US Air Force 10</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=3057&amp;link_file_rss=102879</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=3057</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=656247" height="1" width="1" />]]></description><pubDate>Fri, 04 Jun 2010 13:32:41 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/US_Air_Force_10.mp3?enclos_rss=102879" length="12112291" type="audio/mpeg" /></item><item><title>WWF 09</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=3051&amp;link_file_rss=102814</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=3051</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=656155" height="1" width="1" />]]></description><pubDate>Wed, 02 Jun 2010 21:57:48 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/WWF_09.mp3?enclos_rss=102814" length="8587184" type="audio/mpeg" /></item><item><title>Jackson Family Wines 08</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=3049&amp;link_file_rss=102721</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=3049</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=656085" height="1" width="1" />]]></description><pubDate>Tue, 01 Jun 2010 20:42:15 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Jackson_Family_Wines_08.mp3?enclos_rss=102721" length="9483445" type="audio/mpeg" /></item><item><title>National Peanut Board 007</title><link>http://podcast.prsa.org/pr/prsa/silver-anvil-awards--national-peanut-board-responds-to-recall-of-more-than-3-000-products.aspx?c=14218&amp;&amp;link_file_rss=102617</link><guid>http://podcast.prsa.org/pr/prsa/silver-anvil-awards--national-peanut-board-responds-to-recall-of-more-than-3-000-products.aspx?c=14218&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=656005" height="1" width="1" />]]></description><pubDate>Fri, 28 May 2010 16:03:26 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/National_Peanut_Board_007.mp3?enclos_rss=102617" length="11751151" type="audio/mpeg" /></item><item><title>ACS Birthdays 005</title><link>http://podcast.prsa.org/pr/prsa/silver-anvil--creating-a-world-with-more-birthdays.aspx?c=14218&amp;&amp;link_file_rss=102481</link><guid>http://podcast.prsa.org/pr/prsa/silver-anvil--creating-a-world-with-more-birthdays.aspx?c=14218&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=655925" height="1" width="1" />]]></description><pubDate>Wed, 26 May 2010 21:31:04 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/ACS_Birthdays_005.mp3?enclos_rss=102481" length="13397912" type="audio/mpeg" /></item><item><title>Making College Apart of Future 005</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=3015&amp;link_file_rss=102445</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=3015</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=655880" height="1" width="1" />]]></description><pubDate>Tue, 25 May 2010 22:18:15 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Making_College_Apart_of_Future_005.mp3?enclos_rss=102445" length="7980628" type="audio/mpeg" /></item><item><title>VA Health Systems 004</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=3012&amp;link_file_rss=102367</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=3012</guid><description><![CDATA[Join us as Deb Radman, APR, PRSA Fellow, speaks with Paula Pedene, public affairs officer at Phoenix VA Health Care System, about the “Home of the Free, Because of the Brave: Salute to Veterans of the Global War on Terror” campaign. <img src="http://podcast.prsa.org/rss.ashx?id=655842" height="1" width="1" />]]></description><pubDate>Mon, 24 May 2010 22:59:21 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/VA_Health_Systems_004.mp3?enclos_rss=102367" length="8040042" type="audio/mpeg" /></item><item><title>St Baldricks 003</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=3011&amp;link_file_rss=102364</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=3011</guid><description><![CDATA[Listen in as Deb Radman, APR, PRSA Fellow, speaks with Kathleen Ruddy, executive director of the St. Baldrick’s Foundation and Andrea Moody, senior vice president and partner at Fleishman-Hillard, about the “Shaving the Way to Conquer Kids’ Cancer” campaign. <img src="http://podcast.prsa.org/rss.ashx?id=655839" height="1" width="1" />]]></description><pubDate>Mon, 24 May 2010 22:36:35 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/St_Baldricks_003.mp3?enclos_rss=102364" length="9224792" type="audio/mpeg" /></item><item><title>My Games Rock! Cleveland Wins Bid for 2014 Gay Games</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=3003&amp;link_file_rss=102290</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=3003</guid><description><![CDATA[Tune in as Deb Radman, APR, Fellow PRSA, talks with Michael Murphy, SVP, Fleishman-Hillard, and chairman of Fleishman’s Out Front Practice, about the “My Games Rock! Cleveland Wins Bid for 2014 Gay Games” campaign. <img src="http://podcast.prsa.org/rss.ashx?id=655800" height="1" width="1" />]]></description><pubDate>Sun, 23 May 2010 19:16:39 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/My_Games_Rock_002.mp3?enclos_rss=102290" length="10077854" type="audio/mpeg" /></item><item><title>Fuel for Thought: American Airlines Gets Fuel Smart</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=3002&amp;link_file_rss=102289</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14218&amp;id=3002</guid><description><![CDATA[Listen in as Deb Radman, APR, PRSA Fellow, speaks with Sue Gordan, managing director of corporate communications at American Airlines, about the “Fuel for Thought: American Airlines Gets Fuel Smart” campaign. <img src="http://podcast.prsa.org/rss.ashx?id=655799" height="1" width="1" />]]></description><pubDate>Sun, 23 May 2010 19:12:23 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/American_Airlines_001.mp3?enclos_rss=102289" length="8240415" type="audio/mpeg" /></item><item><title>Yudof</title><link>http://podcast.prsa.org/pr/prsa/counselors-to-higher-education-senior-summit-pat-jackson-lecture--proving-the-value-with-mark-yudof.aspx?c=14148&amp;&amp;link_file_rss=101400</link><guid>http://podcast.prsa.org/pr/prsa/counselors-to-higher-education-senior-summit-pat-jackson-lecture--proving-the-value-with-mark-yudof.aspx?c=14148&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=655375" height="1" width="1" />]]></description><pubDate>Wed, 12 May 2010 22:20:17 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Yudof.mp3?enclos_rss=101400" length="48242213" type="audio/mpeg" /></item><item><title>Web Strategy Jeremiah Owyang</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14107&amp;id=2910&amp;link_file_rss=100018</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14107&amp;id=2910</guid><description><![CDATA[Jeremiah Owyang, partner at the Altimeter Group, is interviewed by Eric Schwartzman for “On the Record…Online.” Owyang is a keynote speaker for PRSA’s 2010 Digital Impact Conference in New York City. In this interview, he discusses how social media has caused the scope of marketing to expand inside organizations; why customer service needs to pay attention to customer influence; the concept of relinquishing oversight as a way of regaining control; aligning social media policy with business strategy; and integrating social media into destination websites.  <img src="http://podcast.prsa.org/rss.ashx?id=654714" height="1" width="1" />]]></description><pubDate>Mon, 26 Apr 2010 19:18:16 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Web_Strategy_Jeremiah_Owyang.mp3?enclos_rss=100018" length="21300773" type="audio/mpeg" /></item><item><title>PAG April 2010 Teaser Edited</title><link>http://podcast.prsa.org/pr/prsa/PAG-2010-Seminar.aspx?c=14148&amp;&amp;link_file_rss=98079</link><guid>http://podcast.prsa.org/pr/prsa/PAG-2010-Seminar.aspx?c=14148&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=652211" height="1" width="1" />]]></description><pubDate>Thu, 25 Mar 2010 19:40:50 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PAG_April_2010_Teaser_Edited.mp3?enclos_rss=98079" length="4731264" type="audio/mpeg" /></item><item><title>GoodFellows Demystifying Call</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?id=2797&amp;link_file_rss=96462</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?id=2797</guid><description><![CDATA[This hour-long podcast will provide an overview of the application process for the benefit of those thinking about applying to become a Fellow. <img src="http://podcast.prsa.org/rss.ashx?id=622599" height="1" width="1" />]]></description><pubDate>Thu, 11 Mar 2010 21:03:13 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/GoodFellows_Demystifying_Call.MP3?enclos_rss=96462" length="0" type="audio/mpeg" /></item><item><title>HABB120709</title><link>http://podcast.prsa.org/pr/prsa/Developing-a-Cohesive-Action-Plan-on-Health-Care-Legislation.aspx?link_file_rss=93522</link><guid>http://podcast.prsa.org/pr/prsa/Developing-a-Cohesive-Action-Plan-on-Health-Care-Legislation.aspx</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=518328" height="1" width="1" />]]></description><pubDate>Fri, 29 Jan 2010 21:59:46 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/HABB120709.mp3?enclos_rss=93522" length="24632064" type="audio/mpeg" /></item><item><title>Social Media Professional Deirdre Breakenridge at the 2009 PRSA International Conference</title><link>http://podcast.prsa.org/pr/prsa/social-media-professional-deirdre-breakenridge-at-the-prsa-2009-international-conference.aspx?c=10620&amp;&amp;link_file_rss=88680</link><guid>http://podcast.prsa.org/pr/prsa/social-media-professional-deirdre-breakenridge-at-the-prsa-2009-international-conference.aspx?c=10620&amp;</guid><description><![CDATA[Balancing social media usage against a bust home/family life, how social media is impacting our intellectual development and a look into the future with author and social media professional Deirdre Breakenridge (@dbreakenridge), president of PSFMarketwyse, recorded live at the 2009 PRSA International Conference in San Diego.

DETAILED SHOW NOTES at www.OnTheRecordPodcast.com

About the Podcaster:  Eric Schwartzman (@ericschwartzman) is an independent new media and social media consultant, the creator of the top-rated New Media and Social Media Boot Camp, and other social media training courses to help organizational communicators advance their social media communication skills.  He also specializes in social media strategy, online communications strategy and building social media policies.  Since 2005, he has been producing the award-winning PR Podcast On the Record…Online.

On the Record…Online is the Official PR Podcast of the 2009 PRSA International Conference.  

Subscribe via RSS at OnTheRecordPodcast.com or follow us on Twitter @ontherecord and get them as soon as they’re released.
 <img src="http://podcast.prsa.org/rss.ashx?id=422516" height="1" width="1" />]]></description><pubDate>Tue, 22 Dec 2009 01:55:36 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/deirdre-breakenridge-prsa.mp3?enclos_rss=88680" length="18638763" type="audio/mpeg" /></item><item><title>Michael Cherenson, president and CEO of PRSA at the 2009 PRSA International Conference</title><link>http://podcast.prsa.org/pr/prsa/michael-cherenson--apr--president-and-ceo-of-prsa--at-the-prsa-2009-international-conference.aspx?c=10620&amp;&amp;link_file_rss=88667</link><guid>http://podcast.prsa.org/pr/prsa/michael-cherenson--apr--president-and-ceo-of-prsa--at-the-prsa-2009-international-conference.aspx?c=10620&amp;</guid><description><![CDATA[A dicussion about the business case for public relations, the outcome of the 2009 PRSA Assembly for Delegates and Leadership and delivering value featuring Michael Cherenson (@mcherenson), Chair and CEO of PRSA. He is also Executive Vice President of New Jersey-based Success Communications Group.  This interview was recorded at the 2009 PRSA International Conference in San Diego.

DETAILED SHOW NOTES
 
About the Podcaster:  Eric Schwartzman (@ericschwartzman) is an independent new media and social media consultant, the creator of the top-rated New Media and Social Media Boot Camp, and other social media training courses to help organizational communicators advance their social media communication skills.  He also specializes in social media strategy, online communications strategy and building social media policies.  Since 2005, he has been producing the award-winning PR Podcast On the Record…Online.
On the Record…Online is the Official PR Podcast of the 2009 PRSA International Conference.  
Subscribe via RSS at www.OnTheRecordPodcast.com or follow us on Twitter @ontherecord and get them as soon as they’re released.
 <img src="http://podcast.prsa.org/rss.ashx?id=422517" height="1" width="1" />]]></description><pubDate>Tue, 22 Dec 2009 01:44:14 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/michael-cherenson-prsa.mp3?enclos_rss=88667" length="13603598" type="audio/mpeg" /></item><item><title>PRSA Chair-Elect Gary D. McCormick, APR at the 2009 PRSA International Conference</title><link>http://podcast.prsa.org/pr/prsa/prsa-chair-elect-gary-d--mccormick--apr-at-the-2009-prsa-international-conference.aspx?c=10620&amp;&amp;link_file_rss=88668</link><guid>http://podcast.prsa.org/pr/prsa/prsa-chair-elect-gary-d--mccormick--apr-at-the-2009-prsa-international-conference.aspx?c=10620&amp;</guid><description><![CDATA[What it takes to be appointed to the PRSA board of directors, the PRSA College of Fellows and a judge of the PRSA Silver Anvil Awards featuring PRSA Chair-Elect Gary D. McCormick, APR, Fellow PRSA.  He is also Director of Partnership Development at HGTV, Scripps Networks.  This interview was recorded at the 2009 PRSA International Conference.

DETAILED SHOW NOTES at OnTheRecordPodcast.com

About the Podcaster:  Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications specialist, the creator of the top-rated New Media and Social Media Boot Camp, attended by public relations and marketing executives monthly from the private, public and nonprofit sectors. In addition to advising clients on social media strategy and providing social media training, Schwartzman offers a portfolio of social media seminars to accelerate the acquisition of social media communication skills.  

