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Corporate Communications Section Brown Bag with Mike Neumeier, APR, principal, Arketi Group

June 25, 2009 by dmojica
Listen to Mike Neumeier, APR, principal, Arketi Group, a high-tech business-to-business public relations and marketing firm, as he shares the results of the 2009 Arketi Web Watch Survey, which seeks to understand the use of social media technology by B2B journalists
 
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"Cover Story's" Silver Anvil Series Wraps Up With Jim Roop and Joice Truban Curry

June 24, 2009 by PRSA
Listen in as WebmasterRadio.FM's Brandy Shapiro-Babin speaks with Jim Roop, Silver Anvil Awards Committee chair, and Joice Truban Curry, PRSA Honors and Awards Committee chair, who recount all of the happenings of the 2009 PRSA Silver Anvil Awards Ceremony.
 
 
 
 
Posted to : Silver Anvil category
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Geeks Unite: How Geek Squad Used Reputation to Build a Strong Brand

June 22, 2009 by Carolyn Marr
General session with Robert Stephens, founder and chief inspector, Geek Squad. Recorded on June 1, 2009, at the Counselors Academy Spring Conference.
 
In April 1994, with a $200 start-up fund and a talent for fixing computers, Robert Stephens founded The Geek Squad while still a student at The University of Minnesota. What follows is a compelling and entertaining case study on how entrepreneurs with the right message and a strong brand can create “buzz” and publicity on a shoestring budget.
 
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PRSA Corporate Social Responsibility Section Brown Bag with Career coach, Bob Gordon

June 18, 2009 by Denise Mojica
Times are tough and layoffs are mounting. Unfortunately, no one is immune to today's economic reality. The good news is that there are things public relations practitioners can do to increase their odds of keeping a job. Career coach Bob Gordon, shared his tips on making yourself indispensable at our brown bag on, Thursday, June 4 at 3 p.m. EDT.
 
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2009 Health Academy Brown Bag "Career Strategies for the Savvy Health Care PR Pro"

June 18, 2009 by Denise Mojica
Whether currently employed or looking for a job, no one wants to be caught off guard in today’s economy. Listen to our first-ever FREE PRSA Health Academy “brown bag” café that took place on Tuesday, April 28, 2009. We discussed career strategies and learned from an executive recruiter and HR consultant, Diane Marcum.

Marcum is an HR consultant whose domestic and international recruiting experience includes health care, manufacturing, high-technology and nonprofit organizations.
 
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Northern Illinois University wins Best of PRSA Silver Anvil 2009

June 18, 2009 by Jarrett Cocharo
Melanie Magara, the Assistant Vice President for Public Affairs at Northern Illinois University, discusses their Best of Silver Anvil crisis communications winning campaign regarding last year’s tragic Northern Illinois University campus shooting.
 
Posted to : Silver Anvil category
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Managing Age Diversity in the Workplace

June 17, 2009 by Rochelle Ford
In this episode, “PRSA Diversity Today” explores how this dynamic affects workplace interactions and how employers can make sure to appreciate how age diversity can contribute to a more effective workplace.
 
Posted to : Diversity category
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PRSA Public Affairs and Government Case Study Conference Call

June 15, 2009 by Will Titus

The PRSA Public Affairs and Government Section hosted its first free "brown bag call" on Wednesday, May 6. The call features a public affairs case-study presentation, followed by a question-and-answer session from the live attendees.

The live call was moderated and presented by Stephanie McFarland, APR, Chair of the Public Affairs and Government Section.

Click here for accompanying presentation (PDF).

 
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Silver Anvil Interview: Style Music TV Interviews Guests at Awards Ceremony

June 15, 2009 by Diane Gomez
Style Music TV interviews PRSA leaders, finalists and guests at the 2009 Silver Anvil Awards Ceremony.
 
 
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Big Apple Awards: Doug Simon Talks With Michael Cherenson

June 15, 2009 by Doug Simon
Doug Simon interviews PRSA Chair & CEO Michael Cherenson, APR, at the New York Chapter's Big Apple Awards. Cherenson discusses issues facing the public relations industry.
 
 
Posted to : PRSA Chapters category
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June 25, 2009 by dmojica
June 24, 2009 by PRSA
June 22, 2009 by Carolyn Marr
June 18, 2009 by Denise Mojica
June 18, 2009 by Denise Mojica
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November 07, 2008 by Eric Schwartzman
Founder of Craigslist.org, Craig Newmark goes On the Record...Online with Eric Schwartzman about the success of Craigslist.org and his personal business style. He was interviewed last month during the PRSA International Conference where he gave a keynote on Social Media and Democracy. Craig Newmark is the internet entrepreneur who founded the popular San Francisco based website Craigslist.org, a non-commercial community bulletin board with classifieds and discussion forums. A site that gets 12 billions hits a month.
 
June 22, 2009 by Carolyn Marr
General session with Robert Stephens, founder and chief inspector, Geek Squad. Recorded on June 1, 2009, at the Counselors Academy Spring Conference.
 
In April 1994, with a $200 start-up fund and a talent for fixing computers, Robert Stephens founded The Geek Squad while still a student at The University of Minnesota. What follows is a compelling and entertaining case study on how entrepreneurs with the right message and a strong brand can create “buzz” and publicity on a shoestring budget.
 
June 03, 2009 by PRSA
WebmasterRadio.FM's roving reporter John Cass, director of marketing for ideaLaunch, and author of “Strategies & Tools for Corporate Blogging,” interviews Corinne Weisgerber, Ph.D., assistant professor of communication at St. Edward’s Univers...
 
May 01, 2009 by PRSA
Reaffirm, Regain, Renew: Public Affairs’ Role in Remaking America, a discussion forum presented by the PRSA, explores how new communications technologies and techniques are creating unique opportunities to remake America’s image at home and abroad. A panel of public affairs experts from public relations firms, the government and media reflect on lessons learned in the last presidential election cycle and lead a thought-provoking discussion on how new communications channels can be used to support the achievement of President Obama’s policy aims.
 
October 23, 2008 by Eric Schwartzman
Chairman Emeritus of Publicis Public Relations and Corporate Communications Group, Lou Capozzi goes On the Record...Online with Eric Schwartzman about his upcoming luncheon keynote at the PRSA International Conference on restoring America’s connections with the world . Lou Capozzi manages Publicis Public Relations and Corporate Communications Group's public relations and corporate communications businesses. He also is president of ICCO, the International Communications Consultants Organization, which represents more than 1,000 firms in 27 countries around the world.
 
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