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"On the Record...Online"

Social Media Professional Deirdre Breakenridge at the PRSA 2009 International Conference

December 21, 2009 by Eric Schwartzman
Deirdre Breakenridge at the 2009 PRSA International Conference [CC] Feel free to use this photo, but please attribute www.ericschwartzman.comBalancing social media usage against a bust home/family life, how social media is impacting our intellectual development and a look into the future with author and social media professional Deirdre Breakenridge (@dbreakenridge), president of PSFMarketwyse, recorded live at the PRSA 2009 International Conference in San Diego.
 
 
About the Podcaster:  Eric Schwartzman (@ericschwartzman) is an independent new media and social media consultant, the creator of the top-rated New Media and Social Media Boot Camp, and other social media training courses to help organizational communicators advance their social media communication skills.  He also specializes in social media strategy, online communications strategy and building social media policies.  Since 2005, he has been producing the award-winning PR Podcast On the Record…Online.
 
On the Record…Online is the Official PR Podcast of the 2009 PRSA International Conference. 
 
Subscribe via RSS or follow us on Twitter @ontherecord and get them as soon as they’re released.
 
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Michael Cherenson, APR, President and CEO of PRSA, at the PRSA 2009 International Conference

December 21, 2009 by Eric Schwartzman
Michael Cherenson, president and CEO of PRSA and Eric Schwartzman at the 2009 PRSA International Conference [CC] Feel free to use this photo, but please attribute www.ericschwartzman.comA discussion about the business case for public relations, the outcome of the 2009 PRSA Assembly for Delegates and Leadership and delivering value featuring Michael Cherenson (@mcherenson), Chair and CEO of PRSA. He is also Executive Vice President of New Jersey-based Success Communications Group.  This interview was recorded at the 2009 PRSA International Conference in San Diego.
 
 
About the Podcaster:  Eric Schwartzman (@ericschwartzman) is an independent new media and social media consultant, the creator of the top-rated New Media and Social Media Boot Camp, and other social media training courses to help organizational communicators advance their social media communication skills.  He also specializes in social media strategy, online communications strategy and building social media policies.  Since 2005, he has been producing the award-winning PR Podcast On the Record…Online.
On the Record…Online is the Official PR Podcast of the 2009 PRSA International Conference. 
Subscribe via RSS or follow us on Twitter @ontherecord and get them as soon as they’re released.
 
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PRSA Chair-Elect Gary D. McCormick, APR, Fellow PRSA, at the PRSA 2009 International Conference

December 21, 2009 by Eric Schwartzman
PRSA Chair-Elect Gary D. McCormick, APR and Eric Schwartzman at the 2009 PRSA International Conference [CC] Feel free to use this photo, but please attribute www.ericschwartzman.comWhat it takes to be appointed to the PRSA board of directors, the PRSA College of Fellows and a judge of the PRSA Silver Anvil Awards featuring PRSA Chair-Elect Gary D. McCormick, APR, Fellow PRSA.  He is also Director of Partnership Development at HGTV, Scripps Networks.  This interview was recorded at the 2009 PRSA International Conference.
 
 
About the Podcaster:  Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications specialist, the creator of the top-rated New Media and Social Media Boot Camp, attended by public relations and marketing executives monthly from the private, public and nonprofit sectors. In addition to advising clients on social media strategy and providing social media training, Schwartzman offers a portfolio of social media seminars to accelerate the acquisition of social media communication skills
On the Record…Online is the Official PR Podcast of the 2009 PRSA International Conference.  Subscribe via RSS or follow us on Twitter @ontherecord and get them as soon as they’re released.
 
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Grupo Public Macro Herrera at the PRSA 2009 International Conference

December 18, 2009 by Eric Schwartzman
Marco Herrera and Eric Schwartzman [CC] www.ericschwartzman.comDealing with false stereotypes, the effect of the illegal drug trade on the Mexican tourism idustry and pitching stories to journalists amidst a climate of corruption with the president of Grupo Public in Mexico City, Marco Herrera at the 2009 PRSA International Conference in San Diego.
 