On the Record…Online is the Official PR Podcast of the 2009 PRSA International Conference.  Subscribe via RSS at OnTheRecordPodcast.com or follow us on Twitter @ontherecord and get them as soon as they’re released.
 <img src="http://podcast.prsa.org/rss.ashx?id=422518" height="1" width="1" />]]></description><pubDate>Mon, 21 Dec 2009 18:49:00 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/gary-d-mccormick-prsa.mp3?enclos_rss=88668" length="17626460" type="audio/mpeg" /></item><item><title>Grupo Public Macro Herrera at the 2009 PRSA International Conference</title><link>http://podcast.prsa.org/pr/prsa/herrera-prsa.aspx?c=10620&amp;&amp;link_file_rss=88637</link><guid>http://podcast.prsa.org/pr/prsa/herrera-prsa.aspx?c=10620&amp;</guid><description><![CDATA[Dealing with false stereotypes, the effect of the illegal drug trade on the Mexican tourism idustry and pitching stories to journalists amidst a climate of corruption with the president of Grupo Public in Mexico City, Marco Herrera at the 2009 PRSA International Conference in San Diego.
About the Podcaster:  Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications specialist, the creator of the top-rated New Media and Social Media Boot Camp, attended by public relations and marketing executives monthly from the private, public and nonprofit sectors. In addition to advising clients on social media strategy and providing social media training, Schwartzman offers a portfolio of social media seminars to accelerate the acquisition of social media communication skills.  
On the Record…Online is the Official PR Podcast of the 2009 PRSA International Conference.  Subscribe via RSS or follow us on Twitter @ontherecord and get them as soon as they’re released.
 <img src="http://podcast.prsa.org/rss.ashx?id=413748" height="1" width="1" />]]></description><pubDate>Fri, 18 Dec 2009 23:52:28 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/OTRO-Marco-Herrera.mp3?enclos_rss=88637" length="21888793" type="audio/mpeg" /></item><item><title>Celebrity Source President Rita Tateel at the 2009 PRSA International Conference</title><link>http://podcast.prsa.org/pr/prsa/tateel-prsa.aspx?c=10620&amp;&amp;link_file_rss=88636</link><guid>http://podcast.prsa.org/pr/prsa/tateel-prsa.aspx?c=10620&amp;</guid><description><![CDATA[Booking celebrities for product launches and special event appearances, how to make paid celebrity endorsements authentic and the collision of social media with the culture of celebrity with the president of The Celebrity Source, Rita Tateel at the 2009 PRSA International Conference.
About the Podcaster:  Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications specialist, the creator of the top-rated New Media and Social Media Boot Camp, attended by public relations and marketing executives monthly from the private, public and nonprofit sectors. In addition to advising clients on social media strategy and providing social media training, Schwartzman offers a portfolio of social media seminars to accelerate the acquisition of social media communication skills.  
On the Record…Online is the Official PR Podcast of the 2009 PRSA International Conference.  Subscribe via RSS or follow us on Twitter @ontherecord and get them as soon as they’re released.
 <img src="http://podcast.prsa.org/rss.ashx?id=413751" height="1" width="1" />]]></description><pubDate>Fri, 18 Dec 2009 23:49:39 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/OTRO-Rita-Tateel.mp3?enclos_rss=88636" length="17438375" type="audio/mpeg" /></item><item><title>Joe Jaffe, president and chief interrupter at Crayon at the 2009 PRSA International Conference</title><link>http://podcast.prsa.org/pr/prsa/jaffe-prsa.aspx?c=10620&amp;&amp;link_file_rss=88635</link><guid>http://podcast.prsa.org/pr/prsa/jaffe-prsa.aspx?c=10620&amp;</guid><description><![CDATA[Joe Jaffe talks about his new book “Flip the Funnel,” Twitter and socail media engagement.  He made his initial foray into podcasting with Steve Rubel.
About the Podcaster:  Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications specialist, the creator of the top-rated New Media and Social Media Boot Camp, attended by public relations and marketing executives monthly from the private, public and nonprofit sectors. In addition to advising clients on social media strategy and providing social media training, Schwartzman offers a portfolio of social media seminars to accelerate the acquisition of social media communication skills.  
On the Record…Online is the Official PR Podcast of the 2009 PRSA International Conference.  Subscribe via RSS or follow us on Twitter @ontherecord and get them as soon as they’re released.
 <img src="http://podcast.prsa.org/rss.ashx?id=413750" height="1" width="1" />]]></description><pubDate>Fri, 18 Dec 2009 23:44:55 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/OTRO-Joe-Jaffe.mp3?enclos_rss=88635" length="31100206" type="audio/mpeg" /></item><item><title>Music Social Media PR Specialist Ariel Hyatt at the 2009 PRSA International Conference</title><link>http://podcast.prsa.org/pr/prsa/hyatt-prsa.aspx?c=10620&amp;&amp;link_file_rss=88634</link><guid>http://podcast.prsa.org/pr/prsa/hyatt-prsa.aspx?c=10620&amp;</guid><description><![CDATA[Ariel Hyatt , who specializes on indie music PR online PR talks about getting signed to a record deal with social media, how P. Diddy tweets without tarnishing the mystique of his stardom and using social media engagement to motivate fans to promote their music online.
About the Podcaster:  Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications specialist, the creator of the top-rated New Media and Social Media Boot Camp, attended by public relations and marketing executives monthly from the private, public and nonprofit sectors. In addition to advising clients on social media strategy and providing social media training, Schwartzman offers a portfolio of social media seminars to accelerate the acquisition of social media communication skills.  
On the Record…Online is the Official PR Podcast of the 2009 PRSA International Conference.  Subscribe via RSS or follow us on Twitter @ontherecord and get them as soon as they’re released.
 <img src="http://podcast.prsa.org/rss.ashx?id=413749" height="1" width="1" />]]></description><pubDate>Fri, 18 Dec 2009 23:39:57 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/OTRO-Ariel-Hyatt.mp3?enclos_rss=88634" length="25234986" type="audio/mpeg" /></item><item><title>Former Assistant Secretary of Defense for Public Affairs Robert Hastings at the 2009 PRSA International Conference</title><link>http://podcast.prsa.org/pr/prsa/secdef-prsa.aspx?c=10620&amp;&amp;link_file_rss=88633</link><guid>http://podcast.prsa.org/pr/prsa/secdef-prsa.aspx?c=10620&amp;</guid><description><![CDATA[Caring for wounded warriors with vice president communications Northrop Grumman Information Systems and former acting assistant Secretary of Defense for public affairs Robert Hastings, who presentes a case study about Wounded Warrior Care: Practical Applications in Strategic Communications.
About the Podcaster:  Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications specialist, the creator of the top-rated New Media and Social Media Boot Camp, attended by public relations and marketing executives monthly from the private, public and nonprofit sectors. In addition to advising clients on social media strategy and providing social media training, Schwartzman offers a portfolio of social media seminars to accelerate the acquisition of social media communication skills.  
On the Record…Online is the Official PR Podcast of the 2009 PRSA International Conference.  Subscribe via RSS or follow us on Twitter @ontherecord and get them as soon as they’re released. <img src="http://podcast.prsa.org/rss.ashx?id=413747" height="1" width="1" />]]></description><pubDate>Fri, 18 Dec 2009 23:36:26 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/OTRO-Bob-Hastings.mp3?enclos_rss=88633" length="22287949" type="audio/mpeg" /></item><item><title>OTRO-Gerald-Ostlund</title><link>http://podcast.prsa.org/pr/prsa/army-prsa.aspx?c=10620&amp;&amp;link_file_rss=88632</link><guid>http://podcast.prsa.org/pr/prsa/army-prsa.aspx?c=10620&amp;</guid><description><![CDATA[Gerald Ostlund, U.S. Army Reserve Social Media Chief Lt. Colonel talks about using social media to empower service members as unofficial spokespersons, using of social media at the Fort Hood shootings and what we can do to show support the U.S. Armed Forces.

About the Podcaster:  Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications specialist, the creator of the top-rated New Media and Social Media Boot Camp, attended by public relations and marketing executives monthly from the private, public and nonprofit sectors. In addition to advising clients on social media strategy and providing social media training, Schwartzman offers a portfolio of social media seminars to accelerate the acquisition of social media communication skills.  
On the Record…Online is the Official PR Podcast of the 2009 PRSA International Conference.  Subscribe via RSS or follow us on Twitter @ontherecord and get them as soon as they’re released.
 <img src="http://podcast.prsa.org/rss.ashx?id=413752" height="1" width="1" />]]></description><pubDate>Fri, 18 Dec 2009 23:34:05 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/OTRO-Gerald-Ostlund.mp3?enclos_rss=88632" length="33365967" type="audio/mpeg" /></item><item><title>Mexico Panel Podcast - San Diego</title><link>http://podcast.prsa.org/pr/prsa/international-conference-workshop--mexico-and-the-united-states--public-relations-realities--pitfalls-and-opportunities.aspx?c=17108&amp;&amp;link_file_rss=88373</link><guid>http://podcast.prsa.org/pr/prsa/international-conference-workshop--mexico-and-the-united-states--public-relations-realities--pitfalls-and-opportunities.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=410509" height="1" width="1" />]]></description><pubDate>Thu, 17 Dec 2009 16:43:34 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Mexico_Panel_Podcast_-_San_Diego.mp3?enclos_rss=88373" length="73316207" type="audio/mpeg" /></item><item><title>Copenhagen Podcast 12-10-09</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=10596&amp;id=2348&amp;link_file_rss=88354</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=10596&amp;id=2348</guid><description><![CDATA[PRSA International Copenhagen Event Podcast <img src="http://podcast.prsa.org/rss.ashx?id=407366" height="1" width="1" />]]></description><pubDate>Wed, 16 Dec 2009 18:50:45 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Copenhagen_Podcast_12-10-09.mp3?enclos_rss=88354" length="71369907" type="audio/mpeg" /></item><item><title>PRSA09LauraSturaitis</title><link>http://podcast.prsa.org/pr/prsa/laurasturaitis-2009Conference.aspx?c=17108&amp;&amp;link_file_rss=88142</link><guid>http://podcast.prsa.org/pr/prsa/laurasturaitis-2009Conference.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=401069" height="1" width="1" />]]></description><pubDate>Thu, 10 Dec 2009 19:55:16 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA09LauraSturaitis.mp3?enclos_rss=88142" length="16691286" type="audio/mpeg" /></item><item><title>PRSA09KyeStrance</title><link>http://podcast.prsa.org/pr/prsa/kyestrance--vocus--2009Conference.aspx?c=17108&amp;&amp;link_file_rss=88141</link><guid>http://podcast.prsa.org/pr/prsa/kyestrance--vocus--2009Conference.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=401068" height="1" width="1" />]]></description><pubDate>Thu, 10 Dec 2009 19:52:22 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA09KyeStrance.mp3?enclos_rss=88141" length="8738568" type="audio/mpeg" /></item><item><title>PRSA09JonathanSlater</title><link>http://podcast.prsa.org/pr/prsa/jonathanslater--2009Conference.aspx?c=17108&amp;&amp;link_file_rss=88140</link><guid>http://podcast.prsa.org/pr/prsa/jonathanslater--2009Conference.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=401064" height="1" width="1" />]]></description><pubDate>Thu, 10 Dec 2009 19:50:35 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA09JonathanSlater.mp3?enclos_rss=88140" length="4212697" type="audio/mpeg" /></item><item><title>PRSA09RitaTateel</title><link>http://podcast.prsa.org/pr/prsa/ritatateel-2009Conference.aspx?c=17108&amp;&amp;link_file_rss=88139</link><guid>http://podcast.prsa.org/pr/prsa/ritatateel-2009Conference.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=401065" height="1" width="1" />]]></description><pubDate>Thu, 10 Dec 2009 19:45:19 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA09RitaTateel.mp3?enclos_rss=88139" length="14296380" type="audio/mpeg" /></item><item><title>PRSA09EricHill</title><link>http://podcast.prsa.org/pr/prsa/erichill-mymediainfo-2009Conference.aspx?c=17108&amp;&amp;link_file_rss=88137</link><guid>http://podcast.prsa.org/pr/prsa/erichill-mymediainfo-2009Conference.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=401070" height="1" width="1" />]]></description><pubDate>Thu, 10 Dec 2009 19:37:00 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA09EricHill.mp3?enclos_rss=88137" length="8552994" type="audio/mpeg" /></item><item><title>PRSA09DaveChapmanDianeMcIntyre</title><link>http://podcast.prsa.org/pr/prsa/davechapman-dianemcintyre-2009Conference.aspx?c=17108&amp;&amp;link_file_rss=88136</link><guid>http://podcast.prsa.org/pr/prsa/davechapman-dianemcintyre-2009Conference.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=401066" height="1" width="1" />]]></description><pubDate>Thu, 10 Dec 2009 19:35:07 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA09DaveChapmanDianeMcIntyre.mp3?enclos_rss=88136" length="16446780" type="audio/mpeg" /></item><item><title>PRSA09BobGarfieldPostKeynote</title><link>http://podcast.prsa.org/pr/prsa/bobgarfield-2009Conference.aspx?c=17108&amp;&amp;link_file_rss=88135</link><guid>http://podcast.prsa.org/pr/prsa/bobgarfield-2009Conference.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=401063" height="1" width="1" />]]></description><pubDate>Thu, 10 Dec 2009 19:29:56 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA09BobGarfieldPostKeynote.mp3?enclos_rss=88135" length="12910218" type="audio/mpeg" /></item><item><title>PRSA09AlanScott</title><link>http://podcast.prsa.org/pr/prsa/AlanScott-WMR-PRSAConference.aspx?c=17108&amp;&amp;link_file_rss=87766</link><guid>http://podcast.prsa.org/pr/prsa/AlanScott-WMR-PRSAConference.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=369609" height="1" width="1" />]]></description><pubDate>Fri, 04 Dec 2009 16:37:52 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA09AlanScott.mp3?enclos_rss=87766" length="15643045" type="audio/mpeg" /></item><item><title>Financial Communications Job Tips</title><link>http://podcast.prsa.org/pr/prsa/marketing-me--new-job-search-techniques-for-today-s-employment-environment.aspx?c=14148&amp;&amp;link_file_rss=87545</link><guid>http://podcast.prsa.org/pr/prsa/marketing-me--new-job-search-techniques-for-today-s-employment-environment.aspx?c=14148&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=366813" height="1" width="1" />]]></description><pubDate>Wed, 02 Dec 2009 19:56:56 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Financial_Communications_Job_Tips.mp3?enclos_rss=87545" length="82267775" type="audio/mpeg" /></item><item><title>PRSA09KarenDalton</title><link>http://podcast.prsa.org/pr/prsa/KarenDalton--WMR--PRSAConference.aspx?c=17108&amp;&amp;link_file_rss=87508</link><guid>http://podcast.prsa.org/pr/prsa/KarenDalton--WMR--PRSAConference.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=366089" height="1" width="1" />]]></description><pubDate>Wed, 02 Dec 2009 17:51:08 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA09KarenDalton.mp3?enclos_rss=87508" length="3151080" type="audio/mpeg" /></item><item><title>PRSA09PRSSAHartford</title><link>http://podcast.prsa.org/pr/prsa/PRSSAHartford-WMR-PRSAConference.aspx?c=17108&amp;&amp;link_file_rss=87503</link><guid>http://podcast.prsa.org/pr/prsa/PRSSAHartford-WMR-PRSAConference.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=366031" height="1" width="1" />]]></description><pubDate>Wed, 02 Dec 2009 17:44:07 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA09PRSSAHartford.mp3?enclos_rss=87503" length="4065157" type="audio/mpeg" /></item><item><title>Todd Buchholz on the Economic Environment</title><link>http://podcast.prsa.org/pr/prsa/ToddBuchholz-WMR-PRSAConference.aspx?c=17108&amp;&amp;link_file_rss=87496</link><guid>http://podcast.prsa.org/pr/prsa/ToddBuchholz-WMR-PRSAConference.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=365854" height="1" width="1" />]]></description><pubDate>Wed, 02 Dec 2009 17:16:55 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Todd_Buchholz_on_the_Economic_Enviro.mp3?enclos_rss=87496" length="7977464" type="audio/mpeg" /></item><item><title>PR and Education Excellence Robert Noltenmeier</title><link>http://podcast.prsa.org/pr/prsa/robertnoltenmeier--WMR--PRSAConference.aspx?c=17108&amp;&amp;link_file_rss=87493</link><guid>http://podcast.prsa.org/pr/prsa/robertnoltenmeier--WMR--PRSAConference.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=365771" height="1" width="1" />]]></description><pubDate>Wed, 02 Dec 2009 16:17:15 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PR_and_Education_Excellence.mp3?enclos_rss=87493" length="13392512" type="audio/mpeg" /></item><item><title>Global Technology and Education with Farnaz Khadem</title><link>http://podcast.prsa.org/pr/prsa/farnazkhadem--WMR--PRSAConference.aspx?c=17108&amp;&amp;link_file_rss=87492</link><guid>http://podcast.prsa.org/pr/prsa/farnazkhadem--WMR--PRSAConference.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=365759" height="1" width="1" />]]></description><pubDate>Wed, 02 Dec 2009 16:10:12 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Global_Technology_and_Education_with_Farnaz_Khadem.mp3?enclos_rss=87492" length="3760674" type="audio/mpeg" /></item><item><title>Integrating Social Media Johna Burke</title><link>http://podcast.prsa.org/pr/prsa/johnaburke--wmr--2009conference.aspx?c=17108&amp;&amp;link_file_rss=87487</link><guid>http://podcast.prsa.org/pr/prsa/johnaburke--wmr--2009conference.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=365751" height="1" width="1" />]]></description><pubDate>Wed, 02 Dec 2009 16:03:04 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Integrating_Social_Media.mp3?enclos_rss=87487" length="3057876" type="audio/mpeg" /></item><item><title>PRSA 2009 International Conference Ralph Davila</title><link>http://podcast.prsa.org/pr/prsa/award-winning-public-relations-professional-and-blogger-ralph-davila-discusses-his-experience-at-the-prsa-2009-international-conference.aspx?c=17108&amp;&amp;link_file_rss=87473</link><guid>http://podcast.prsa.org/pr/prsa/award-winning-public-relations-professional-and-blogger-ralph-davila-discusses-his-experience-at-the-prsa-2009-international-conference.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=365735" height="1" width="1" />]]></description><pubDate>Wed, 02 Dec 2009 15:54:34 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA_2009_International_Conference_T.mp3?enclos_rss=87473" length="4142480" type="audio/mpeg" /></item><item><title>Bob Garfield PRSA 2009 Keynote</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=17108&amp;id=2307&amp;link_file_rss=87444</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=17108&amp;id=2307</guid><description><![CDATA[PRSA 2009 Conference Keynote Address <img src="http://podcast.prsa.org/rss.ashx?id=363083" height="1" width="1" />]]></description><pubDate>Tue, 01 Dec 2009 19:12:05 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Bob_Garfield_PRSA_2009_Keynote.mp3?enclos_rss=87444" length="43436235" type="audio/mpeg" /></item><item><title>Arianna Huffington and Wendell Potte 1</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=17108&amp;id=2304&amp;link_file_rss=87430</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=17108&amp;id=2304</guid><description><![CDATA[PRSA Conference Keynote <img src="http://podcast.prsa.org/rss.ashx?id=363049" height="1" width="1" />]]></description><pubDate>Tue, 01 Dec 2009 18:35:12 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Arianna_Huffington_and_Wendell_Potte_1.mp3?enclos_rss=87430" length="55596737" type="audio/mpeg" /></item><item><title>PRSA09KyungHan</title><link>http://podcast.prsa.org/pr/prsa/KyungHan--EmPowerResearch--PRSAConference.aspx?c=17108&amp;&amp;link_file_rss=87181</link><guid>http://podcast.prsa.org/pr/prsa/KyungHan--EmPowerResearch--PRSAConference.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=355508" height="1" width="1" />]]></description><pubDate>Wed, 25 Nov 2009 17:05:43 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA09KyungHan.mp3?enclos_rss=87181" length="14160334" type="audio/mpeg" /></item><item><title>PRSA09JenniferNancePeterJakel</title><link>http://podcast.prsa.org/pr/prsa/firsttimeattendees--PRSAConference.aspx?c=17108&amp;&amp;link_file_rss=87164</link><guid>http://podcast.prsa.org/pr/prsa/firsttimeattendees--PRSAConference.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=355507" height="1" width="1" />]]></description><pubDate>Wed, 25 Nov 2009 16:21:56 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA09JenniferNancePeterJakel.mp3?enclos_rss=87164" length="2927054" type="audio/mpeg" /></item><item><title>PRSA09JayneODonnell</title><link>http://podcast.prsa.org/pr/prsa/usa-today-reporter-and-author-jayne-o-donnell-discusses-the-corporate-responsibility-panel-at-the-prsa-2009-international-conference.aspx?c=17108&amp;&amp;link_file_rss=87157</link><guid>http://podcast.prsa.org/pr/prsa/usa-today-reporter-and-author-jayne-o-donnell-discusses-the-corporate-responsibility-panel-at-the-prsa-2009-international-conference.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=355506" height="1" width="1" />]]></description><pubDate>Wed, 25 Nov 2009 16:15:05 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA09JayneODonnell.mp3?enclos_rss=87157" length="7848524" type="audio/mpeg" /></item><item><title>PRSA09EricaHolloway</title><link>http://podcast.prsa.org/pr/prsa/EricaHollway--2009Conference.aspx?c=17108&amp;&amp;link_file_rss=87147</link><guid>http://podcast.prsa.org/pr/prsa/EricaHollway--2009Conference.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=355505" height="1" width="1" />]]></description><pubDate>Wed, 25 Nov 2009 16:04:13 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA09EricaHolloway.mp3?enclos_rss=87147" length="3293187" type="audio/mpeg" /></item><item><title>PRSA09WendellPotterPostKeynote</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=17108&amp;id=2293&amp;link_file_rss=87135</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=17108&amp;id=2293</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=355504" height="1" width="1" />]]></description><pubDate>Wed, 25 Nov 2009 14:18:20 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA09WendellPotterPostKeynote.mp3?enclos_rss=87135" length="9928498" type="audio/mpeg" /></item><item><title>Michael Morley Presentation</title><link>http://podcast.prsa.org/pr/prsa/2009_Atlas_Award_Winner.aspx?c=17108&amp;&amp;link_file_rss=86862</link><guid>http://podcast.prsa.org/pr/prsa/2009_Atlas_Award_Winner.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=355484" height="1" width="1" />]]></description><pubDate>Tue, 24 Nov 2009 16:58:41 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Michael_Morley_Presentation.mp3?enclos_rss=86862" length="36548399" type="audio/mpeg" /></item><item><title>PRSA09HuffingtonPotterPostKeynotePresser</title><link>http://podcast.prsa.org/pr/prsa/ariannahuffington--wendellpotter--prsa2009Conference.aspx?c=17108&amp;&amp;link_file_rss=86063</link><guid>http://podcast.prsa.org/pr/prsa/ariannahuffington--wendellpotter--prsa2009Conference.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=355283" height="1" width="1" />]]></description><pubDate>Wed, 18 Nov 2009 17:15:14 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA09HuffingtonPotterPostKeynotePresser.mp3?enclos_rss=86063" length="25260422" type="audio/mpeg" /></item><item><title>PRSA09JohnPaluszek</title><link>http://podcast.prsa.org/pr/prsa/johnpaluszek--theglobalalliance--prsa2009Conference.aspx?c=17108&amp;&amp;link_file_rss=86061</link><guid>http://podcast.prsa.org/pr/prsa/johnpaluszek--theglobalalliance--prsa2009Conference.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=355282" height="1" width="1" />]]></description><pubDate>Wed, 18 Nov 2009 16:59:29 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA09JohnPaluszek.mp3?enclos_rss=86061" length="9297170" type="audio/mpeg" /></item><item><title>PRSA09JasonKintzler</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=17108&amp;id=2276&amp;link_file_rss=86060</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=17108&amp;id=2276</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=355280" height="1" width="1" />]]></description><pubDate>Wed, 18 Nov 2009 16:52:24 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA09JasonKintzler.mp3?enclos_rss=86060" length="7497856" type="audio/mpeg" /></item><item><title>PRSA09BrookDewalt</title><link>http://podcast.prsa.org/pr/prsa/brook-dewalt--apr--prsa2009Conference.aspx?c=17108&amp;&amp;link_file_rss=86059</link><guid>http://podcast.prsa.org/pr/prsa/brook-dewalt--apr--prsa2009Conference.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=355278" height="1" width="1" />]]></description><pubDate>Wed, 18 Nov 2009 16:43:22 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA09BrookDewalt.mp3?enclos_rss=86059" length="18330731" type="audio/mpeg" /></item><item><title>PRSA09DavidRockland</title><link>http://podcast.prsa.org/pr/prsa/david-rockland--apr--acaseforpublicrelations--prsa2009Conference.aspx?c=17108&amp;&amp;link_file_rss=86057</link><guid>http://podcast.prsa.org/pr/prsa/david-rockland--apr--acaseforpublicrelations--prsa2009Conference.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=355276" height="1" width="1" />]]></description><pubDate>Wed, 18 Nov 2009 16:22:25 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA09DavidRockland.mp3?enclos_rss=86057" length="18971463" type="audio/mpeg" /></item><item><title>WMR 2009 Conference Cherenson Preview</title><link>http://podcast.prsa.org/pr/prsa/2009Conference--MichaelCherenson.aspx?c=17108&amp;&amp;link_file_rss=85181</link><guid>http://podcast.prsa.org/pr/prsa/2009Conference--MichaelCherenson.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=355059" height="1" width="1" />]]></description><pubDate>Mon, 09 Nov 2009 22:13:26 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/CS102809.mp3?enclos_rss=85181" length="39848733" type="audio/mpeg" /></item><item><title>WMR 2009 International Conference 10.21.09</title><link>http://podcast.prsa.org/pr/prsa/PRSA2009Conference--Tateel--Lewton--Seekins--Beaudoin--Bohlmann-ODonnell.aspx?c=17108&amp;&amp;link_file_rss=85175</link><guid>http://podcast.prsa.org/pr/prsa/PRSA2009Conference--Tateel--Lewton--Seekins--Beaudoin--Bohlmann-ODonnell.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=355083" height="1" width="1" />]]></description><pubDate>Mon, 09 Nov 2009 21:56:34 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/CS102109.mp3?enclos_rss=85175" length="57823067" type="audio/mpeg" /></item><item><title>WMR 2009 International Conference 10.14.09</title><link>http://podcast.prsa.org/pr/prsa/2009Conference--Breakenridge--Han--Spero.aspx?c=17108&amp;&amp;link_file_rss=85169</link><guid>http://podcast.prsa.org/pr/prsa/2009Conference--Breakenridge--Han--Spero.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=355057" height="1" width="1" />]]></description><pubDate>Mon, 09 Nov 2009 21:28:09 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/WMR_2009_International_Conference_10.14.09.mp3?enclos_rss=85169" length="38623276" type="audio/mpeg" /></item><item><title>WMR 2009 Conference 10.14.09</title><link>http://podcast.prsa.org/pr/prsa/WMR--CoverStory--Burke--Falkenthal--Gladstone.aspx?c=17108&amp;&amp;link_file_rss=85167</link><guid>http://podcast.prsa.org/pr/prsa/WMR--CoverStory--Burke--Falkenthal--Gladstone.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=355056" height="1" width="1" />]]></description><pubDate>Mon, 09 Nov 2009 21:07:39 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/CS101409.mp3?enclos_rss=85167" length="38623276" type="audio/mpeg" /></item><item><title>WMR 2009 Conference 10.07.09</title><link>http://podcast.prsa.org/pr/prsa/prsa-2009-international-conference-co-chair-marisa-valbona--apr-fellow-prsa--provides-a-breakdown-of-conference-sessions-on--cover-story-.aspx?c=17108&amp;&amp;link_file_rss=85162</link><guid>http://podcast.prsa.org/pr/prsa/prsa-2009-international-conference-co-chair-marisa-valbona--apr-fellow-prsa--provides-a-breakdown-of-conference-sessions-on--cover-story-.aspx?c=17108&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=355053" height="1" width="1" />]]></description><pubDate>Mon, 09 Nov 2009 20:26:48 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/CS100709.mp3?enclos_rss=85162" length="32786894" type="audio/mpeg" /></item><item><title>Corp Comm</title><link>http://podcast.prsa.org/pr/prsa/corporate-communications-brown-bag-with-mike-.aspx?c=14148&amp;&amp;link_file_rss=83435</link><guid>http://podcast.prsa.org/pr/prsa/corporate-communications-brown-bag-with-mike-.aspx?c=14148&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=336426" height="1" width="1" />]]></description><pubDate>Wed, 14 Oct 2009 18:40:43 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Corp_Comm.mp3?enclos_rss=83435" length="55562691" type="audio/mpeg" /></item><item><title>"Tought Leaders in International PR" Series Conference Call: Toward a New PR Mindset: Think Local, Act Global</title><link>http://podcast.prsa.org/pr/prsa/-thought-leaders-in-international-pr--series-conference-call--toward-a-new-pr-mindset--think-local--act-global.aspx?c=14148&amp;&amp;link_file_rss=81605</link><guid>http://podcast.prsa.org/pr/prsa/-thought-leaders-in-international-pr--series-conference-call--toward-a-new-pr-mindset--think-local--act-global.aspx?c=14148&amp;</guid><description><![CDATA[In the global marketplace for products and ideas, businesses and client organizations don’t need to compromise local resonance or sacrifice heritage to deliver effective messages and build compelling brands. The key to success for public relations is finding balance between responding to the imperatives that govern global business and communications while effectively representing the identity and culture of a country, region and its people. This engaging discussion of international practice from the perspective of Robert W. Grupp, APR, addresses:

