Voices of Public Relations

September 28, 2009 by Briana Shymkus

PRSA Chair & CEO Michael Cherenson, APR, speaks with Russ White of "The Spartan Podcast" about what public relations is in 2009, and about how social media and technology have impacted the public relations industry.

 

Cherenson discusses the challenges and opportunities facing public relations professionals, and provides his thoughts on the skills one must possess to succeed in public relations. He also offers advice to individuals who want to enter the profession.