2012 International Conference: Roy Reid on Outrageous Trust
March 11, 2013 by
*A version of this post originally appeared on Inside PR and was posted on February 14, 2013.
Here are three actions Roy recommends to achieve outrageous trust:
1. Take responsibility for the relationship
2. Build from the inside out. That means always acting with integrity and producing excellent work
3. Be consistent in your communications
Also in this epsiode, Gini references the 2013 Edelman Trust Barometer
and the fact that while trust in organizations is no longer falling, it’s still low. She agrees with Roy and says you can’t be trustworthy externally unless you’re trustworthy internally first.
Joe mentions Naked Conversations
and the notion that we trust people we know and can talk to and are generally skeptical of businesses. And if organizations haven’t spent the time to engage with their community, they won’t have much credibility or support when a crisis occurs.
What do you think organizations need to do to attain the state of outrageous trust with their customers and communities?
Watch the full Inside PR interview with Roy Reid