* How new professional responsibilities simultaneously confront PR practitioners operating nationally, regionally and on the world stage.
* How can you position clients correctly in today’s global market yet meet the needs and expectations of local stakeholders.
* How to find the right balance in your international PR mix. <img src="http://podcast.prsa.org/rss.ashx?id=315755" height="1" width="1" />]]></description><pubDate>Fri, 02 Oct 2009 21:15:43 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Int_l_Section--Bob_Grupp_Podcast_9-29-09.mp3?enclos_rss=81605" length="59253720" type="audio/mpeg" /></item><item><title>Truth through Numbers with former White House Economic Policy Advisor Todd Buchholz</title><link>http://podcast.prsa.org/pr/prsa/-on-the-record---online--interviews-prsa-2009-international-conference-keynoter-todd-buchholz.aspx?c=10620&amp;&amp;link_file_rss=81604</link><guid>http://podcast.prsa.org/pr/prsa/-on-the-record---online--interviews-prsa-2009-international-conference-keynoter-todd-buchholz.aspx?c=10620&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=306457" height="1" width="1" />]]></description><pubDate>Fri, 02 Oct 2009 21:01:33 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Truth_through_Numbers_with_former_White_House_Economic_Policy_Advisor_Todd_Buchholz.mp3?enclos_rss=81604" length="3515928" type="audio/mpeg" /></item><item><title>Interview with 2009 PRSA International Keynote Speaker Bob Garfield</title><link>http://podcast.prsa.org/pr/prsa/interview-with-2009-prsa-international-conference-keynote-speaker-bob-garfield.aspx?link_file_rss=81420</link><guid>http://podcast.prsa.org/pr/prsa/interview-with-2009-prsa-international-conference-keynote-speaker-bob-garfield.aspx</guid><description><![CDATA[2009 PRSA International Conference Keynote Speaker Bob Garfield, author of “The Chaos Scenario” and co-host of NPR’s “On the Media” talks about the imminent fate of the mass media business, why the insatiable quest for quarterly profits spells death for the old media guard and what the collision of our TV sound bite culture and the Net means for so many Americans who are chronically disengaged from credible sources of news and information.

On the Record…Online returns as the Official PR Podcast of the 2009 PRSA International Conference, which will be in San Diego, Oct. 7-10, 2009.  We’ll be talking to other conference keynoters in the weeks leading up to the event, and interviewing many of the presenters and panelists on site in San Diego as well.  You can register to attend here.

3:12 – Bob Garfield on what he’ll discuss (*explicative*) at the 2009 PRSA International Conference.

3:34 – How the web empowers those of us formerly known as the customer, the electorate or the congregation to make life miserable for organizations.

4:39 – Why the digital revolution, which allow us to aggregate the energies and combined passions of the entire world, means utter catastrophe for the media and marketing industries.

6:02 -- The imminent fate of the fabled symbiosis between advertising and media as a result of the digital revolution.  

7:02 – Why the public financial ownership model, which demands increased quarterly net profits, promotes status quo by restricting the mainstream media business from experimenting with new media and social media channels that could have long term benefits at the expense of short term gains.

10:03 – Stakeholder relations as the future of marketing and advertising online.

13:40 – The dangers of living in a US without a vibrant mainstream news media complex serving as a proverbial fourth estate, offering another set of checks and balances against the executive, legislative and judicial branches.

14:34 – The difference between the psychology of the crowd and the aggregated wisdom of the crowd.

16:35 – Cable news puts sensationalism before journalism by serving up a continuous feed of lies, half-truths and demagoguery that corresponds with the world view of its target audience, but the Internet hosts an endless number of points of views, so there will always be a greater number of moderate, rational thinkers on the web then in the polarized world of cable news, says Garfield.

20:01 – Whether or not trusted journalism brands will ever enjoy their day on the sun again.

21:17 – How and why unchecked power, as demonstrated by the careers of Kevin Costner and Eddie Murphy, rarely results in quality products.

21:55 – The severity of the digital revolution will not allow old media to adapt to the new media landscape.  Garfield says this shift is on the scale of the industrial revolution, collapsing entire business models.  Shel Holtz take note. 

22:31 – Why the advertising industry cannot and will not adapt to the digital revolution.

24:39 –Transferring one’s knowledge of mass media to the business of new media engagement and what the convergence of the sound bite and the internet means for a large number of American who are chronically disengaged from accurate, balanced news and information.

26:38 – Some journalism brands will survive, but while the imminent “Chaos Scenario” that Garfield predicts is underway, many purveyors of mainstream news media will disappear. He shares what the media and democracy landscape might look like in 20 years.

28:04 – The impact of the rise of social media on television spot advertising, Madison Avenue’s mad dash to reinvent itself in the digital world and why online display advertising is so ineffective.

29:54 – Garfield’s investment advice to shareholders of Interpublic Group [NYSE: IPG] and Omnicom [NYSE:OMC].

