Voices of Public Relations

Ethics Month Webinar: Social Media Ethics — Letting the PRSA Code of Ethics Guide Your Behavior

In this special Ethics Month webinar, PRSA's Board of Ethics and Professional Standards (BEPS) provided insight and training for public relations professionals on social media ethics and how the PRSA Code of Ethics can help determine the proper course of action and protect you and your clients' reputation and credibility. Current examples of unethical practices in social media were examined. BEPS members also provided guidance on how public relations professionals can ensure their social-media campaigns uphold the ethical standards of the profession.