Brooke Worden Talks About Handling Social Media Crises
November 18, 2010 by
Brooke Worden, APR
, vice president in the financial services practice at Weber Shandwick’s Minneapolis office, speaks with Sandra Burrowes
, guest host of “On the Record…Online,” about social media crises and introduces FireBell, a tool created by Weber Shandwick. FireBell is an application that enables users to mock tweet, post status updates and respond to conversations using functional replicas of a company’s — and its critics’ — social media properties.
Currently, Worden leads the U.S. Census Bureau public relations campaign, working with more than 50 employees in six Weber Shandwick offices nationwide. She joined Weber Shandwick’s Minneapolis office 10 years ago and has worked on several major accounts during that time, including ING, Allianz Life Insurance Company of North America, Prudential Retirement, MasterCard International, the U.S. Treasury Department, and Cigna Retirement & Investment Services. Recently named to PRWeek’s “40 Under 40” list, Worden also is president-elect of PRSA’s Minnesota Chapter.
“On the Record…Online” is the official podcast of the PRSA 2010 International Conference, and is hosted by Eric Schwartzman, provider of online communication training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. Schwartzman is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the “Social Media Boot Camp” and the “Social Media Master Class,” offered monthly in the United States.
His book "Social Marketing to the Business Customer" with Paul Gillin about B2B applications of social media communications is available at Amazon, Barnes & Noble or Borders.