Eric Schwartzman (@ericschwartzman) is a new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support.  Schwartzman is also the founder of online newsroom software as a service provider iPressroom. <img src="http://podcast.prsa.org/rss.ashx?id=300633" height="1" width="1" />]]></description><pubDate>Wed, 30 Sep 2009 03:33:51 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Interview_with_2009_PRSA_International_Keynote_Speaker_Bob_Garfield.mp3?enclos_rss=81420" length="30710695" type="audio/mpeg" /></item><item><title>The Spartan Podcast092409</title><link>http://podcast.prsa.org/pr/prsa/michael-cherenson-russ-white-spartan-podcast.aspx?link_file_rss=81245</link><guid>http://podcast.prsa.org/pr/prsa/michael-cherenson-russ-white-spartan-podcast.aspx</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=297236" height="1" width="1" />]]></description><pubDate>Mon, 28 Sep 2009 15:50:28 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/The_Spartan_Podcast092409.mp3?enclos_rss=81245" length="6306505" type="audio/mpeg" /></item><item><title>New Professionals</title><link>http://podcast.prsa.org/pr/prsa/making-the-big-move--deciding-if-relocation-is-right-for-your-career.aspx?c=14148&amp;&amp;link_file_rss=80476</link><guid>http://podcast.prsa.org/pr/prsa/making-the-big-move--deciding-if-relocation-is-right-for-your-career.aspx?c=14148&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=281023" height="1" width="1" />]]></description><pubDate>Tue, 22 Sep 2009 16:08:20 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/New_Pros_Job_Edited.mp3?enclos_rss=80476" length="57956343" type="audio/mpeg" /></item><item><title>Issues Management Nancy Final</title><link>http://podcast.prsa.org/pr/prsa/public-affairs-and-government-issues-management.aspx?c=14148&amp;&amp;link_file_rss=79600</link><guid>http://podcast.prsa.org/pr/prsa/public-affairs-and-government-issues-management.aspx?c=14148&amp;</guid><description><![CDATA[Stephanie McFarland, APR, Chair of the PAG Section, talks with Nancy Pattarini, CEO of Paige Communications Group, Inc. on issues management. Pattarini holds undergraduate degrees in advertising and public relations, and an M.S. in Communications Management from Syracuse University. She specializes in issues management and crisis communications, and has provided consulting services in the areas of economic development, community relations, and a variety of organizational issues including mission and vision development, employee communications, and managing legal and public policy communications. Nancy Pattarini, issues management expert and long-time public relations professional, shares with us her preferred authors and experts on effective issues management. <img src="http://podcast.prsa.org/rss.ashx?id=251472" height="1" width="1" />]]></description><pubDate>Fri, 11 Sep 2009 13:59:56 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Issues_Management_Nancy_Final.mp3?enclos_rss=79600" length="1046528" type="audio/mpeg" /></item><item><title>Utilizing Entertainment Media to Promote Brand Awareness</title><link>http://podcast.prsa.org/pr/prsa/utilizing-entertainment-media-to-promote-brand-awareness.aspx?c=14148&amp;&amp;link_file_rss=76612</link><guid>http://podcast.prsa.org/pr/prsa/utilizing-entertainment-media-to-promote-brand-awareness.aspx?c=14148&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=201729" height="1" width="1" />]]></description><pubDate>Tue, 11 Aug 2009 19:00:31 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA_LA_Panel.mp3?enclos_rss=76612" length="39042022" type="audio/mpeg" /></item><item><title>Corporate Social Responsibility and Diversity</title><link>http://podcast.prsa.org/pr/prsa/corporate-social-responsibility-and-diversity.aspx?link_file_rss=75076</link><guid>http://podcast.prsa.org/pr/prsa/corporate-social-responsibility-and-diversity.aspx</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=170976" height="1" width="1" />]]></description><pubDate>Thu, 23 Jul 2009 13:29:09 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Corporate_Social_Responsibility_and_Diversity.mp3?enclos_rss=75076" length="28523711" type="audio/mpeg" /></item><item><title>Intl Paluszek podcast</title><link>http://podcast.prsa.org/pr/prsa/thought-leaders-in-international-pr-series-1.aspx?c=14148&amp;&amp;link_file_rss=73865</link><guid>http://podcast.prsa.org/pr/prsa/thought-leaders-in-international-pr-series-1.aspx?c=14148&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=156795" height="1" width="1" />]]></description><pubDate>Thu, 09 Jul 2009 18:23:36 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Intl_Paluszek_podcast.mp3?enclos_rss=73865" length="45239040" type="audio/mpeg" /></item><item><title>Inside 2009 PRSA SA</title><link>http://podcast.prsa.org/pr/prsa/Silver-Anvil-Wrap-Up.aspx?c=14218&amp;&amp;link_file_rss=72903</link><guid>http://podcast.prsa.org/pr/prsa/Silver-Anvil-Wrap-Up.aspx?c=14218&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=155305" height="1" width="1" />]]></description><pubDate>Wed, 24 Jun 2009 21:04:01 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Inside_2009_PRSA_SA.mp3?enclos_rss=72903" length="32711662" type="audio/mpeg" /></item><item><title>CSR Brown Bag</title><link>http://podcast.prsa.org/pr/prsa/corporate-social-responsibility-brown-bag-with-career-coach--bob-gordon.aspx?c=14148&amp;&amp;link_file_rss=72779</link><guid>http://podcast.prsa.org/pr/prsa/corporate-social-responsibility-brown-bag-with-career-coach--bob-gordon.aspx?c=14148&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=155257" height="1" width="1" />]]></description><pubDate>Mon, 22 Jun 2009 18:54:15 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/CSR_FINAL.mp3?enclos_rss=72779" length="54440052" type="audio/mpeg" /></item><item><title>CASCStephensKeynote060109</title><link>http://podcast.prsa.org/pr/prsa/geeks-unite--how-geek-squad-used-reputation-to-build-a-strong-brand.aspx?c=14148&amp;&amp;link_file_rss=72769</link><guid>http://podcast.prsa.org/pr/prsa/geeks-unite--how-geek-squad-used-reputation-to-build-a-strong-brand.aspx?c=14148&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=155254" height="1" width="1" />]]></description><pubDate>Mon, 22 Jun 2009 15:03:23 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/CASCStephensKeynote060109.mp3?enclos_rss=72769" length="61960833" type="audio/mpeg" /></item><item><title>Career Strategies for the Savvy Health Care PR Pro</title><link>http://podcast.prsa.org/pr/prsa/career-strategies-for-the-savvy-health-care-pr-pro-.aspx?c=14148&amp;&amp;link_file_rss=72641</link><guid>http://podcast.prsa.org/pr/prsa/career-strategies-for-the-savvy-health-care-pr-pro-.aspx?c=14148&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=155213" height="1" width="1" />]]></description><pubDate>Thu, 18 Jun 2009 17:44:50 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/HA_4-28_FINAL.mp3?enclos_rss=72641" length="45076513" type="audio/mpeg" /></item><item><title>PRSA Best of Silver Anvil</title><link>http://podcast.prsa.org/pr/prsa/northern-illinois-university-wins-best-of-prsa-silver-anvil-2009.aspx?c=14218&amp;&amp;link_file_rss=72630</link><guid>http://podcast.prsa.org/pr/prsa/northern-illinois-university-wins-best-of-prsa-silver-anvil-2009.aspx?c=14218&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=155209" height="1" width="1" />]]></description><pubDate>Thu, 18 Jun 2009 13:13:55 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA_Best_of_Silver_Anvil.mp3?enclos_rss=72630" length="31773761" type="audio/mpeg" /></item><item><title>Managing Age Diversity</title><link>http://podcast.prsa.org/pr/prsa/managing-age-diversity-in-the-workplace-.aspx?c=14803&amp;&amp;link_file_rss=72574</link><guid>http://podcast.prsa.org/pr/prsa/managing-age-diversity-in-the-workplace-.aspx?c=14803&amp;</guid><description><![CDATA[Demographic changes, the economic environment and better health outcomes have caused more older workers than ever before to remain in the workplace past the age of retirement.  In this episode, “PRSA Diversity Today” explores how this dynamic affects workplace interactions and how employers can make sure to appreciate how age diversity can contribute to a more effective workplace. <img src="http://podcast.prsa.org/rss.ashx?id=155172" height="1" width="1" />]]></description><pubDate>Wed, 17 Jun 2009 14:35:44 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Managing_Age_Diversity.mp3?enclos_rss=72574" length="28723077" type="audio/mpeg" /></item><item><title>PAG 5-6-09 FINAL</title><link>http://podcast.prsa.org/pr/prsa/prsa-public-affairs-and-government-case%20study.aspx?c=14148&amp;&amp;link_file_rss=72433</link><guid>http://podcast.prsa.org/pr/prsa/prsa-public-affairs-and-government-case%20study.aspx?c=14148&amp;</guid><description><![CDATA[The PRSA Public Affairs and Government Section hosted its first free "brown bag call" on Wednesday, May 6. The call features a public affairs case-study presentation, followed by a question-and-answer session from the live attendees. 