 
About the Podcaster:  Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications specialist, the creator of the top-rated New Media and Social Media Boot Camp, attended by public relations and marketing executives monthly from the private, public and nonprofit sectors. In addition to advising clients on social media strategy and providing social media training, Schwartzman offers a portfolio of social media seminars to accelerate the acquisition of social media communication skills
On the Record…Online is the Official PR Podcast of the 2009 PRSA International Conference.  Subscribe via RSS or follow us on Twitter @ontherecord and get them as soon as they’re released.
 
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Celebrity Source President Rita Tateel at the PRSA 2009 International Conference

December 18, 2009 by Eric Schwartzman
Rita Tateel and Eric Schwartzman [CC] www.ericschwartzman.comBooking celebrities for product launches and special event appearances, how to make paid celebrity endorsements authentic and the collision of social media with the culture of celebrity with the president of The Celebrity Source, Rita Tateel at the 2009 PRSA International Conference.
 
 
About the Podcaster:  Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications specialist, the creator of the top-rated New Media and Social Media Boot Camp, attended by public relations and marketing executives monthly from the private, public and nonprofit sectors. In addition to advising clients on social media strategy and providing social media training, Schwartzman offers a portfolio of social media seminars to accelerate the acquisition of social media communication skills
 
On the Record…Online is the Official PR Podcast of the 2009 PRSA International Conference.  Subscribe via RSS or follow us on Twitter @ontherecord and get them as soon as they’re released.
 
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Joe Jaffe, President and Chief Interrupter at Crayon at the PRSA 2009 International Conference

December 18, 2009 by Eric Schwartzman
Joe Jaffe and Eric Schwartzman [CC] www.ericschwartzman.comJoe Jaffe talks about his new book “Flip the Funnel,” Twitter and socail media engagement.  He made his initial foray into podcasting with Steve Rubel.
 
 
About the Podcaster:  Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications specialist, the creator of the top-rated New Media and Social Media Boot Camp, attended by public relations and marketing executives monthly from the private, public and nonprofit sectors. In addition to advising clients on social media strategy and providing social media training, Schwartzman offers a portfolio of social media seminars to accelerate the acquisition of social media communication skills.
 
On the Record…Online is the Official PR Podcast of the 2009 PRSA International Conference.  Subscribe via RSS or follow us on Twitter @ontherecord and get them as soon as they’re released.
 
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Music Social Media PR Specialist Ariel Hyatt at the PRSA 2009 International Conference

December 18, 2009 by Eric Schwartzman
Ariel Hyatt and Eric Schwartzman [CC] www.ericschwartzman.comAriel Hyatt, who specializes on indie music PR online PR talks about getting signed to a record deal with social media, how P. Diddy tweets without tarnishing the mystique of his stardom and using social media engagement to motivate fans to promote their music online.
 
 
 
 
About the Podcaster:  Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications specialist, the creator of the top-rated New Media and Social Media Boot Camp, attended by public relations and marketing executives monthly from the private, public and nonprofit sectors. In addition to advising clients on social media strategy and providing social media training, Schwartzman offers a portfolio of social media seminars to accelerate the acquisition of social media communication skills.
 
On the Record…Online is the Official PR Podcast of the 2009 PRSA International Conference.  Subscribe via RSS or follow us on Twitter @ontherecord and get them as soon as they’re released.
 
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U.S. Army Reserve Social Media Chief Lieutenant Colonel Gerald Ostlund at the PRSA 2009 International Conference

December 18, 2009 by Eric Schwartzman
Gerald Ostlund and Eric Schwartzman [CC] www.ericschwartzman.comGerald Ostlund, U.S. Army Reserve Social Media Chief Lt. Colonel talks about using social media to empower service members as unofficial spokespersons, using of social media at the Fort Hood shootings and what we can do to show support the U.S. Armed Forces.
 
