One of the sessions at the upcoming conference will focus on mobile technology and health care. In this conversation, Ellen Beth Levitt, senior communications specialist at Johns Hopkins Medicine speaks with the co-founders of Healthy TXT, Chief Medical Advisor Dr. Vishal Mehta and Managing Partner Sharon Schreiber, about their successful mobile health campaign "Be Unstoppable! Play Safe. Stay Strong", an innovative and engaging text messaging program for young athletes, coaches and parents, designed to raise awareness about concussions and other football injuries. Mehta and Schreiber will be presenting this case study at the conference on Thursday, May 2.
Held annually, the Health Academy Conference provides public relations and communications professionals with insights on the latest trends, technologies and regulations impacting health care communications. The program focuses on providing practical, actionable advice that can be used to overcome modern health care communications challenges, such as legal and regulatory compliance, measurement and evaluation, and the use of social media.
It’s fall and, like many of you, Inside PR hits the learning circuit. During this time, PR professionals attend conferences and events, gaining insights from speakers and meeting new people. Inside PR recently attended the PRSA International Conference in San Francisco and will be featuring audio and video interviews over the next few weeks.
* This entry was originally published on Inside PR.
Inside PR and PRSA present the 2012 International Conference podcast series. Martin Waxman interviewed Conference Co-Chair Robert Flaherty, APR, senior partner, president & CEO of Ketchum. Flaherty offers a sneak peak at what attendees can expect at our 2012 Conference.
This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes interviews with several Silver Anvil finalists.
Procter and Gamble and MSLGroup received a Silver Anvil Award for their campaign, "Bounty Paper Towels Showing Love to Schools". Inside PR's Dietrich interviewed Patricia Hallock from MSLGroup - New York.