Voices of Public Relations

ESPN Associate PR Director Danny Chi Talks Shop at the X Games

Eric Schwartzman, host of the  "On the Record...Online," sits down with ESPN Associate PR Director Danny Chi to discuss the nitty gritty of media relations at the X Games 17, which were held July 28-31 in Los Angeles. The competition often features new tricks, such as Tony Hawk's 900 in skateboarding, Anthony Napolitan with the first double front flip on a bicycle, Travis Pastrana's double backflip in Freestyle Motocross, Levi Lavallee's double backflip in Freestyle Snocross, and Torstein Horgmo's first landed triple cork in a Snowboard competition.