Jack Holt Gives an Inside Look at Social Media Practices at the U.S. Department of Defense
November 19, 2010 by
This past February, the U.S. Department of Defense adopted a new policy
regarding staff access to social networking. Jack Holt, APR
, senior strategist for emerging media at the U.S. Department of Defense, speaks with Eric Schwartzman
, host of “On the Record…Online,” about the social media practices in place at the U.S. Department of Defense, and how staff are safely and effectively sharing their stories.
In his role, Holt incorporates new media tools with traditional public affairs channels to maximize the effect of the Department of Defense’s communication efforts. Holt has briefed senior leaders on social media and conducted strategy sessions to address corporate level strategic objectives.
“On the Record…Online” is the official podcast of the PRSA 2010 International Conference, and is hosted by Eric Schwartzman, provider of online communication training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. Schwartzman is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the “Social Media Boot Camp” and the “Social Media Master Class,” offered monthly in the United States.
His book "Social Marketing to the Business Customer" with Paul Gillin about B2B applications of social media communications is available at Amazon, Barnes & Noble or Borders.