Voices of Public Relations

One of the most interesting alternatives to measuring online influence to surface yet is Traackr, a premium service that reveals reach, resonance and rank in online social spheres.

 

Traackr Founder and CEO Pierre-Loic Assayag talks with host Eric Schwartzman about how his service differs from Klout and other online influence scoring services.
 
This interview was recorded at the PRSA 2011 International Conference in Orlando, Fla.

On the Record…Online was the official podcast for PRSA’s 2011 International Conference in Orlando, Fla. Its host, Eric Schwartzman (@EricSchwartzman), provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He has more than 15 years experience integrating emerging information technologies into organizational communications programs.  Schwartzman is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp, which are offered monthly in the United States and abroad.