The live call was be moderated and presented by Stephanie McFarland, APR, Chair of the Public Affairs and Government Section.  <img src="http://podcast.prsa.org/rss.ashx?id=154982" height="1" width="1" />]]></description><pubDate>Mon, 15 Jun 2009 20:45:23 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PAG_5-6-09_FINAL.mp3?enclos_rss=72433" length="42940741" type="audio/mpeg" /></item><item><title>PRSA Silver Anvil Preview</title><link>http://podcast.prsa.org/pr/prsa/2009--PRSA--Silver--Anvil--Awards--Preview.aspx?link_file_rss=72018</link><guid>http://podcast.prsa.org/pr/prsa/2009--PRSA--Silver--Anvil--Awards--Preview.aspx</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=154183" height="1" width="1" />]]></description><pubDate>Mon, 08 Jun 2009 16:30:26 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA_Silver_Anvil_Preview.mp3?enclos_rss=72018" length="34338777" type="audio/mpeg" /></item><item><title>PRSAD09ManagingDigitalAgeCommunicator</title><link>http://podcast.prsa.org/pr/prsa/the--digital--age--communicator.aspx?c=14107&amp;&amp;link_file_rss=71889</link><guid>http://podcast.prsa.org/pr/prsa/the--digital--age--communicator.aspx?c=14107&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=153933" height="1" width="1" />]]></description><pubDate>Wed, 03 Jun 2009 16:35:46 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSAD09ManagingDigitalAgeCommunicator.mp3?enclos_rss=71889" length="3328713" type="audio/mpeg" /></item><item><title>PRSADigitalImpact09ConnectingWithTwitter</title><link>http://podcast.prsa.org/pr/prsa/tweet-your-way-to-success.aspx?link_file_rss=71888</link><guid>http://podcast.prsa.org/pr/prsa/tweet-your-way-to-success.aspx</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=153932" height="1" width="1" />]]></description><pubDate>Wed, 03 Jun 2009 16:30:33 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSAD09ConnectingWithTwitter.mp3?enclos_rss=71888" length="7095779" type="audio/mpeg" /></item><item><title>PRSADigitalImpact09Softscribe</title><link>http://podcast.prsa.org/pr/prsa/Softscribe--green--pr.aspx?c=14107&amp;&amp;link_file_rss=71886</link><guid>http://podcast.prsa.org/pr/prsa/Softscribe--green--pr.aspx?c=14107&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=153931" height="1" width="1" />]]></description><pubDate>Wed, 03 Jun 2009 16:22:23 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSAD09Softscribe.mp3?enclos_rss=71886" length="3441144" type="audio/mpeg" /></item><item><title>PRSAD09WorkingSocialMedia</title><link>http://podcast.prsa.org/pr/prsa/social-media-public-relations.aspx?c=14107&amp;&amp;link_file_rss=71885</link><guid>http://podcast.prsa.org/pr/prsa/social-media-public-relations.aspx?c=14107&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=153928" height="1" width="1" />]]></description><pubDate>Wed, 03 Jun 2009 16:12:11 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSAD09WorkingSocialMedia.mp3?enclos_rss=71885" length="5156867" type="audio/mpeg" /></item><item><title>Paul Vogelzang</title><link>http://podcast.prsa.org/pr/prsa/2009-health-academy-conference.aspx?c=14148&amp;&amp;link_file_rss=71624</link><guid>http://podcast.prsa.org/pr/prsa/2009-health-academy-conference.aspx?c=14148&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=153212" height="1" width="1" />]]></description><pubDate>Thu, 28 May 2009 20:34:12 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Paul_Vogelzang.mp3?enclos_rss=71624" length="56131545" type="audio/mpeg" /></item><item><title>Innovative Use Of Social Media In Health Care</title><link>http://podcast.prsa.org/pr/prsa/2009-health-academy-conference--innovative-use-of-social-media-in-health-care--from-facebook-to-carepages.aspx?c=14148&amp;&amp;link_file_rss=71618</link><guid>http://podcast.prsa.org/pr/prsa/2009-health-academy-conference--innovative-use-of-social-media-in-health-care--from-facebook-to-carepages.aspx?c=14148&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=153198" height="1" width="1" />]]></description><pubDate>Thu, 28 May 2009 17:59:09 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Innovative_Use_Of_Social_Media_In_Health_Care.mp3?enclos_rss=71618" length="49170435" type="audio/mpeg" /></item><item><title>Josh Bernoff</title><link>http://podcast.prsa.org/pr/prsa/2009%20Health%20Academy%20Conference_Are%20You%20Ready%20for%20the%20Groundswell.aspx?c=14148&amp;&amp;link_file_rss=71617</link><guid>http://podcast.prsa.org/pr/prsa/2009%20Health%20Academy%20Conference_Are%20You%20Ready%20for%20the%20Groundswell.aspx?c=14148&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=153197" height="1" width="1" />]]></description><pubDate>Thu, 28 May 2009 17:42:19 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Josh_Bernoff.mp3?enclos_rss=71617" length="62973119" type="audio/mpeg" /></item><item><title>A Dog for Obama</title><link>http://podcast.prsa.org/pr/prsa/A-Dog-For-Obama-Share-A-Bike.aspx?c=14218&amp;&amp;link_file_rss=71611</link><guid>http://podcast.prsa.org/pr/prsa/A-Dog-For-Obama-Share-A-Bike.aspx?c=14218&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=153171" height="1" width="1" />]]></description><pubDate>Thu, 28 May 2009 15:15:50 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/A_Dog_for_Obama.mp3?enclos_rss=71611" length="47280883" type="audio/mpeg" /></item><item><title>Volunteering with PRSA</title><link>http://podcast.prsa.org/pr/prsa/Volunteering-With-PRSA.aspx?c=14107&amp;&amp;link_file_rss=71575</link><guid>http://podcast.prsa.org/pr/prsa/Volunteering-With-PRSA.aspx?c=14107&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=153123" height="1" width="1" />]]></description><pubDate>Wed, 27 May 2009 18:59:11 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Volunteering_with_PRSA.mp3?enclos_rss=71575" length="5769177" type="audio/mpeg" /></item><item><title>Social Media Communities and User-Generated Content</title><link>http://podcast.prsa.org/pr/prsa/User-Generated-Content.aspx?c=14107&amp;&amp;link_file_rss=71574</link><guid>http://podcast.prsa.org/pr/prsa/User-Generated-Content.aspx?c=14107&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=153121" height="1" width="1" />]]></description><pubDate>Wed, 27 May 2009 18:50:43 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Social_Media_Communities_and_User-Generated_Content.mp3?enclos_rss=71574" length="7848942" type="audio/mpeg" /></item><item><title>Measurement and Community</title><link>http://podcast.prsa.org/pr/prsa/Measurement-and-Community.aspx?c=14107&amp;&amp;link_file_rss=71571</link><guid>http://podcast.prsa.org/pr/prsa/Measurement-and-Community.aspx?c=14107&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=153120" height="1" width="1" />]]></description><pubDate>Wed, 27 May 2009 18:27:49 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Measurement_and_Community.mp3?enclos_rss=71571" length="3342924" type="audio/mpeg" /></item><item><title>International Section: International PR: Future Trends and Research</title><link>http://podcast.prsa.org/pr/prsa/international_section_future_trends_and_research.aspx?c=14148&amp;&amp;link_file_rss=71519</link><guid>http://podcast.prsa.org/pr/prsa/international_section_future_trends_and_research.aspx?c=14148&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=152813" height="1" width="1" />]]></description><pubDate>Tue, 26 May 2009 15:48:18 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Intl_Ovaitt_Telco_5-20-09_FINAL.mp3?enclos_rss=71519" length="62339928" type="audio/mpeg" /></item><item><title>TagRecords-VirginiaLottery</title><link>http://podcast.prsa.org/pr/prsa/tag-records--and-the--superteacher-program-.aspx?c=14218&amp;&amp;link_file_rss=71210</link><guid>http://podcast.prsa.org/pr/prsa/tag-records--and-the--superteacher-program-.aspx?c=14218&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=152538" height="1" width="1" />]]></description><pubDate>Thu, 21 May 2009 19:25:40 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/TagRecords-VirginiaLottery.mp3?enclos_rss=71210" length="45709356" type="audio/mpeg" /></item><item><title>Social Media Resources</title><link>http://podcast.prsa.org/pr/prsa/Social-Media-Resources.aspx?c=14107&amp;&amp;link_file_rss=71170</link><guid>http://podcast.prsa.org/pr/prsa/Social-Media-Resources.aspx?c=14107&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=152505" height="1" width="1" />]]></description><pubDate>Wed, 20 May 2009 20:13:58 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Social_Media_Resources.mp3?enclos_rss=71170" length="10856994" type="audio/mpeg" /></item><item><title>Economic Development with Social Media</title><link>http://podcast.prsa.org/pr/prsa/Economic-Development-with-Social-Media.aspx?c=14107&amp;&amp;link_file_rss=71169</link><guid>http://podcast.prsa.org/pr/prsa/Economic-Development-with-Social-Media.aspx?c=14107&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=152504" height="1" width="1" />]]></description><pubDate>Wed, 20 May 2009 20:06:47 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Economic_Development_with_Social_Media.mp3?enclos_rss=71169" length="2952550" type="audio/mpeg" /></item><item><title>Building Better Blogger Relations</title><link>http://podcast.prsa.org/pr/prsa/building-better-blogger-relations.aspx?c=14107&amp;&amp;link_file_rss=71168</link><guid>http://podcast.prsa.org/pr/prsa/building-better-blogger-relations.aspx?c=14107&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=152503" height="1" width="1" />]]></description><pubDate>Wed, 20 May 2009 19:57:16 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Building_Better_Blogger_Relations.mp3?enclos_rss=71168" length="6788997" type="audio/mpeg" /></item><item><title>IPA Teleseminar, "News and Trends for Independent Practitioners"</title><link>http://podcast.prsa.org/pr/prsa/IPA_teleseminar_news_and_trends.aspx?c=14148&amp;&amp;link_file_rss=71144</link><guid>http://podcast.prsa.org/pr/prsa/IPA_teleseminar_news_and_trends.aspx?c=14148&amp;</guid><description><![CDATA[On April 29, 2009, the PRSA Independent Practitioners Alliance offered a teleseminar to its members focusing on news and trends for Independent Practitioners. The presentation featurs data from Vince Hazleton, Ph.D., APR, Fellow PRSA, of Radford University in Virginia, and Jay Rayburn, Ph.D., APR, Fellow PRSA, of Florida State University, and the results of their most recent survey of independent public relations practitioners and their business practices <img src="http://podcast.prsa.org/rss.ashx?id=152448" height="1" width="1" />]]></description><pubDate>Wed, 20 May 2009 13:34:41 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/IPA_4-29_Edited_WT.mp3?enclos_rss=71144" length="56166313" type="audio/mpeg" /></item><item><title>Travel &amp; Tourism 09 Conference Editor Blogger Panel</title><link>http://podcast.prsa.org/pr/prsa/travel_and_tourism_editor_blogger_panel.aspx?c=14148&amp;&amp;link_file_rss=71120</link><guid>http://podcast.prsa.org/pr/prsa/travel_and_tourism_editor_blogger_panel.aspx?c=14148&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=152424" height="1" width="1" />]]></description><pubDate>Tue, 19 May 2009 22:09:52 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Beattie_Graff_Mutzabaugh.mp3?enclos_rss=71120" length="75010297" type="audio/mpeg" /></item><item><title>Travel &amp; Tourism 09 Conference David Pavelko</title><link>http://podcast.prsa.org/pr/prsa/travel_and_tourism_2009_conference_david_pavelko.aspx?c=14148&amp;&amp;link_file_rss=71118</link><guid>http://podcast.prsa.org/pr/prsa/travel_and_tourism_2009_conference_david_pavelko.aspx?c=14148&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=152422" height="1" width="1" />]]></description><pubDate>Tue, 19 May 2009 21:59:39 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/David_Pavelko.mp3?enclos_rss=71118" length="31782869" type="audio/mpeg" /></item><item><title>Travel &amp; Tourism 09 Conference Peter Greenberg</title><link>http://podcast.prsa.org/pr/prsa/travel_and_tourism_2009_conference_greenberg.aspx?c=14148&amp;&amp;link_file_rss=71117</link><guid>http://podcast.prsa.org/pr/prsa/travel_and_tourism_2009_conference_greenberg.aspx?c=14148&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=152412" height="1" width="1" />]]></description><pubDate>Tue, 19 May 2009 21:38:40 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Peter_Greenberg.mp3?enclos_rss=71117" length="60597811" type="audio/mpeg" /></item><item><title>Travel &amp; Tourism 09 Conference Peter Shankman</title><link>http://podcast.prsa.org/pr/prsa/travel_and_tourism_peter_shankman.aspx?c=14148&amp;&amp;link_file_rss=71116</link><guid>http://podcast.prsa.org/pr/prsa/travel_and_tourism_peter_shankman.aspx?c=14148&amp;</guid><description><![CDATA[Peter Shankman's Keynote Session at the 2009 Travel & Tourism conference.  <img src="http://podcast.prsa.org/rss.ashx?id=152411" height="1" width="1" />]]></description><pubDate>Tue, 19 May 2009 21:06:08 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Peter_Shankman.mp3?enclos_rss=71116" length="73676172" type="audio/mpeg" /></item><item><title>PRSA Diversity Today Hispanic 05.18.09</title><link>http://podcast.prsa.org/pr/prsa/-prsa-diversity-today-Hispanic-public-affairs.aspx?link_file_rss=71033</link><guid>http://podcast.prsa.org/pr/prsa/-prsa-diversity-today-Hispanic-public-affairs.aspx</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=152170" height="1" width="1" />]]></description><pubDate>Mon, 18 May 2009 18:30:38 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA051809.mp3?enclos_rss=71033" length="47732906" type="audio/mpeg" /></item><item><title>Clean Energy</title><link>http://podcast.prsa.org/pr/prsa/webmasterradiofms-cover-story-sunrisepowerlink--browngoesgreen.aspx?c=14218&amp;&amp;link_file_rss=70906</link><guid>http://podcast.prsa.org/pr/prsa/webmasterradiofms-cover-story-sunrisepowerlink--browngoesgreen.aspx?c=14218&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=152049" height="1" width="1" />]]></description><pubDate>Fri, 15 May 2009 16:35:20 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Clean_Energy.mp3?enclos_rss=70906" length="54268325" type="audio/mpeg" /></item><item><title>PR Strategy in Social Media</title><link>http://podcast.prsa.org/pr/prsa/public-relations-strategy-in-social-media.aspx?c=14107&amp;&amp;link_file_rss=70558</link><guid>http://podcast.prsa.org/pr/prsa/public-relations-strategy-in-social-media.aspx?c=14107&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=151980" height="1" width="1" />]]></description><pubDate>Thu, 14 May 2009 21:49:47 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PR_Strategy_in_Social_Media.mp3?enclos_rss=70558" length="7841418" type="audio/mpeg" /></item><item><title>Genesis of PRSA Digital Impact Confe</title><link>http://podcast.prsa.org/pr/prsa/genesis-of-prsa-digital-impact-conference.aspx?c=14107&amp;&amp;link_file_rss=70557</link><guid>http://podcast.prsa.org/pr/prsa/genesis-of-prsa-digital-impact-conference.aspx?c=14107&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=151979" height="1" width="1" />]]></description><pubDate>Thu, 14 May 2009 21:47:58 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Genesis_of_PRSA_Digital_Impact_Confe.mp3?enclos_rss=70557" length="10052423" type="audio/mpeg" /></item><item><title>Organizing PRSA Digital Impact</title><link>http://podcast.prsa.org/pr/prsa/organizing-the-digital-impact-conference.aspx?c=14107&amp;&amp;link_file_rss=70555</link><guid>http://podcast.prsa.org/pr/prsa/organizing-the-digital-impact-conference.aspx?c=14107&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=151977" height="1" width="1" />]]></description><pubDate>Thu, 14 May 2009 21:45:12 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/Organizing_PRSA_Digital_Impact.mp3?enclos_rss=70555" length="1508501" type="audio/mpeg" /></item><item><title>CS050609</title><link>http://podcast.prsa.org/pr/prsa/WebmasterRadio_Iraqis_ArmYourselfWithCourage.aspx?c=14218&amp;&amp;link_file_rss=69956</link><guid>http://podcast.prsa.org/pr/prsa/WebmasterRadio_Iraqis_ArmYourselfWithCourage.aspx?c=14218&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=151478" height="1" width="1" />]]></description><pubDate>Fri, 08 May 2009 19:11:58 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/CS050609.mp3?enclos_rss=69956" length="55498796" type="audio/mpeg" /></item><item><title>PRSA DC Forum</title><link>http://podcast.prsa.org/pr/prsa/public-affairs-2-0--prsa-discussion-forum-explores-new-media-.aspx?c=14295&amp;&amp;link_file_rss=69561</link><guid>http://podcast.prsa.org/pr/prsa/public-affairs-2-0--prsa-discussion-forum-explores-new-media-.aspx?c=14295&amp;</guid><description><![CDATA[ <img src="http://podcast.prsa.org/rss.ashx?id=149210" height="1" width="1" />]]></description><pubDate>Fri, 01 May 2009 21:13:50 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSANational-4-16-2009FINAL.mp3?enclos_rss=69561" length="73655705" type="audio/mpeg" /></item><item><title>AFLAC</title><link>http://podcast.prsa.org/pr/prsa/webmasterradio-fm-s--cover-story---aflac-bone-marrow.aspx?link_file_rss=69550</link><guid>http://podcast.prsa.org/pr/prsa/webmasterradio-fm-s--cover-story---aflac-bone-marrow.aspx</guid><description><![CDATA[Fleishman-Hilliard’s Paul Dusseault and Aflac’s Laura Kane speak with WebmasterRadio.FM's Brandy Shapiro-Babin about the Aflac Bone Marrow Registration Program, which made them a finalist for a 2009 PRSA Silver Anvil Award. 

Plus, Stephen Chavez, Ketchum’s Director of Hispanic Marketing, discusses their award entry, “100 Years of Mexican Music.” 

 <img src="http://podcast.prsa.org/rss.ashx?id=149160" height="1" width="1" />]]></description><pubDate>Fri, 01 May 2009 18:46:59 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/AFLAC.mp3?enclos_rss=69550" length="41734565" type="audio/mpeg" /></item><item><title>WebmasterRadio.FM Silver Anvil Series-New Zealand</title><link>http://podcast.prsa.org/pr/prsa/webmasterradio-fm-anvil-finalist-air-new-zealand.aspx?c=14218&amp;&amp;link_file_rss=68944</link><guid>http://podcast.prsa.org/pr/prsa/webmasterradio-fm-anvil-finalist-air-new-zealand.aspx?c=14218&amp;</guid><description><![CDATA[Learn about Air New Zealand’s new flight offering for the GLBT community, The Pink Flight, and how comedian Kathy Griffin was brought on to celebrate the inaugural flight. 

WebmasterRadio.FM's Brandy Shapiro-Babin speaks to CRT-Tanaka’s Marcy Walsh and Air New Zealand’s Sarah Miller Reeves about their PRSA Silver Anvil Award Finalist entry. <img src="http://podcast.prsa.org/rss.ashx?id=146628" height="1" width="1" />]]></description><pubDate>Fri, 24 Apr 2009 20:37:45 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/New_Zealand.mp3?enclos_rss=68944" length="48823988" type="audio/mpeg" /></item><item><title>Is Obama Changing Public Opinion in the Middle East?</title><link>http://podcast.prsa.org/pr/prsa/global_issues_forum_episode1.aspx?c=14148&amp;&amp;link_file_rss=68363</link><guid>http://podcast.prsa.org/pr/prsa/global_issues_forum_episode1.aspx?c=14148&amp;</guid><description><![CDATA[An exclusive luncheon discussion with international pollster John Zogby and Egypt's foremost PR agency head Loula Zaklama

Moderator: Jim Holtje <img src="http://podcast.prsa.org/rss.ashx?id=144173" height="1" width="1" />]]></description><pubDate>Mon, 20 Apr 2009 20:27:38 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/International_Section_-_Podcast_1.mp3?enclos_rss=68363" length="21026328" type="audio/mpeg" /></item><item><title>PRSA Digital Impact Conference Preview Podcast #4: Korn/Ferry International Executive Vice-President of Corporate Affairs Don Spetner</title><link>http://podcast.prsa.org/pr/prsa/prsa-digital-impact-conference-preview-podcast--4--korn-ferry-international-executive-vice-president-of-corporate-affairs-don-spetner.aspx?c=14107&amp;&amp;link_file_rss=67757</link><guid>http://podcast.prsa.org/pr/prsa/prsa-digital-impact-conference-preview-podcast--4--korn-ferry-international-executive-vice-president-of-corporate-affairs-don-spetner.aspx?c=14107&amp;</guid><description><![CDATA[Korn/Ferry International Executive Vice-President of Corporate Affairs Don Spetner talks about today’s job market for public relations and corporate communications professionals, the new media communication skills you need to compete in today’s job market, and strategies for job-seekers to cope with the current down economy. Spetner is among the prestigious presenters at the upcoming PRSA Digital Impact Conference April 30-May 2009 in NYC.

Show Notes: 



1:50 - Online newsrooms from iPressroom help public relations professionals leverage new media to generate more news coverage. Use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. For a free trial of iPressroom’s online newsroom SEO wizard tweet @chrisbechtel or email info at ipressroom dot com.

3:49 – PR jobs expert Don Spetner gives a preview of what he’s planning on talking about at the PRSA Digital Impact Conference April 30-May 1, 2009 in NYC.

4:25 – PR jobs expert Don Spetner on current executive hiring trends in PR and corporate communications, which communication skills are becoming less important, which communication skills are becoming more important, and what business wants from a new media specialist.

5:49 – PR jobs expert Don Spetner on the new media training communication skills employers themselves often lack, the importance of new media training, and effective job interviewing skills for public relations, corporate communications and marketing professionals. 

7:25 – PR jobs expert Don Spetner on hiring trends, the new media training gap between junior and senior job-seekers, the new media communications skills prevalent among junior and senior job-seekers and why improving communication skills in the area of new media and social media are critical in today’s PR job market. 

8:43 – PR jobs expert Don Spetner gives insight into how the quickly-developing new media world is redefining the specific business communication skills that Korn/Ferry International is looking for in executive recruitment today. 

9:45 – PR jobs expert Don Spetner on how different kinds of organizations are integrating new media into their public relations campaigns and who generally controls mew media communications in the organization today.

10: 37 – PR jobs expert Don Spetner on best practices for new media communications management. 

11:15 – PR jobs expert Don Spetner on what he thinks are the best sectors to be working in from a hiring standpoint and on which fields are staying strong and which fields are suffering in today’s economy. 

12:21 – PR jobs expert Don Spetner on where he thinks the new media world is in relation to today’s government, Obama’s new media communications campaign, and PR job opportunities for government communicators. 

13:25 – PR jobs expert Don Spetner on the impact of the US government bailout on the PR job market.

14:12 – PR jobs expert Don Spetner advises senior level communicators on learning from younger generations on new media communications and driving change within their organizations.

16:11 - PR jobs expert Don Spetner on philanthropist and financial services titan Eli Broad, Eli Broad’s art collection, and working with Eli Broad. He shares his experiences working with him and about whether or not Eli Broad is as difficult as his reputation suggests. 

19:07 - End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.

PROMO

Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info at ipressroom dot com or tweet @ipressroom. <img src="http://podcast.prsa.org/rss.ashx?id=140485" height="1" width="1" />]]></description><pubDate>Mon, 13 Apr 2009 18:16:11 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA-dspetner.mp3?enclos_rss=67757" length="24326963" type="audio/mpeg" /></item><item><title>PRSA Digital Impact Speaker John Cass on Social Media and Bloggin</title><link>http://podcast.prsa.org/pr/prsa/prsa-digital-impact-speaker-john-cass-on-the-benefits-of-social-media-and-blogging.aspx?c=14107&amp;&amp;link_file_rss=67756</link><guid>http://podcast.prsa.org/pr/prsa/prsa-digital-impact-speaker-john-cass-on-the-benefits-of-social-media-and-blogging.aspx?c=14107&amp;</guid><description><![CDATA[Benefits of social media, the benefits of social networking and the benefits of blogging explained by Strategies and Tools for Corporate Blogging author John Cass, who talks about building profitable online communities, the differences between Linkedin and Facebook for business to business marketing, mapping objectives to social media channels and more.   

