Managing Evolving Media Relations With Johna Burke
November 17, 2010 by
PRSA 2010 International Conference presenter Johna Burke
, senior vice president, marketing, BurrellesLuce
, speaks with Eric Schwartzman
, host of “On the Record…Online,” about the changing media landscape. During the PRSA International Conference
in Washington, D.C., Burke presented a session titled, “Everyone’s a Journalist: Beyond the Beat.”
During a career spanning 20 years, Burke has worked as a public relations practitioner and a provider of services that are vital to the successful performance of communications professionals. She has been in the media monitoring industry for more than seven years working in the print and broadcast monitoring divisions. Prior to joining BurrellesLuce, Burke was director of public and investor relations at U-Haul.
“On the Record…Online” is the official podcast of the PRSA 2010 International Conference. Regular episodes are hosted by Eric Schwartzman, provider of online communication training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. Schwartzman is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the “Social Media Boot Camp” and the “Social Media Master Class,” offered monthly in the United States.
His book "Social Marketing to the Business Customer" with Paul Gillin about B2B applications of social media communications is available at Amazon, Barnes & Noble or Borders.