Voices of Public Relations

August 05, 2011 by PRSA

Eric Schwartzman, host of the  "On the Record...Online," sits down with ESPN Associate PR Director Danny Chi to discuss the nitty gritty of media relations at the X Games 17, which were held July 28-31 in Los Angeles. The competition often features new tricks, such as Tony Hawk's 900 in skateboarding, Anthony Napolitan with the first double front flip on a bicycle, Travis Pastrana's double backflip in Freestyle Motocross, Levi Lavallee's double backflip in Freestyle Snocross, and Torstein Horgmo's first landed triple cork in a Snowboard competition.