Show Notes:   

1:45 – How an online newsroom from iPressroom can be used for new media marketing to help public relations practitioners better engage their publics.  How to use iPressroom to leverage the benefits of social media and the benefits of blogging, and how to measure downloads and generate activity reports.  Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com.

3:25 – Strategies and Tools for Corporate Blogging author John Cass shares why he originally started blogging, how he discovered the benefits of blogging.

4:35 – Strategies and Tools for Corporate Blogging author John Cass discusses the quantitative benefits of blogging, the benefits of social media, and how corporate blogs can help businesses engage with their community. 

6:25 – Strategies and Tools for Corporate Blogging author John Cass gives insight into the benefits of social media, and the strategy that was used for building an online community at Forrester Research.  He talks about the benefits of social media tools such as blogs, Twitter, and interactive marketing forums.   

7:50– Strategies and Tools for Corporate Blogging author John Cass explains how online communities for business to business users are different than online communities for consumers and why users are more concerned about privacy in a B2B setting.  John also reveals the specific benefits of social networking for business-to-business marketing.

8:51 – Strategies and Tools for Corporate Blogging author John Cass on how online communities do not necessarily have to be free to be successful.  He talks about the Blog Council and how other successful subscription-based online communities can actually be easier for people to get involved with, despite the fee.

11:50 – Strategies and Tools for Corporate Blogging author John Cass discusses more ways to make an online community profitable.  He talks about how the pharmaceutical drug-safety regulators leveraged the benefits of social media by using social networks for stakeholder relations.

15:30 – Strategies and Tools for Corporate Blogging author John Cass discusses how to match the benefits of social media to specific communications objectives, the benefits of social media research, the benefits of online community management, and why he likes the book Building Community on Web by Amy Jo Kim.
 
20:00- Strategies and Tools for Corporate Blogging author John Cass discusses the benefits of social networking by brand.  He shares his thoughts on what changes he thinks would be of benefit to the social networks.

22:40 – Strategies and Tools for Corporate Blogging author John Cass gives a preview of what he will be talking at the Digital Impact Conference presented by PRSA like sustainable online communities, how to be successful in social media networking and how online communities can be built with blogs, forums and other emerging social media channels.  

24:05 – End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors.  In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. <img src="http://podcast.prsa.org/rss.ashx?id=140325" height="1" width="1" />]]></description><pubDate>Sat, 11 Apr 2009 05:39:43 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA-jcass.mp3?enclos_rss=67756" length="30303846" type="audio/mpeg" /></item><item><title>On the Record…Online: Social Media Marketing SPECIAL EPISODE</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14107&amp;id=1463&amp;link_file_rss=65316</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14107&amp;id=1463</guid><description><![CDATA[Social media marketing expert Tom Smith on global social media penetrations rates, what types of products and services are most talked about online and why we trust the opinions of total strangers more than the mainstream news media on the Net.
Trend Stream CEO Tom Smith is author of “When We Start Trusting Strangers [PDF],” a global social media study quantifying adoption and trust level by channel, country and product category.  
Tom will present new social media research at The Digital Impact Conference in NYC April 30 – May 1.
Show Notes:   

1:28 – How to use the iPressroom to host and engage in online conversations.  With the iPressroom you can easily and reliably add and manage RSS feeds, blogs, streaming video or a custom online pressroom to your organizational communications efforts.  For more information tweet @chrisbechtel or email cbechtel at ipressroom dot com.

3:56 – Tom Smith on his Power to the People Social Media Tracker, a global web usage tracking program he devised for Universal McCann, and how that led to the Strangers Report. 

5:46 – Tom Smith on the methodology of the Strangers Report, which involved interviewing 17,000 people around the world, and on the differences between conducting online and offline research, and the statistical relevancy of his data.

6:50 – Tom Smith’s new online market research company Trend Stream, which offers global research studies on web usage trends to corporate clients.

8:09 – Tom Smith on the global trends revealed by the Strangers Report, including higher levels of adoption and content contribution in Asia and India, the explosive growth of online video and the widespread international growth of social media.

9:49 – Tom Smith on the global and regional levels of trust people have for consumer opinions online, whether they know the person responsible for posting those opinions or not, and the fallacy that social media is popular primarily among younger audiences.

10:45 – Tom Smith on how cultural traits impact social media trust levels and the correlation between adoption rates and trust levels region by region.

11:54 – Tom Smith ranks online passive consumption channels and online content creation channels by popularity.

12:38 – Tom Smith on how the average size of an individual’s personal online social network varies worldwide, which user groups by country have the biggest and smallest networks, and the impact of Facebook on average network size in those markets where it has achieved penetration.

15:14 – Tom Smith contrasts social media marketing against mainstream marketing, likening the former to direct marketing, and lists the defining criteria by which successful social media marketing programs should abide.

16:36 – Tom Smith on digital friendships and how the internet has expanded the number of connections people have, albeit in a digital format, and how the opinions of digital friends impact corporate reputations.

18:36 – Tom Smith on the myriad of ways people are sharing opinions online and how self publishing tools have lowered the barriers to entry for influencing opinions via the Net.

19:54 – Tom Smith on peer reviews as the most trusted source of information for consumers making purchasing decisions.

20:31 – Tom Smith defines the levels of trust people have for different sources of consumer opinion, ranking Amazon and other consumer rating sites against blogs and online media sites, and describing how user generated content hosted by branded online offerings is considered more trustworthy than content hosted by unbranded online sites.

22:00 – Tom Smith on the product and service categories that are most talked about online, the biggest surprises his research revealed about discussion levels by product and service category and the excessive online chatter he found about products that are not ecommerce purchases.

25:25 – Tom Smith defines “super influencers” and their role in creating online social phenomena.

27:18 – Tom Smith on why marketers need to be very wary about how they approach social media channels, and the importance of using transparency to govern their social media strategies.

29:32 – Tom Smith on selling social media marketing initiatives to organizations through research and the danger of not participating in online conversations about the categories in which you compete.  

31:46 – End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors.  In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. <img src="http://podcast.prsa.org/rss.ashx?id=129511" height="1" width="1" />]]></description><pubDate>Fri, 13 Mar 2009 00:11:12 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA-tsmith.MP3?enclos_rss=65316" length="30634158" type="audio/mpeg" /></item><item><title>On the Record...Online with Marketing Over Coffee</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14107&amp;id=1461&amp;link_file_rss=64517</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=14107&amp;id=1461</guid><description><![CDATA[Christopher Penn, Eric Schwartzman and John Wall present a special mash-up episode of Marketing Over Coffee and On the Record…Online about online PR, social media communications and the upcoming Digital Impact Conference in NYC April 30 – May 1 organized by the Public Relations Society of America (PRSA).

Show Notes:   

1:07 – Digital Impact Conference co-chair Eric Schwartzman on how this year’s event is designed to equip public relations professionals with the knowledge and tools to advocate for PR-led social media communications.

2:56 – John Wall on Korn Ferry CMO Don Spetner’s upcoming presentation on the skills public relations professionals need in the current job market, and Christopher Penn asks about the state of PR job market.

3:44 – Eric Schwartzman shares where the job opportunities are for PR people and what types of jobs recruiters are still trying to fill, according to Don Spetner.

4:23 – John Wall asks what percentage of a public relations program should be digital, and what part should be old guard.

4:43 – Eric Schwartzman on the downside of being an early adopter, and his view on where PR practitioners who can’t communicate autonomously online and who don’t develop new media communication skills may be headed.

5:15 – John Wall and Christopher Penn discuss the importance of keeping track of everyone you interact with through social media, and whether or not PR is making use of the same tools as marketers to build stronger relationships with larger networks via the web.

7:42 – Eric Schwartzman on the economic drivers that lead to PR shoot gun distribution tactics, and his discussion with PR Week editor Keith O’Brien about whether or not this will change anytime soon.

9:19 – Christopher Penn on the importance of building your own personal network and making sure you don’t mismatch communications and contacts.

10:12 – Eric Schwartzman talks about the new Toyota online pressroom that iPressroom recently launched for the world’s largest automaker so they could live stream the reveal of the new Prius at the Detroit Auto Show to the news media, automotive enthusiasts and the public simultaneously, in their own, branded online newsroom.

12:14 – Christopher Penn wonders how organizations are going to acquire the necessary content creation skills to populate their online newsrooms with compelling content and Eric Schwartzman predicts where companies may find them.

12:51 – Eric Schwartzman on the hidden risks of using Web 2.0 services like YouTube, Blogger and Facebook for organizational communications campaigns, and where he thinks market demand for new media services will come from.

13:56 – Eric Schwartzman talks about the online newsrooms his PR software as a service company iPressroom built for UCLA, which is more than just a media relations resource, and the online newsroom iPressroom built for Target, which he says demonstrates best practices for online PR.

14:23 – John Wall talks about Tom Smith, author of “When We Start Trusting Strangers [PDF],” who will be flying in from London to present a special session with all kinds of valuable, quantitative research on why new media communications should play a role in any integrated marketing or public relations plan.

15:04 – Christopher Penn on the market dynamics of social media communications and why you can’t cost effectively generate your own momentum.  For listeners with no macroeconomic training, he recommends Economics for Dummies.

16:22 – Eric Schwartzman on why PR is more about what you do then what you say in the digital age of transparency and authenticity.  He discusses the challenge of confronting serious product or service issues with communications alone, citing examples from Comcast and AOL.

17:01 – Eric Schwartzman on how commonly asked questions at his New Media PR Boot Camp training courses led to the idea to invite Trend Stream CEO Tom Smith to present at the Digital Impact Conference in NYC.

18:39 – Eric Schwartzman on super influencers online, word of mouth marketing, and the dangers of judging new media by old media standards.

19:52 – Disney’s podcasting strategy, and why Duncan Wardle says he considered their initial 80,000 downloads a success, despite the fact that the reach of mainstream media dwarves that number.

20:57 – Christopher Penn on the multiplier effect of social media, and how an online newsletter of a blog can reach much further than you might think.

21:31 – Search engine optimization expert Lee Odden, Edelman futurist Steve Rubel, social media expert Brian Solis and many others will also be presenting their latest findings and on best practices for new media communications at The Digital Impact Conference April 30 through May 1 in NYC.

22:14 – Eric Schwartzman on why online newsrooms, email newsletters and search engine optimization are the meat and potatoes of online PR.

23:34 – The Digital Impact Conference as an opportunity for social media PR gurus looking for new business, and for public relations pros looking to develop new media communication skills.

24:24 – Christopher Penn on the digital marketing opportunities social media presents public relations agencies. 

25:10 – John Wall and Christopher Penn talk about their session on avoiding PR disasters, which will be presented with Eric Schwartzman at The Digital Impact Conference.

27:42 – End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors.  In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. <img src="http://podcast.prsa.org/rss.ashx?id=127253" height="1" width="1" />]]></description><pubDate>Thu, 05 Mar 2009 07:14:53 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA-Digital-Impact-Preview.mp3?enclos_rss=64517" length="26737608" type="audio/mpeg" /></item><item><title>PR Agency Buyer Guide with Jon Greer</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=10620&amp;id=1427&amp;link_file_rss=63387</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=10620&amp;id=1427</guid><description><![CDATA[Online Newsroom specialist Eric Schwartzman presents a special episode of On the Record…Online: Client’s Guide to Hiring a PR Firm with Jon Greer of Catching Flack, interviewed at the PRSA International Convention 2008 in Detroit. 
Jon Greer is a senior communications strategist with more than 20 years in media and communications, including over 12 years in public relations, who has been an independent consultant since 1997.  Before that, he served as a vice president of Edelman Public Relations Worldwide.   He began his career as a business news reporter and columnist for the San Francisco Chronicle and the San Jose Mercury News. 
Show Notes:   

2:17 – How to use the iPressroom online pressroom management service to easily and reliably manage, distribute and measure audio and video podcasts. Sample online podcast centers include the LA Opera and the California Endowment.  For more information tweet @chrisbechtel or email info at ipressroom dot com.

3:31 – Jon Greer discusses the level of trust people have for PR firms, and how that impacts the PR Agency hiring process.

4:59 – Jon Greer reveals the most important questions to ask a PR firm when they’re pitching you their services.

5:41 – Jon Greer on the most important thing to look for in any PR firm you’re considering hiring.

6:22 – Jon Greer on what clients want most from PR Agencies.

7:05 – Jon Greer on how to deduce the health and well being of any public relations agency by asking a few, simple questions.

8:09 – Jon Greer on how to secure senior level counsel.

8:59 – Jon Greer on what to look for in a PR Agency retainer agreement, and the types of changes to negotiate to strike the best deal.

10:08 – Jon Greer on what client’s need to do to get the highest level of service from a PR Agency and how to become the client that PR practitioners want to spend their time on.

11:39 – Jon Greer tells future PR Agency clients what they should and shouldn’t expect from a PR Agency.

13:24 – Jon Greer talks about pricing PR services and how to make sure you are charged a fair price by a public relations agency.

14:57 – Jon Greer walks us through price ranges for retaining boutique PR firms, mid-size PR firms and large PR firms.

17:24 – Jon Greer on the number of press releases a client should expect to receive for varying monthly retainer levels.

19:09 – The economic challenges of PR measurement, what makes it relatively expensive and how to manage those costs.

21:04 – End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors.  In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. <img src="http://podcast.prsa.org/rss.ashx?id=121531" height="1" width="1" />]]></description><pubDate>Fri, 20 Feb 2009 22:38:42 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA-jgreer.mp3?enclos_rss=63387" length="25410369" type="audio/mpeg" /></item><item><title>On the Record...Online with Sound Bite Specialist Andy Gilman</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=10620&amp;id=1421&amp;link_file_rss=62624</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=10620&amp;id=1421</guid><description><![CDATA[Online Newsroom specialist Eric Schwartzman presents a special episode of On the Record…Online: The Public Relations Practitioner’s Guide to Crafting Effective Sound Bites, featuring Commcore Consulting Group CEO Andrew Gilmam, who was interviewed following his master class at the PRSA International Convention 2008 in Detroit. 

Mr. Gilman is also author of the book “Get to the Point” and also post a sticky message of the month.. 

Show Notes:   

1:59 – How to use the iPressroom online pressroom management service to easily and reliably manage, distribute and measure online public relations and corporate communications campaigns with a branded online newsroom inside your corporate website. For more information tweet @chrisbechtel or email info at ipressroom dot com.

3:57 – Andrew Gilman on the objective of the sound bite, and on what it takes to craft a sound bite that gets picked up.

4:22 – Andrew Gilman discusses weaving sound bites into difficult interviews.

4:40 – Andrew Gilman on the best sound bite to come out of the recent US Presidential Election.

5:40 – The importance of analogies and visualizations in crafting memorable sound bites.

6:30 – Andrew Gilman shares one of the best sound bites he ever created.

7:57 – Andrew Gilman uses the WIIFM messaging factor to craft a memorable sound bite on the benefit of car doors that open wider.

9;30 – Andrew Gilman on how the LAPD, LAFD, Teacher’s Union and other California State Employees used carefully tested sound bites to defeat Governor Arnold Schwarzenegger’s attempt to eliminate Defined Benefit Contribution Plans.

10:39 -- Referencing Wired Magazine’s June 2008 cover story on The End of Science, Eric Schwartzman asks Andrew Gilman whether or not the availability of data will change the way sound bites are created.

11:29 – Andrew Gilman discusses the shortcomings of data and the importance of tapping emotional sentiment when designing a sound bite.

12:20 – Andrew Gilman on putting a sound bite to the “Hey Marge” test.

12:58 – Andrew Gilman on the optimal duration of the quintessential sound bite, and why effective sound bites are always longer than what actually get picked up.

14:45 – Andrew Gilman on the impact of sound bites on our collective IQ as a populace.

15:09 – Leveraging sound bites to drive web traffic.

15:41 – Andrew Gilman on the impact of the sound bite on media and democracy, and some of the most damaging political sound bites of modern history.

16:20 – Andrew Gilman on advocating for your interests with sound bites.

17:05 – In addition to his book “Get to the Point” and his online sticky message of the month, Andrew Gilman’s recommends the book “Made to Stick” about how to create memorable sound bites.

17:36 – Andrew Gilman on how top political messaging gurus on the left and the right use sound bites to frame debates of national and international interest, and the power of well chosen words in striking popular sentiments.

18:10 – Karl Rove’s use of sound bites to promote policy.