 
Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications specialist, the creator of the top-rated New Media and Social Media Boot Camp, attended by public relations and marketing executives monthly from the private, public and nonprofit sectors. In addition to advising clients on social media strategy and providing social media training, Schwartzman offers a portfolio of social media seminars to accelerate the acquisition of social media communication skills
 
On the Record…Online is the Official PR Podcast of the 2009 PRSA International Conference.  Subscribe via RSS or follow us on Twitter @ontherecord and get them as soon as they’re released.
 
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Former Assistant Secretary of Defense for Public Affairs Robert Hastings at the PRSA 2009 International Conference

December 18, 2009 by Eric Schwartzman
Bob Hastings and Eric Schwartzman [CC] www.ericschwartzman.comCaring for wounded warriors with vice president communications Northrop Grumman Information Systems and former acting assistant Secretary of Defense for public affairs Robert Hastings, who presentes a case study about Wounded Warrior Care: Practical Applications in Strategic Communications.
 
 
About the Podcaster: Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications specialist, the creator of the top-rated New Media and Social Media Boot Camp, attended by public relations and marketing executives monthly from the private, public and nonprofit sectors. In addition to advising clients on social media strategy and providing social media training, Schwartzman offers a portfolio of social media seminars to accelerate the acquisition of social media communication skills
 
On the Record…Online is the Official PR Podcast of the 2009 PRSA International Conference.  Subscribe via RSS or follow us on Twitter @ontherecord and get them as soon as they’re released.
 
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Interview With PRSA 2009 International Conference Keynoter Todd Buchholz

October 2, 2009 by Eric Schwartzman
Todd Buchholz, former White House economic policy advisor, speaks with Eric Schwartzman of "On the Record...Online" about whether numbers are inherently more objective than language at communicating facts, communicating through raw data and number-crunching truth in the digital age. 
 
1:20 – Former White House economic policy advisor Todd Buchholz, who is confirmed to keynote the upcoming Public Relations Society of America (PRSA) International Conference in San Diego, November 7-10, 2009, provides a glimpse of what he will talk about in his presentation.
 
4:08 – How James Carville exploited what Buchholz said was a fairly mild recession in 1991 during US President H.W. Bush’s administration on behalf of the Clinton Campaign.
 
4:52 – How and why U.S. Federal Bank Chairman Alan Greenspan’s monetary policy resulted in a global economic meltdown.
 
6:32 – How U.S. banks can regain the American people’s trust.
 
8:28 – The sustainability of outsourcing as a business strategy, and how it will impact the American economy.
 
9:50 – Todd Buchholz shares what worries him most about the health and welfare of the American economy.
 
11:36 – Why critical thinking skills and an understanding of statistics will be essential to the professional success of future generations.
 
12:42 – A recent New York Times cover story on the hot job for college graduates today.
 
13:05 – How statistics are often used by government to mislead voters.
 
14:47 – Todd Buchholz responds to the following passage from Anand Giridharadas’s recent New York Times opinion piece “Athens on the Net.”
 
"On the Record…Online" returns as the Official PR Podcast of the 2009 PRSA International Conference, which will be held in San Diego, Oct. 7-10, 2009.  Eric Schwartzman will be talking to other conference keynoters in the weeks leading up to the event, and interviewing many of the presenters and panelists on site in San Diego.  For more information about this year's Conference, visit the PRSA 2009 International Conference Web site. To register for the Conference, visit the registration page of the Conference Web site. 
 
Eric Schwartzman (@ericschwartzman) is a new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support.  Schwartzman is also the founder of online newsroom software as a service provider iPressroom.
 
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May 26, 2009 by Will Titus

After nearly five years of leading the Institute for Public Relations, Frank Ovaitt has kindly offered to share with us his insights into international public relations and what directions he sees the profession taking in the years ahead.

The program, "International PR: Future Trends and Research. A Conversation with Frank Ovaitt, President and CEO of the Institute for Public Relations," was offered to all members of the International Section.

 
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