Silver Anvil Awards: Honoring Christina-Taylor Green and Humanizing IBM's Watson

May 30, 2012 by Diane Gomez
Inside PR and PRSA present the Silver Anvil podcast series. Martin Waxman interviews two Silver Anvil Awards finalists: “IBM’s Watson Takes on ‘Jeopardy!’ Three Days That Changed the Face of Computing” and “Renew, Honor, Play: The Christina-Taylor Green Little Hands Playground.”   “IBM’s Watson Takes on ‘Jeopardy!’ Three Days That Changed the Face of Computing” Scott Brooks is vice president, marketing and communications, for IBM Research. He talks to us about Watson, the computer-contestant on “Jeopardy” that defeated two of the show’s best players. Watson’s technology is based on the concept of ‘automatic question answering’.  A team of 25 people worked for years to improve the ability of computers to answer questions.  When the communications folks saw the initial results, they realized the public relations potential to build awareness and contacted “Jeopardy!” to see if they might be interested in a man-machine competition.   Getting an early start and narrowly targeting their prelaunch outreach was one of the strategies the communications group used to tell the complex story in long form. About 18 months before the matches, they approached three media influencers: New York Times Magazine to write a feature; PBS TV’s “Nova” to produce a documentary; and author Stephen Baker to write a book. The three had open access to Watson throughout its development.

Digital Impact Conference: Recap With Lee Odden on SEO

May 21, 2012 by Nicole Castro
This year at The PRSA Digital Impact Conference in New York, Martin Waxman of Inside PR caught up with Lee Odden, CEO of TopRank and the author of new book, "Optimize".   Odden has been talking to public relations professionals for a long time about how to diversify not only their thinking, but also their skill sets. He described how, many years ago, when he would talk about search engine optimization (SEO) at public relations conferences, everyone would look at him with blank stares. He said this past year was the first time that conference attendees were jumping out of their seats to ask questions about how to incorporate SEO into their content and storytelling.   In his new book "Optimize," Odden discusses how to approach reaching particular audiences by thinking about what they care about, their pain points, and their goals. This forms an editorial approach that ties together marketing and public relations.   Inside PR is a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis. Each week, the three industry veterans take a look at the state of the PR industry, explore topical and provocative issues, discuss listener comments, and even interview an interesting guest or two.

Digital Impact Conference: Recap With Richard Binhammer on Social Business

May 21, 2012 by Nicole Castro
Martin Waxman, Gini Dietrich and Joe Thornley of Inside PR speak with Richard Binhammer at Dell about social business, moving forward and the roll of public relations firms.   As an early pioneer of social media, Binhammer was at Dell six years ago when Dell first came alive to social media. Today he is a director of Dell social media campaigns. Binhammer was the second keynote at The PRSA Digital Impact Conference. Thornley caught up with Binhammer just before he went on stage to discuss social business and the role of public relations firms in corporate social media accounts.   Inside PR is a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis. Each week, the three industry veterans take a look at the state of the PR industry, explore topical and provocative issues, discuss listener comments, and even interview an interesting guest or two.

Digital Impact Conference: Recap With Matthias Lufkens on Davos and Social Media

May 21, 2012 by Nicole Castro
Martin Waxman and Joe Thornley of Inside PR talk with keynote speaker Matthias Lufkens, former social media director for the World Economic Forum in Davos, who tells us about the organization’s use of social media. We caught up with him at The PRSA Digital Impact, where he was one of the keynote presenters. Over the next few week’s we’ll be sharing more interviews from the conference.   Lufkens has several takeaways from his presentation: The number of visitors to your own website is less and less important; organizations now have to be everywhere, on all the social sites. Start by sharing riveting content. Being active in social media means ceding control and letting people comment and share your content. Create communities and then engage and lead them. Inside PR is a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis. Each week, the three industry veterans take a look at the state of the PR industry, explore topical and provocative issues, discuss listener comments, and even interview an interesting guest or two.

Digital Impact Conference: Recap With Martin Waxman

May 21, 2012 by Nicole Castro
Martin Waxman and Joe Thornley join Inside PR from The PRSA Digital Impact Conference in New York City and pull Gini Dietrich in via Skype as she had just returned from Norway the day before and couldn’t make the trip to the Big Apple. Waxman and Thornley give an overview of the first day of the conference.   Inside PR is a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis. Each week, the three industry veterans take a look at the state of the PR industry, explore topical and provocative issues, discuss listener comments, and even interview an interesting guest or two.

College of Fellows 101: Preparing to Apply

February 21, 2012 by Heather Ritchey
The PRSA College of Fellows recognizes public relations professionals with more than 20 years of experience who have left a legacy of excellence in the profession. With 450 members, the College of Fellows represents professionals who are committed to giving back to PRSA by offering its expertise and guidance to PRSA leaders, Society members and the profession through mentoring, education and volunteerism.   To join the College of Fellows, applicants must have 20-plus years of experience and be Accredited in Public Relations (APR). Hosts Mary Graybill and Nancy Wood discuss the application process, provide suggestions for submitting a stronger application, offer information about the GoodFellows program and how experienced Fellows can coach you through the process, and answer questions to give you a better understanding of what it means to be a Fellow.   Mary Graybill, APR, Fellow PRSA, is a principal at Graybill Communications. Nancy Wood, APR, Fellow PRSA, is principal at Communications Consultants.

PRSA Intl Conference: Meet Gerard Corbett, PRSAs 2012 Chair CEO

January 03, 2012 by Diane Gomez
Gerard Corbett, APR, Fellow PRSA, PRSA 2012 chair & CEO, and CEO of Redphlag, discusses the benefits of membership in a tough economy with host Eric Schwartzman. He also discusses mentoring public relations professionals, the three-legged stool of the job hunt, combating negative stereotype of public relations, PRSA’s international ambitions, the Global Alliance for public relations and communications management, the 2011 PRSA $30 dues increase, Ketchum’s blogger relations campaign for Con Agra, and the fallout from the Motrin Mom’s incident.

PRSA Intl Conference: Find Influencers Online

December 27, 2011 by Diane Gomez
One of the most interesting alternatives to measuring online influence to surface yet is Traackr, a premium service that reveals reach, resonance and rank in online social spheres.   Traackr Founder and CEO Pierre-Loic Assayag talks with host Eric Schwartzman about how his service differs from Klout and other online influence scoring services.

Ethics Month Webinar: Social Media Ethics — Letting the PRSA Code of Ethics Guide Your Behavior

October 03, 2011 by Keith Trivitt
In this special Ethics Month webinar, PRSA's Board of Ethics and Professional Standards (BEPS) provided insight and training for public relations professionals on social media ethics and how the PRSA Code of Ethics can help determine the proper course of action and protect you and your clients' reputation and credibility. Current examples of unethical practices in social media were examined. BEPS members also provided guidance on how public relations professionals can ensure their social-media campaigns uphold the ethical standards of the profession.

ESPN Associate PR Director Danny Chi Talks Shop at the X Games

August 05, 2011 by PRSA
Eric Schwartzman, host of the  "On the Record...Online," sits down with ESPN Associate PR Director Danny Chi to discuss the nitty gritty of media relations at the X Games 17, which were held July 28-31 in Los Angeles. The competition often features new tricks, such as Tony Hawk's 900 in skateboarding, Anthony Napolitan with the first double front flip on a bicycle, Travis Pastrana's double backflip in Freestyle Motocross, Levi Lavallee's double backflip in Freestyle Snocross, and Torstein Horgmo's first landed triple cork in a Snowboard competition.
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