19:33 – End
 <img src="http://podcast.prsa.org/rss.ashx?id=118115" height="1" width="1" />]]></description><pubDate>Fri, 13 Feb 2009 01:22:04 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA-AGilman.mp3?enclos_rss=62624" length="21495808" type="audio/mpeg" /></item><item><title>On the Record...Online with PIER Systems Founder Gerald Baron</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?id=1417&amp;link_file_rss=62082</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?id=1417</guid><description><![CDATA[Online newsroom specialist Eric Schwartzman puts PIER Systems Founder & CEO Gerald Baron On the Record...Online at the PRSA International Conference 2008 in Detroit about trends in online crisis communications, public relations software and the insatiable quest for speed in the media relations business.

Like public relations software provider iPressroom, PIER Systems is on-demand, information management software.  PIER systems differentiates their software by tailoring their offering specifically to the crisis communications objectives of public relations and media relations. PIER unifies innovative technology and tools in one web-based application to help organizations maintain business continuity, while making organizational communications simple and easy.

SHOW NOTES:

1:23 -- How to SEO press releases using iPressroom’s SEO wizard with trackable hyperlinks, part of the iPressroom online newsroom public relations software package.  For more info tweet @chrisbechtel.

2:54 -- Gerald Baron outlines his presentation on handling crisis communications with public relations software titled “Building Trust in a Threatening Media Environment,” which was delivered at the PRSA International Conference 2008 in Detroit.

3:42 -- Gerald Brown on the disappearance of news cycles in a hyper competitive environment based on immediacy.  Gerald talks about a reporter who broke news about Hurricane Ike, a Los Angeles Fire Department distributing fire safety information on Twitter and what it all means for crisis communications.

4:49 -- Gerald Baron on the impact of the news media, and people’s insatiable quest for up-to-the-second information, on the business of crisis communications, public relations, and media relations and the inherent risks associated with letting others tell your story for you.

5:43 -- Gerald Baron shares his for “Ps” of effectively online communications, which are:  Policy, Plans, People and Platform. He also discusses why communicating with incredibly speed, and directly to constituents, are critical components to telling your own story in a world without news cycles.

6:36 -- Gerald Baron uses the Virginia Tech massacre as an example of why organizations need the ability to handle direct to the public crisis communications with incredible speed, and the role of public relations software in that process.

7:23 -- Gerald Baron reveals the key features that a public relations software package should have: single online control platform; be entirely web-based; exist independent and outside of the organizations IT infrastructure; and be completely controlled by public relations professionals.

8:35 -- Gerald Baron discusses the lessons he learned from the Virginia Tech Shootings, one of which is raised expectations for rapid communications directly from organizations.  He says the VT shootings underscore that we no longer live in a world in where people can depend on the media for urgent information during an emergency.

9:39 -- Gerald Baron explains why stand alone text notification systems that are not integrated public relations software platforms are potentially dangerous to PR professionals, because they attempt to substitute notifications for communications.  He cites research [PDF] from PIER Systems that he says show outbound notifications drive demand of inbound requests for additional information.

10:53 -- Gerald Baron lists the additional modes of communications, like your website or online newsroom, RSS and email, which are just as important as the instant notifications people now expect to receive from organizations during a catastrophe.  He paints a hypothetical crisis scenario where students get a text message to their phones about some kind of disaster or emergency, jam up the phone lines in search of more information and then go to the school’s website, which is hopefully built to handle huge numbers of simultaneous incoming requests.  He says the system breaks down when organizations deploy a notification system without fortifying their ability to respond to the increased incoming requests for additional information.

12:02 -- Gerald Baron talks about the importance of integration when selecting public relations software to support external communications, and on the need for effectiveness and efficiency, particularly at a time when staffing level are being reduced, and individuals are being asked to do more with less.  He also discusses the cost benefits of an integrated public relations software platform.

15:49 -- End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom public relations software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. He created the On the Record...Online podcast in April 2005 with the support of the iPressroom content development team. <img src="http://podcast.prsa.org/rss.ashx?id=115517" height="1" width="1" />]]></description><pubDate>Fri, 06 Feb 2009 22:03:22 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA-GBaron.mp3?enclos_rss=62082" length="19017054" type="audio/mpeg" /></item><item><title>On the Record...Online with Event Marketing Specialist Keith Green</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?id=1400&amp;link_file_rss=57827</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?id=1400</guid><description><![CDATA[Synergy Events Vice President Marketing and Communications of Keith Green goes On the Record...Online at the 2008 PRSA International Conference about event planning, event marketing and landing a job at an event planning company.

According to their LinkedIn company page, “Synergy Events is an independent, full service event marketing agency specializing in mobile marketing tours, pr stunts / product launches and sponsorship activation platforms.”

Show Notes:   

3:00 – Keith Green on strategic event planning and event marketing.

3:50 – Keith Green on the core elements of providing successful event marketing services.

4:37 – Keith and single most important component in any event marketing campaign.

6:15 -- Keith Green reveals an experiential marketing campaign he executed for Wachovia, one of the most difficult campaigns he ever planned, in which the bank used a wind money machine to entice new customers with the promise of free money.

7:32 – Keith Green on word of mouth marketing.

8:26 – Keith Green on what you need to know to accommodate the news media at a consumer marketing event.

9:27 -- Keith Green on staging the ultimate publicity photo opportunity.

10:12 – Keith Green discusses a recent publicity photo that Synergy Events set up for Vitamin Water.

11:55 – The most unexpected publicity stunt Keith Green ever organized called KFC Face from Space, which was the most downloaded video on YouTube for 10 days.

13:30 – Keith Green on accurately costing event marketing initiatives.

14:10 – Keith Green on typical profit margins in the event marketing agency businesses.

16:16 – For listeners looking to secure event marketing agency jobs, Keith Green talks about the Synergy Events internship program, and the types of people who do the best in event marketing.

18:32 – What Keith Green looks for when he’s interviewing a candidate for an event marketing company job.

20:51 – Keith Green on the average number of hours event marketing companies tend to work each week.

22:20 – Keith Green on what entry-level staffers earn at event marketing agencies.

23:10 – Keith Green gives his advice to event marketing agency staffers to be.

23:58 – End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors.  In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.
 <img src="http://podcast.prsa.org/rss.ashx?id=111537" height="1" width="1" />]]></description><pubDate>Sat, 31 Jan 2009 00:04:39 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/OTRO-kgreen.mp3?enclos_rss=57827" length="29540989" type="audio/mpeg" /></item><item><title>On the Record...Online with Event Marketing Specialist Keith Green</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=10620&amp;id=1407&amp;link_file_rss=57827</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=10620&amp;id=1407</guid><description><![CDATA[Synergy Events Vice President Marketing and Communications of Keith Green goes On the Record...Online at the 2008 PRSA International Conference about event planning, event marketing and landing a job at an event planning company.

According to their LinkedIn company page, “Synergy Events is an independent, full service event marketing agency specializing in mobile marketing tours, pr stunts / product launches and sponsorship activation platforms.”

Show Notes:   

3:00 – Keith Green on strategic event planning and event marketing.

3:50 – Keith Green on the core elements of providing successful event marketing services.

4:37 – Keith and single most important component in any event marketing campaign.

6:15 -- Keith Green reveals an experiential marketing campaign he executed for Wachovia, one of the most difficult campaigns he ever planned, in which the bank used a wind money machine to entice new customers with the promise of free money.

7:32 – Keith Green on word of mouth marketing.

8:26 – Keith Green on what you need to know to accommodate the news media at a consumer marketing event.

9:27 -- Keith Green on staging the ultimate publicity photo opportunity.

10:12 – Keith Green discusses a recent publicity photo that Synergy Events set up for Vitamin Water.

11:55 – The most unexpected publicity stunt Keith Green ever organized called KFC Face from Space, which was the most downloaded video on YouTube for 10 days.

13:30 – Keith Green on accurately costing event marketing initiatives.

14:10 – Keith Green on typical profit margins in the event marketing agency businesses.

16:16 – For listeners looking to secure event marketing agency jobs, Keith Green talks about the Synergy Events internship program, and the types of people who do the best in event marketing.

18:32 – What Keith Green looks for when he’s interviewing a candidate for an event marketing company job.

20:51 – Keith Green on the average number of hours event marketing companies tend to work each week.

22:20 – Keith Green on what entry-level staffers earn at event marketing agencies.

23:10 – Keith Green gives his advice to event marketing agency staffers to be.

23:58 – End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors.  In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.
 <img src="http://podcast.prsa.org/rss.ashx?id=111537" height="1" width="1" />]]></description><pubDate>Sat, 31 Jan 2009 00:04:39 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/OTRO-kgreen.mp3?enclos_rss=57827" length="29540989" type="audio/mpeg" /></item><item><title>On the Record...Online with Blogger Mike Manuel</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?id=1393&amp;link_file_rss=57461</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?id=1393</guid><description><![CDATA[Media Guerilla Blogger and Voce Communications social media consultant Mike Manuel goes On the Record...Online at the 2008 PRSA International Conference about the "all I want for Christmas is a PSP" astroturfing campaign, responding to blog storms and effective corporate blogging strategy.

Manuel organizes the Bay Area's Third Thursday meet up for PR and marketing professionals interested in new media.  He's also best practices chair for called the Society of New Communications Research (SNCR), a global think tank.

Show Notes:   

2:37 -- How to easily upload, manage and distribute podcasts as part your PR program using the iPressroom online newsroom service.

4:45 -- Mike Manuel discusses the presentation he delivered with Patrick Seybold and Jeff Rubenstein of Sony Computer Entertainment, which covered the now fabled "All I Want for Christmas is a PSP" astroturfing fiasco.

7:15 -- Mike Manuel discusses the fallout and what happened behind the scenes when the fake blog developed by the branding team and Zipatoni was outed on somethingaweful.com.

8:23 -- Mike Manuel on Sony Computer Entertainment's crisis response plan.

10:51 -- Eric Schwartzman shares a sinister tactical response plan suggested by an attendee at a recent New Media PR Boot Camp.

12:38 -- Mike Manuel on dealing with negative comments on company blogs.

13:41 -- Mike Manuel on feeding back valuable research from company blogs back to HR, sales and product marketing.

15:10 -- Mike Manuel on Sony Playstation Facebook PR strategy.

16:11 -- Mike Manuel on the unique challenges of creating social media communications campaigns for gamers.

17:35 -- Mike Manuel on the basics of corporate blogging for community engagement.

18:27 -- Mike Manuel on estimating resources required to launch and maintain a successful corporate blog.

19:22 -- Mike Manuel on indentifying and allocating staff for social media engagement initiatives.

19:53 -- Mike Manuel on the "messy middle" of social media marketing.

21:03 -- Mike Manuel on the public relations industry's readiness for online engagement programs.

23:01 -- Mike Manuel on innovation, open source software and homegrown content management systems.

24:19 -- Mike Manuel on Google's Open Social.

25:35 -- End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors.  In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. <img src="http://podcast.prsa.org/rss.ashx?id=106643" height="1" width="1" />]]></description><pubDate>Fri, 16 Jan 2009 23:24:50 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA-MManuel.mp3?enclos_rss=57461" length="30802566" type="audio/mpeg" /></item><item><title>On the Record...Online with PRSA Chair Michael Cherenson</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?id=1382&amp;link_file_rss=56297</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?id=1382</guid><description><![CDATA[Michael Cherenson, APR goes On the Record...Online at the 2008 PRSA International Conference about his plans for serving as the 2009 chair-elect of Public Relations Society of America (PRSA), the world's largest organization for public relations professionals, with more than 32,000 members, 109 Chapters nationwide, and 19 Professional Interest Sections.

Cherenson’s expertise extends to all disciplines of public relations, including corporate, marketing, internal and crisis communication, government relations, event management, media training and interactive public relations. At Success Communications Group -- a full service marketing, advertising and social media communications firm -- he serves as the senior public relations counselor and strategist, and is involved with all public relations activities for the firms' diverse clientele.

Show Notes:   

1:31 – How to measure, manage and distribute online video and audio inside an online newsroom with iPressroom.

2:35 – Cherenson discusses attendance and sentiment at the PRSA International Conference 2008 in Detroit.

3:40 – Cherenson one being the youngest incoming PRSA chair and CEO, and the first second generation PR practitioner to hold the office.

4:15 – Cherenson discusses what the PR industry needs to do to improve its image.

4:58 – Cherenson recaps the controversy surrounding Andrew Cohen’s harsh words about the PR trade.

5:28 – Cherenson on the importance of advocacy, professional development and seminars like the New Media Boot Camp.

6:31 – Cherenson on retooling the public relations trade with social media and on gaining the confidence to set boundaries with clients and managers

7:05 – Cherenson on the importance of assembling, organizing, and making accessible quantitative research and data that reinforces the value of public relations to organizations.

8:10 – Discussion of Wired Magazine’s End of Theory cover story and Newsweek International’s First Disaster of the Internet Age.

9:32 – Cherenson on how a nontechnical trade like PR gets its arms around achieving technical tasks like analytics and data visualization.

9:56 – Cherenson on PRSA’s plans to reinvigorate its online presence with new web content, better search functionality, expanded online resources including RSS, online video, wikis and other features to help PR practitioners find actionable data they can use to secure budget.

10:20 – Cherenson on the upcoming MyPRSA social network, which is currently under development, and increased advocacy efforts to strengthen the business case for public relations.

11:32 – How Cherenson plans to work closer with local PRSA chapters through training courses and leadership professional development opportunities.

12:43 – Cherenson on the importance of networking, sharing knowledge and acquiring new communication skills. 

13:26 – Cherenson on how to build your personal and professional brand through PRSA, and the greatest, and often most overlooked, opportunity PRSA has to offer.

15:03 – Cherenson on balancing his PRSA responsibilities against his agency and family.

16:15 -- End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors.  In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. <img src="http://podcast.prsa.org/rss.ashx?id=104104" height="1" width="1" />]]></description><pubDate>Tue, 06 Jan 2009 23:56:19 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA-MCherenson.mp3?enclos_rss=56297" length="20288333" type="audio/mpeg" /></item><item><title>On the Record...Online with Bausch &amp; Lomb Dir. Corp Comm &amp; Public Affairs Michael McDougall.</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?id=1380&amp;link_file_rss=56121</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?id=1380</guid><description><![CDATA[Director of corporate communications & public affairs at Bausch & Lomb, Michael McDougall, goes On the Record...Online at the 2008 PRSA International Conference about the fall of the house of Kodak, the online video explosion and the accessibility of social media channels for business to business and niche communicators.

Michael McDougall is a seasoned communications and marketing professional, with broad-based experience in technology (consumer and B2B) and healthcare sectors. He is an expert in marketing some of the world's top brands on a global basis. 

Show Notes:   

3: 28 - McDougall on his panel presentation at the 2008 PRSA International Conference.
 
5:17 - McDougall on how to make sure web videos will play to worldwide viewers without the frustration of buffering.

7:07 - McDougall on NBC’s inability to provide easily downloadable video content like Saturday Night Live to worldwide viewers online.

9:14 - McDougall on how he was viewed at Kodak.

10:44 - McDougall on the future of Kodak with other players like Sony, Canon and Nikon.

12:27 - McDougall on the solutions recall at Bausch & Lomb.

14:11 - McDougall on today’s frenzy over social media like Facebook, YouTube, Bebo and Twitter.

17:58 - McDougall on how he uses social media for niche online opportunities.

18:52 - End 

Eric Schwartzman is the founder of online newsroom management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors. <img src="http://podcast.prsa.org/rss.ashx?id=101957" height="1" width="1" />]]></description><pubDate>Fri, 02 Jan 2009 20:00:26 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/OTRO-MMcDougall.mp3?enclos_rss=56121" length="22666866" type="audio/mpeg" /></item><item><title>On the Record...Online with Vocus Executive Kye Strance</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=10620&amp;id=1376&amp;link_file_rss=55898</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=10620&amp;id=1376</guid><description><![CDATA[Kye Strance, Director of Product Management at online PR software provider Vocus goes On the Record...Online at the 2008 PRSA International Conference about the online press release, a slow economy’s effect on online communications and how the PR industry regards technology.

Kye Strance is responsible for the overall product strategy and roadmap of the Vocus [VOCS: NASDAQ]  on-demand public relations software suite. Additionally, he heads the company’s industry research, providing both analysis of the competitive landscape and identifying strategic opportunities for the company. 

