January 3, 2012 by
, APR, Fellow PRSA
, PRSA 2012 chair & CEO, and CEO of Redphlag
, discusses the benefits of membership in a tough economy with host Eric Schwartzman
. He also discusses mentoring public relations professionals, the three-legged stool of the job hunt, combating negative stereotype of public relations, PRSA’s international ambitions, the Global Alliance for public relations and communications management, the 2011 PRSA $30 dues increase, Ketchum’s blogger relations campaign for Con Agra, and the fallout from the Motrin Mom’s incident.