Show Notes:   

3:00 - Strance on his presentation at the PRSA International Conference.
 
4:05 - Strance on the growth of the online press releases.

5:16 - Strance on PR’s response to online media.

6:18 - Strance on the most frequent questions PR pros ask him about emerging social media networks like Twitter.

7:21 - Strance reveals the most commonly asked questions PR practitioners have about the Vocus online PR platform.

8:13 - Strance on online PR software as a service providers like Vocus and iPressroom.

8:95 - Strance on selling online PR software to marketing departments instead of PR departments.

10:29 - Strance on the clichés of PR people like Samantha Jones in Sex and the City and Colin Farrell in the Phone Booth and their aptitude for appreciating new technologies.

12:00 - Strance on PR’s fear of change.

13:15 - Strance on PR spam and the Chris Anderson and Gina Trapani PR blacklists.

15:02 - Strance on whether mainstream media will have its place in the sun once again.

15:49 - Strance on being a former FBI analyst.

18:36 - End 

Eric Schwartzman is the founder of online newsroom management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors. <img src="http://podcast.prsa.org/rss.ashx?id=100668" height="1" width="1" />]]></description><pubDate>Fri, 26 Dec 2008 22:01:49 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/OTRO-KStrance.mp3?enclos_rss=55898" length="22340940" type="audio/mpeg" /></item><item><title>On the Record...Online with Mark Haas, CEO of Manning Selvage &amp; Lee</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?id=1374&amp;link_file_rss=55343</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?id=1374</guid><description><![CDATA[Manning Selvage & Lee CEO Mark Hass goes On the Record...Online at the 2008 PRSA International Conference about MS&L’s strategy for penetrating China, his acquisition strategy for buying new firms and what it takes to be a managing director at MS&L.

Mark Hass, CEO of Manning Selvage & Lee has held this position since April 2005.  In this role, Hass leads MS&L and its global leadership team, and acts as a strategic counselor to the firm's largest clients, including General Motors, Philips and Procter & Gamble. Hass joined MS&L in 2002, when his public relations agency, Hass Associates, was acquired and merged into MS&L. As CEO of Hass Associates, then Michigan’s largest PR firm, he was a senior counsel to GM, and a key consultant for Chrysler Corp. 

Show Notes:   

 2:42 - Hass on his keynote speech at the 2008 PRSA International Conference.
 
3:46 - Hass on how new media is changing the public relations industry.

5:50 - Hass on how to convince board rooms that social media is important.

8:41 - Hass on the relationship between stock price and new media adoption rates.

9:13 - Hass on Google’s big secret.

11:07 - Hass on the future of media relations as a PR agency revenue driver.

12:42 - Hass on reinventing the business of public relations.

14:09 - Hass on the economic future for MS&L.

17:07 - Hass on emerging PR markets.

18:51 - Hass on penetrating emerging markets like China and India.

22:38 - Hass gives advice on what he looks for in a new PR hire.

24:26 - End 

Eric Schwartzman is the founder of online newsroom management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors.
 <img src="http://podcast.prsa.org/rss.ashx?id=98742" height="1" width="1" />]]></description><pubDate>Fri, 19 Dec 2008 17:54:01 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA-MHass.mp3?enclos_rss=55343" length="29343286" type="audio/mpeg" /></item><item><title>On the Record…Online with Director of Social Media at DOE Anderson Jason Falls</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?id=1368&amp;link_file_rss=50034</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?id=1368</guid><description><![CDATA[Social media explorer blogger Jason Falls goes On the Record...Online at the 2008 PRSA International Conference about social media as the proverbial virtual water, who should own social media within an organization and how negativity can benefit the reach and appeal of a social media campaign.

Falls is the director of social media at Doe- Anderson and has established himself by developing innovative outreach and communications strategies. He is a nationally-recognized expert on social media and online communications with 10 years of management experience and proven ability in public relations, marketing and corporate communications.

Show Notes:   

4:31 - Falls on how he uses social media for his client Maker’s Mark.
 
6:42 - Falls on the wine and spirits industries appetite for social media.

8:50 - Falls on the biggest mistakes organizations make when launching social media initiatives.

9:43 - Falls on technographic profiling.

10:45 - Falls on the key elements of a successful blog.

12:44 - Falls on moderating blog comments.

15:05 - Falls on where to blog.

16:36 - Falls on how social media is changing public relations.

18:02 - Falls on why PR should embrace social media.

19:26 - Falls on the impact of a slow economy on social media adoption.

21:40 - Falls on bloggers from the south: Connie Reece, Kami Huyse, Ike Pigott and Mack Collier.

23:39 - End 

Eric Schwartzman is the founder of PR software and online news room management service iPressroom and creator of the New Media PR Boot Camp and other new media training courses which have helped over a thousand public relations and marketing executives from private, public, government and nonprofit sectors develop practical social media communication skills.  On the Record…Online is the official podcast of the 2008 PRSA International Conference. <img src="http://podcast.prsa.org/rss.ashx?id=96178" height="1" width="1" />]]></description><pubDate>Wed, 10 Dec 2008 18:12:58 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA-JFalls.mp3?enclos_rss=50034" length="28407620" type="audio/mpeg" /></item><item><title>On the Record…Online with New York Times Exec. Dir. Of Customer Insight Jeffrey Graham</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?id=1361&amp;link_file_rss=38801</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?id=1361</guid><description><![CDATA[Graham leads a 30-person corporate research team at The New York Times and nytimes.com, which includes advertising, online marketing, strategic research, web analytics, and database marketing. Previously he was SVP, Strategic Research & Accountability Director for Starcom MediaVest, where he led communication research for Procter & Gamble, as well as research for P&G’s television and digital investments.

Show Notes:   

2:33 - Graham on his “Online and Offline Word of Mouth” session at the 2008 PRSA International Conference.
 
3:23 - Graham on the influence that word of mouth has on internet marketing and online advertising.

4:00 - Graham on how marketing and public relations professionals can leverage word of mouth.

5:02 - Graham speaks about how he got involved in word of mouth marketing.

6:01 - Graham on the origins of word of mouth marketing.

6:47 - Graham on tactical word of mouth marketing.

9:12 - Graham on the future of the daily news.

10:50 - Graham discusses how the New York Times maintains its depth and scope.

13:12 - Graham on InfoWorld’s decision early on to web publish only.

14:37 - Graham on The New York Times readership.

15:20 - Graham on the social media at The New York Times.

18:00 - Graham describes and the digital strategy of The New York Times under Arthur Sulzberger.

19:23 - Graham shares advice to people like Sam Zell on how to save newspapers.

20:38 - Graham on the dissertation he’s currently writing on rumor control.

20:46 - Graham describes some of what he’s learned so far on rumor control.

21:33 - Graham explains the relationship between rumor and crowd control.

22:24 - Schwartzman asks about crowd control online with examples like the uncovering of Marie Digby.

25:12 - Graham gives advice to the public relations agencies moving forward.

26:16 - Graham on what he’s found surprising while researching The New York Times readers.

28:32 - End 

Eric Schwartzman is the founder of PR software and online news room management service iPressroom and creator of the New Media PR Boot Camp and other new media training courses which have helped over a thousand public relations and marketing executives from private, public, government and nonprofit sectors develop practical social media communication skills.  On the Record…Online is the official podcast of the 2008 PRSA International Conference. <img src="http://podcast.prsa.org/rss.ashx?id=91459" height="1" width="1" />]]></description><pubDate>Fri, 05 Dec 2008 00:30:14 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA-_JGraham.mp3?enclos_rss=38801" length="34261728" type="audio/mpeg" /></item><item><title>On the Record...Online with Tim Pendell, Detroit Lions Spokesman</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=10620&amp;id=1347&amp;link_file_rss=38119</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=10620&amp;id=1347</guid><description><![CDATA[Detroit Lions Spokesman Tim Pendell is in his eighteenth year in sports PR.  Pendell talks about being the hardest working man on sports PR and marketing.

Show Notes:   

  4:31 - Pendell talks about working PR for the Detroit Lions.
 
  6:10 - Pendell on sustaining interest in this challenged NFL Football team during a tough season. 

  9:26 - Pendell reveals how changes in the media business have affected his position in sports PR.

10:10 - Pendell on how he’s using social media to publicize the Detroit Lions.

11:45 - Pendell describes how fantasy football has affected the business of sports PR.

13:27 - Pendell on how he publicizes the Detroit Lions to people outside of the football fan base.

16:21 - Pendell explains why NFL football isn’t an international phenomenon. 

19:28 - Pendell speaks about handling media relations during the dismissal of Detroit Lions General Manager Matt Millen.

21:38 - End 

Eric Schwartzman is the founder of online news room management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors. <img src="http://podcast.prsa.org/rss.ashx?id=86647" height="1" width="1" />]]></description><pubDate>Wed, 19 Nov 2008 19:58:02 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/PRSA-TPendell.mp3?enclos_rss=38119" length="25975676" type="audio/mpeg" /></item><item><title>On the Record...Online with Pat Philbin - Senior Vice President of Pier Systems</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=10620&amp;id=1345&amp;link_file_rss=38018</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=10620&amp;id=1345</guid><description><![CDATA[Former Director of External Affairs for FEMA, John "Pat" Philbin goes On the Record...Online with Eric Schwartzman about his role in the notorious "Fake Press Conference" regarding the 2007 California wildfires, about dealing with the fallout of bad PR, and about overcoming negative bias with both the media and public.

Show Notes:

3:26 - Philbin summarizes what happened in the now infamous press conference

5:25 - Philbin further summarizes the problems with press conference in regards to alleged plants

6:45 - Philbin on how to have an intelligent social media policy and deal with high profile debacles

8:40 - Philbin on what he would do if he had a second chance at the FEMA situation
 
10:30 - Philbin on overcoming pre-existing media bias

13:15 - Philbin on the persistence of bias and how to deal with it

14:15 - Philbin on the importance of communicating well

15:30 - End

Schwartzman is the founder of online press room management service iPressroom. <img src="http://podcast.prsa.org/rss.ashx?id=83889" height="1" width="1" />]]></description><pubDate>Mon, 17 Nov 2008 16:30:09 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/otro_philbin.mp3?enclos_rss=38018" length="18684314" type="audio/mpeg" /></item><item><title>On the Record...Online with Craig Newmark, Founder of Craigslist.org</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=10620&amp;id=1341&amp;link_file_rss=37839</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=10620&amp;id=1341</guid><description><![CDATA[Founder of Craigslist.org, Craig Newmark goes On the Record...Online with Eric Schwartzman about the success of Craigslist.org and his personal business style. He was interviewed last month during the PRSA International Conference where he gave a keynote on Social Media and Democracy.

Craig Newmark is the internet entrepreneur who founded the popular San Francisco based website Craigslist.org, a non-commercial community bulletin board with classifieds and discussion forums. A site that gets 12 billions hits a month.

Show Notes:      

2:57 - Newmark on the reach and rank of Craigslist.org.    

3:40 - Newmark on where the mainstream news media is headed.   

5:06 - Newmark on whether news media is or is not a social service.     

6:36 - Newmark on the waning media's roll in acting as a check and balance against government.    

7:54 - Newmark on the ideas behind the look and feel of his site.

10:11 - Newmark on his personal financial situation.

11:56 - Newmark shares some advice on what makes social media work.

13:34 - Newmark describes Craigslist.org's impact on the classified sections in newspapers.

14:33 - Newmark on the impact of the economic crisis on Craigslist.org.

14:59 - Newmark on his favorite Craislist.org posting.

15:50 - Newmark on shutting down Craigslistfinder.com.

17:32 - End

Schwartzman is the founder of online press room management service iPressroom. <img src="http://podcast.prsa.org/rss.ashx?id=83391" height="1" width="1" />]]></description><pubDate>Tue, 11 Nov 2008 22:49:00 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/On_the_Record...Online_with_Craig_Newmark_Founder_of_Craigslist.org.mp3?enclos_rss=37839" length="21062988" type="audio/mpeg" /></item><item><title>On the Record...Online with Emmanuel Tchividjian - Ethics Officer of Ruder Finn</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=10620&amp;id=1304&amp;link_file_rss=35934</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=10620&amp;id=1304</guid><description><![CDATA[Ethics officer at Ruder Finn, Emmanuel Tchividjian goes On the Record...Online with Eric Schwartzman, in a preview of his session on "ethical dilemmas" at the PRSA International Conference Oct 25-28th in Detroit, MI.

Emmanuel Tchividjian has served as the ethics officer at Ruder Finn for a number of years and is also in charge of the new Ruder Finn Ethic Consulting practice.

Show Notes:  

3:37 - Tchividjian on what he plans to discuss at the upcoming PRSA International Conference.  

4:30 - Tchividjian describes his role at Ruder Finn.  

5:33 - Tchividjian on the common ethical issues he deals with.

6:05 - Tchividjian gives an example of an ethical issue that he has to make with a client.

8:29 - Tchividjian describes how he battles the perception of PR when dealing with major corporations.

13:25 - Tchividjian on social media policies for employees in large corporations. 

17:00 - Tchividjian gives a recommendation to Henry Paulson on the ethics of the current economic crisis.

17:30 - Tchividjian gives an ethical solution to remedy the errors made during the economic crisis.

18:38 - Tchividjian on who should be compensated for the economic crisis.

20:12 - Tchividjian on whether tax payers are owed something for the bailout.

21:17 - Tchividjian on the biggest ethical lapse in judgment he's ever made.

23:07 - End

Schwartzman is the founder of online press room management service iPressroom. <img src="http://podcast.prsa.org/rss.ashx?id=75147" height="1" width="1" />]]></description><pubDate>Sat, 25 Oct 2008 00:28:46 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/On_the_Record...Online_with_Emmanuel_Tchividjian_-_Ethics_Officer_of_Ruder_Finn.mp3?enclos_rss=35934" length="27770956" type="audio/mpeg" /></item><item><title>On the Record...Online with Lou Capozzi - Chairman Emeritus of Publicis Public Relations and Corporate Communications Group</title><link>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=10620&amp;id=1305&amp;link_file_rss=35937</link><guid>http://podcast.prsa.org/pr/prsa/blog-post.aspx?c=10620&amp;id=1305</guid><description><![CDATA[unications Group, Lou Capozzi goes On the Record...Online with Eric Schwartzman about his upcoming luncheon keynote at the PRSA International Conference on restoring America’s connections with the world .

Lou Capozzi manages Publicis Public Relations and Corporate Communications Group's public relations and corporate communications businesses. He also is president of ICCO, the International Communications Consultants Organization, which represents more than 1,000 firms in 27 countries around the world.

Show Notes:   

3:22 - Capozzi on what he will discuss during his keynote at the PRSA International Conference in Detroit, MI Oct 25-28.

4:12 - Capozzi on the issues behind America’s declining reputation in the world.

6:21 - Capozzi on the PR trade’s future regarding the current economic crisis.

7:15 - Capozzi on the possibility of outsourcing PR jobs overseas. 

8:15 - Capozzi on why there has been a cooling of American culture around the world.

8:53 - Capozzi on the impressive opening ceremony at the Beijing Olympics.

9:28 - Capozzi on the next president’s influence on the perception of America abroad.

10:20 - Capozzi on whether Obama or McCain would improve America’s international reputation.

12:58 - Capozzi on what keeps him up at night.

14:50 - Capozzi on Malcolm Gladwell’s idea of genius.

15:34 - Capozzi on the percentage of his client seeking media relations services.

17:57 - Capozzi on the threat of interactive agencies.

19:03 - Capozzi on mergers and consolidations in the agency business.

19:33 - Capozzi on where he’s looking to grow his service portfolio.

20:20 - Capozzi gives a message to public relations professionals.

23:03 - End 

Schwartzman is the founder of online press room management service iPressroom. <img src="http://podcast.prsa.org/rss.ashx?id=75148" height="1" width="1" />]]></description><pubDate>Fri, 24 Oct 2008 00:05:57 GMT</pubDate><enclosure url="http://podcast.prsa.org/pr/prsa/electronic/On_the_Record...Online_with_Lou_Capozzi_-_Chairman_Emeritus_of_Publicis_Public_Relations_and_Corporate_Communications_Group.mp3?enclos_rss=35937" length="27693602" type="audio/mpeg" /></item></channel></rss>
